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Home Work
 

Home Work

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The Thorburn Group\'s work in the home products world.

The Thorburn Group\'s work in the home products world.

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    Home Work Home Work Document Transcript

    • Home Will Lead the Return of Optimism. Home is where the heart and wallet live. In today’s uncertain times, the home offers comfort, sanctuary and sense of personal empowerment. Today’s homeowners are looking beyond the home as an “investment” and are seeing it as a place with its own sense of personal meaning and emotion. Call it cocooning or hiving or nesting—the home, again, is becoming the center of a new set of values, based on investing in long-term personal happiness and reward, rather than the hope of short-term equity gain. Resources Uber-Cocooning Feel Uncertain? Stay Home! Decorating Your Nest One of Euromonitor’s top 10 “We’re seeing it as a cocooning Ty Pennington Host of “Extreme consumer trends for 2009 is comeback,” says Lisa Casey Weiss, Makeover: Home Edition”: “People Uber-Cocooning. In times of a Hicksville-based lifestyle consul- don’t want to live in denial of the economic upheaval and anxiety, tant for the International House- current economic situation. They are people often resort to virtual wares Association, a trade group. realizing they will probably spend escapes (everything from films “The instability of the economy more time in their home, so they are to virtual worlds) and indulge in and the real estate market creates saying, ‘Let’s nest, and invest,’”. cocooning – retreating into a uncertainty for consumers, and this http://www.indystar.com/arti- home-centred lifestyle. uncertainty tends to make them cle/20090124/LIVING02/901240390 http://www.euromonitor.com/TOP_10_ focus more on being home and CONSUMER_TRENDS_FOR_2009 finding ways to save money. While You Were Out http://www.newsday.com/services/ TLC’s While You Were Out designer Home Sweet Hideaway newspaper/printedition/exploreli/ny-hoc- Nadia Geller predicting that “using In spite of a difficult economic ov6007466jan23,0,2603167.story what you have and using it in a new landscape, the desire to rebuild, way will be the trend” (SILive.com remodel and reinvent the home- Entertain Yourself at Home 11.12.08). stead remains a core part of Edward J. Fox, director of the http://blog.iconoculture.com/2009/01/06/ consumers’ cultural DNA, says JCPenney Center for Retail a-year-on-the-mend/ Robin Avni, senior director and Excellence at Southern Methodist lead consumer strategist with University in Dallas, said time at Iconoculture. home fills several needs. People are staying home and staying http://sev.prnewswire.com/construction- close to families. building/20090121/AQW07321012009-1. html http://news.medill.northwestern.edu/ chicago/news.aspx?id=114093
    • Connect to the New Spirit of Home At The Thorburn Group, we know the home better than most. We’ve helped many of the leading home brands connect and communicate their unique emotional value to consumers and trade for more than a decade. And, we can help you tap into the unique desires of today’s homeowners.
    • We believe that a brand that ignites the imagination is a brand elevated. That’s how we solve business problems— by using design as a powerful tool to find a spark and connect with your customers.
    • CHALLENGE Shake Up a Category work Identity Packaging Campaign Naming Web Benjamin Moore
    • CHALLENGE Shake Up a Category work Identity Packaging Campaign Naming Benjamin Moore
    • CHALLENGE Elevate New Luxury work Branding Collateral Environment Design Web Porcher
    • CHALLENGE Elevate New Luxury work Branding Collateral Environment Design Web Porcher
    • Jado Environment Design Collateral Branding work Fashion Faucets Establish CHALLENGE JadO uSa 6615 West Boston Street Chandler, aZ 85226 P 800 227 INTROduCINg The Featuring the artistic vision JeaN NOuVeL SeRIeS of renowned architect and designer, FOR JadO Jean Nouvel. Now, when it comes to aesthetics and convenience, there’s no need to compromise. 2734 www.jadousa.com
    • Jado Environment Design Collateral Branding work Fashion Faucets Establish CHALLENGE glance™ Seize your creative potential and deSign an environment that liveS up to your impeccable aeStheticS. thiS minimaliSt collection enSureS nothing getS in your way. perfect form matched with flawleSS function to inSpire you to greater heightS of imagination.
    • CHALLENGE Reclaim Design Leadership work Branding Collateral Point-of-Sale Formica
    • CHALLENGE Reclaim Design Leadership work Branding Collateral Point-of-Sale Formica
    • CHALLENGE Own Small-town Pride and Craftsmanship work Branding Collateral Web Fleet Sales Support Windows Hurd
    • CHALLENGE Own Small-town Pride and Craftsmanship work Branding Collateral Web Fleet Sales Support Windows Hurd
    • CHALLENGE Claim 140 Years of Everyday Innovation work Branding Collateral Point-of-Sale Web American Standard
    • CHALLENGE Claim 140 Years of Everyday Innovation work Branding Collateral Point-of-Sale Web American Standard
    • CHALLENGE Seemlessly Merge Two Brands work Branding Collateral Point-of-Sale Douglas Hunter
    • CHALLENGE Seemlessly Merge Two Brands work Branding Collateral Point-of-Sale Douglas Hunter
    • Diamond Web Collateral Branding work Organized Kitchen Own The CHALLENGE Cabinets 30 M APLE Carlisle Maple Selena Maple Shown in Cider Shown in Toasted Almond
    • Diamond Web Collateral Branding work Organized Kitchen Own The CHALLENGE Cabinets Measure & Sketch TURN TO SECTION 3: PROJECT PLANNING FOR MORE DETAILS A PLACE FOR EVERYTHING… MEASURE YOUR KITCHEN BASED ON THE GUIDLELINES BELOW AND RECORD YOUR USE THIS GRID TO MAKE A ROUGH SKETCH OF YOUR KITCHEN. MEASUREMENTS HERE. 1) Measure the height and width of all walls and record each NORTH FLAT WALL measurement in the space to the right. Height: ■■■■ inches Width: ■■■■ inches 2) Now take detailed width measurements: s Start at one corner and measure to the edge of the nearest opening SOUTH FLAT WALL (not including any trim). Height: ■■■■ inches s Measure across the inside of the opening. Width: ■■■■ inches trim off s Measure from the second side of the openeing to the next opening or wall corner. NORTH WALL WITH SOFFIT s Repeat across the entire wall. Add up the measurements and make Height: ■■■■ inches sure they agree with the overall wall width. Width: ■■■■ inches 3) Next take detailed height measurements: SOUTH WALL WITH SOFFIT s Measure from floor to the bottom of each window or the top of each Height: ■■■■ inches door. Width: ■■■■ inches s Measure from the bottom to the top of each window. s Measure from the top of the window or door to the ceiling. EAST FLAT WALL ■■■■ inches CABINET SOLUTIONS s Repeat until all the opening heights are recorded. Height: The Elements of Organization 1 s Make sure each set of measurements agrees with the overall 2 Base Cabinets Width: ■■■■ inches wall height. Organization. A great word 16 Corner Cabinets WEST FLAT WALL that inspires so much. And it’s all possible with 4) Use your measurements Wall Cabinets sketch of your room on the 20 to make a rough Height: ■■■■ inches Logix,™ the innovative line grid to the right. 24 Tall Cabinets Width: ■■■■ inches of cabinets from Diamond 26 Drawers 5) Indicate the locations of heat ducts, plumbing, gas lines, electrical EAST WALL WITH SOFFIT that truly reinvents kitchen organization. Unique, outlets and switches on your sketch. Also note the clearance required Height: ■■■■ inches well-planned designs allow for door swings. Width: ■■■■ inches you to have a place for 6) Begin sketching your ideas for placement of cabinetry and major WEST WALL WITH SOFFIT everything and everything in its place. At last. appliances. Height: ■■■■ inches Width: ■■■■ inches tefold open (round 5) The icons below stand for these important qualities and you’ll see them throughout 72 1 inch = 1 these pages to emphasize the organizational strengths of each cabinet. Hardware ACCES S I B I LI T Y Designed to put things you need within easy reach. 1: Prescott Black, H03 1: Ultra Brushed Nickel, H32 1: Nickel Antique High 2: Prescott Black, H05 2: Ultra Brush Nickel, H30 2: Copper Antique Hig 3: Shell Black, H07 3: Ultra Bruch Nickel, H 29 3: Biscayne Antique, H 4: Red Rust Antique, H19 4: Prescott Black, H04 4: Biscayne Antique, H 5: Windsor Antique, H VI S I B I LI T Y Designed to put items front and center, easy to see. CAPACI T Y Unique system makes better use of space so you can put more inside. FLEXI B I LI T Y Allows you to move shelves and racks to suit your needs. 30 MA P LE Carlisle Maple Shown in Cider GALLERY 30 maple 37 character maple 2 38 cherry 42 hickory 44 oak 46 thermofoil ORGANIZED AND BEAUTIFUL. WHY WOULD YOU WANT ANYTHING LESS? 1 C A B I N E T SO L U T I O NS G A L LE RY 2 trim off 3 PR O J E CT PL A NN I NG S T Y LE S & F I N I S H E S 4
    • CHALLENGE Establish Trade Leadership work Branding Collateral Web Aristokraft
    • CHALLENGE Establish Trade Leadership work Branding Collateral Web Aristokraft
    • CHALLENGE Create a Category work Strategy Identity Collateral In-Store Web Azek
    • Azek Web In-Store Collateral Identity Strategy work Category Create a CHALLENGE tools required AZEK Deck materials can be installed using the same tools you > A board that is fa would use to install wood decking or composite decking. will have minima > Self-feeding screw guns can be used > This means that > We recommend using a circular saw with a fine-toothed, if done in the ma carbide-tipped finish trim blade or a 20-grit diamond-tipped > For all other app blade to achieve best results when cutting > Safety glasses should be worn during the entire UnATTAChed expAnsion installation process BAsed Upon A 50˚ Tempe AZEK Deck Easy for deck builders to install. Easy for homeowners to enjoy. fasteners AZEK Deck materials can be installed using the same fasteners you Are you just building a deck, TRULY LOW MAINTENANCE would use to install wood or composite decking. These guidelines will direct you through the AZEK Deck installation process. Most contractors or elevating the outdoors? Engineered for easy soap-and-water clean up, so your customers can care and mainten spend more time enjoying their decks than cleaning them. > Due to the long-lasting durability of AZEK Deck products, we cleaning will find this process very similar to the installation of a traditional wood deck, with a few recommend that you use a high-quality fastener that meets the To keep your AZEK D LIMITED LIFETIME WARRANTY following specifications: minor considerations. The following pages depict installation methods that are recommended Every AZEK Deck you build comes > It is recommend >> Stainless Steel with a warranty to give you and your customers peace of mind. by the manufacturer. Keep in mind that these guidelines may not cover every installation >> Minimum Screw Size: #7 remove grease, d scenario you may encounter. Since each installation is unique in its performance requirements, >> Minimum Length: 2 1/4" RICHER, LONG LASTING COLOR AZEK Deck colors don’t fade and > Use a liquid soap the ultimate installation method used is the sole responsibility of the installer. AZEK Deck will look luxurious for years to come. > Color-matched stainless steel fasteners are also available. combination wit claims no liability or responsibility for the improper installation of this product. The purchaser Two acceptable color-coated screws are: > To remove rust s is solely responsible for compliance with applicable local codes as to the deck’s intended use. LIGHTWEIGHT 30% to 40% less weight than typical composite decking. phosphoric acid FLATheAd size #8 drive #2 Square AZEK Deck recommends that all designs be reviewed by a licensed architect, engineer or EASY INSTALLATION No pre-drilling is necessary, Length 2 1 ⁄4" Tip #17 Self-Drilling > In addition to the and you can even countersink local building official before installation. AZEK Deck will provide, at the purchaser’s request, without risk of unsightly splitting or deck-surface distortion. head style Flat material 305 Stainless formulated deck head diameter 0.313" Color Color-Matched independent laboratory results to assist in your planning process. > Avoid using clea the surface of th Trim heAd size #8 x 2 1 ⁄4" drive #2 Square STAIN RESISTANT MINIMIZED EXPANSION AND CONTRACTION Length 2 1 ⁄4" Tip #17 Self-Drilling > Avoid the use of Because our deck boards don’tcontain wood Proprietary, beneficiated flax additives, fillers, and absorb virtually no moisture, exclusive to Procell™ Technology, they repel stubborn stain-makers like red wine, condiments and cooking grease. minimize expansion and contraction. head style Trim material 305 Stainless head diameter 0.280" Color Color-Matched ice removal DECKING, EVOLVED MOLD RESISTANCE For ice removal: Procell™ Technology means solid performance, AZEK Deck doesn’t contain wood > Tiger Claw hidden deck fasteners hide beneath the surface and unlike composites AZEK Deck contains no wood fillers that can compromise deck performance. fibers that can promote mold growth. > Either rock salt o preparation SCRATCH RESISTANT to create a smooth, nail-free finish. They’re guaranteed to damage to the d INSECT-FREE A strong, dense surface helps prevent Unique cellular pvc formulation grain loss and scratching due to people does not attract insects or termites. Follow these guidelines for best deck installation. or pets, even in high-traffic areas. help shorten installation time and reduce costly callbacks. > Both of these pr > If placing AZEK Deck materials on an existing joist structure, A B C would have to be check to see that all joists are level, structurally sound and that expansion and contraction > To remove residu there are no nails or screws protruding. As a cellular pvc product, AZEK Deck materials will exhibit a small amount of expansion and contraction with changes in temperature, > Proper joist spacing is required for proper installation. unlike wood, whose size will fluctuate with moisture changes. stair code compl For correct joist spacing: In order to meet the A >> Do not exceed 16" center to center for applications > Expansion and contraction are most significant during the Procell Decking Systems is now AZEK Deck the following method with deck board perpendicular to joists. 16" basic installation picture frame installa- diagonal installation installation process, and should be accounted for when working substructure tion substructure substructure in extreme temperatures. For example, if you cut your boards >> Do not exceed 12" center to center for A 16" on center maximum 16" on center max. joists 12" on center max. joists. during a hot afternoon, left them to sit outside overnight in commercial applications. Attach 2x6' treated pin joists. (12" for commercial plus additional support for treads and attach usin >> For deck boards on a 45° angle, such as a herringbone applications) the picture frame struc- the cool air, and then install the boards the next morning, you angle brackets. We build decks that endure, pattern, the joists should not exceed 12" center to center. ture. (12" for commercial may notice some contraction. The best way to avoid this problem so you can build decks to enjoy. NEW COVER AZeK deck T [NOtE: In post-production we would mimic the lighting and soft focus of the talent as seen in the original cover.] applications) is to fasten the boards as soon after cutting as possible. Presenting AZEK Deck, a superior decking option that is refining—and redefining— > All supports for attaching railings should be in place before the very notion of building a deck. AZEK Deck is made of cellular pvc and virtually installing your boards. > A good rule of thumb is to fit boards tightly at the ends on Tre eliminates the shortfalls associated with wood and composite decking. AZEK Deck looks, feels and sounds like wood. It also has the workability of wood and offers warm days above 80° F and provide 1 ⁄16” approx. end gap stair scratch and stain resistance that’s far superior to other decking materials. > AZEK Deck products should not be used for railing supports. on cooler days below 32° F. stringer AZEK Building Products has more than 20 years of experience in cellular pvc manufacturing. We make AZEK Trim, the number one brand of trim, and AZEK Mouldings. And now, we’re bringing our leadership and innovation to AZEK Deck. To see why AZEK Deck is the solid choice for building a 10 I N STA L L AT I O N azek deck brochure For more information on our full line of products and warran Introducing AZEK Deck, the next generation of decking that better deck, visit azek.com or call 877-ASK-AZEK. will transform your very notion of building a deck. Now wood and composite decking are no longer your only choices. AZEK Deck, made of cellular pvc, is engineered with our proprietary Procell™ Technology, and virtually eliminates all the shortfalls associated with today’s decking materials. soLid WorKABiLiTy & BeAUTy You’ll value that AZEK Deck has the workability of wood, while your customers will love that it looks, feels and sounds like wood. sUperior sCrATCh resisTAnCe Our strong, dense surface resists scratches from screws, tools and other gear during installation, so you can work with less worry. After installation, AZEK Deck resists damage from everyday things like lawn furniture, dog claws and general traffic wear patterns. Expectations Exceeded sUperior sTAin resisTAnCe Our cellular pvc formulation repels natural and man-made stains such as wet leaves, fruit punch and the ketchup from your burger. TRULY LoW mAinTenAnCe Even an AZEK Deck gets dirty, but you won’t need a power washer to clean it. A bucket of soapy water and a rag are all you’ll need. We’re no sTrAngers To BeTTer perFormAnCe AZEK Building Products has more than 20 years of experience in cellular pvc manufacturing. We make AZEK Trim, the number one brand of trim, and AZEK Mouldings. These high-performance, low-maintenance products have changed the trim industry in the U.S. and Canada. And now, we’re bringing our leadership and innovation to AZEK Deck. Come and experience the AZEK difference, and you’ll see why AZEK Deck is the solid choice for building a better deck. 04 Product Overview 05 06 Color, Sizes, Options Procell Decking Systems is now AZEK Deck 07 08 Performance 09 10 Installation 12 We build decks that endure, 13 Warranty so you can build decks to enjoy. 00 P E R FO R M A N C E azek deck brochure Presenting AZEK Deck, a superior decking option that is refining—and redefining— the very notion of building a deck. AZEK Deck is made of cellular pvc and virtually eliminates the shortfalls associated with wood and composite decking. AZEK Deck looks, feels and sounds like wood. It also has the workability of wood and offers scratch and stain resistance that’s far superior to other decking materials. AZEK Building Products has more than 20 years of experience in cellular pvc manufacturing. We make AZEK Trim, the number one brand of trim, and AZEK Mouldings. And now, we’re bringing our leadership and innovation to AZEK Deck. To see why AZEK Deck is the solid choice for building a better deck, visit azek.com or call 877-ASK-AZEK. tools required AZEK Deck materials can be installed using the same tools you > A board that is fastened securely using two screws per joist would use to install wood decking or composite decking. will have minimal expansion or contraction. > Self-feeding screw guns can be used > We recommend using a circular saw with a fine-toothed, > This means that it is possible to attach two boards end-to-end if done in the manner described above. Built to withstand a houseful carbide-tipped finish trim blade or a 20-grit diamond-tipped blade to achieve best results when cutting > For all other applications, use these guidelines for board gap: of household objects. > Safety glasses should be worn during the entire installation process Length Board gap AZEK Deck 12' board / " 16' board /" Easy for deck builders to install. Easy for homeowners to enjoy. fasteners 20' board / " AZEK Deck materials can be installed using the same fasteners you would use to install wood or composite decking. These guidelines will direct you through the AZEK Deck installation process. Most contractors care and maintenance > Due to the long-lasting durability of AZEK Deck products, we will find this process very similar to the installation of a traditional wood deck, with a few recommend that you use a high-quality fastener that meets the To keep your AZEK Deck looking its best: following specifications: minor considerations. The following pages depict installation methods that are recommended > It is recommended that you wash a deck periodically to >> Stainless Steel by the manufacturer. Keep in mind that these guidelines may not cover every installation >> Minimum Screw Size: #7 remove grease, dirt and debris. scenario you may encounter. Since each installation is unique in its performance requirements, >> Minimum Length: 2 / " > Use a liquid soap such as dish or car wash detergent in the ultimate installation method used is the sole responsibility of the installer. AZEK Deck > Color-matched stainless steel fasteners are also available. combination with a garden hose and towel. claims no liability or responsibility for the improper installation of this product. The purchaser Two acceptable color-coated screws are: > To remove rust stains, use a household cleaner with is solely responsible for compliance with applicable local codes as to the deck’s intended use. phosphoric acid as the active ingredient. size #8 drive #2 Square AZEK Deck recommends that all designs be reviewed by a licensed architect, engineer or Length 2 ⁄" Tip #17 Self-Drilling > In addition to the cleaners mentioned above, specially local building official before installation. AZEK Deck will provide, at the purchaser’s request, head style Flat material 305 Stainless formulated deck cleaners are readily available in stores. head diameter 0.313" Color Color-Matched independent laboratory results to assist in your planning process. > Avoid using cleaners containing abrasives that will dull the surface of the deck. size #8 x 2 ⁄ " drive #2 Square Length 2 ⁄" Tip #17 Self-Drilling > Avoid the use of rubber-backed mats. head style Trim material 305 Stainless head diameter 0.280" Color Color-Matched For ice removal: > Tiger Claw hidden deck fasteners hide beneath the surface > Either rock salt or calcium chloride may be used without preparation to create a smooth, nail-free finish. They’re guaranteed to damage to the deck surface Follow these guidelines for best deck installation. help shorten installation time and reduce costly callbacks. > Both of these products may leave a white residue, which > If placing AZEK Deck materials on an existing joist structure, would have to be cleaned from the deck later. check to see that all joists are level, structurally sound and that expansion and contraction > To remove residue, rinse with water or a soap/water solution there are no nails or screws protruding. As a cellular pvc product, AZEK Deck materials will exhibit a small amount of expansion and contraction with changes in temperature, > Proper joist spacing is required for proper installation. unlike wood, whose size will fluctuate with moisture changes. stair code compliance For correct joist spacing: In order to meet the AC174 Requirement for stair loading, >> Do not exceed 16" center to center for applications > Expansion and contraction are most significant during the the following method of construction is necessary: with deck board perpendicular to joists. installation process, and should be accounted for when working >> Do not exceed 12" center to center for in extreme temperatures. For example, if you cut your boards 16" on center maximum 16" on center max. joists 12" on center max. joists. during a hot afternoon, left them to sit outside overnight in commercial applications. joists. (12" for commercial plus additional support for >> For deck boards on a 45° angle, such as a herringbone applications) the picture frame struc- the cool air, and then install the boards the next morning, you pattern, the joists should not exceed 12" center to center. ture. (12" for commercial may notice some contraction. The best way to avoid this problem applications) is to fasten the boards as soon after cutting as possible. > All supports for attaching railings should be in place before installing your boards. > A good rule of thumb is to fit boards tightly at the ends on warm days above 80° F and provide ⁄ ” approx. end gap > AZEK Deck products should not be used for railing supports. on cooler days below 32° F.
    • We Build Brand Experiences Positioning, Architecture, Naming Identity & Development Communications Planning & Design Packaging & Point-of-Sale Programs Environment Design & Signage Systems Collateral & Publication Design Online & Motion Graphics Event & Promotion Branding Trade Booth Design & Show Support
    • Thank You We’d be honored to help with your branding and design challenges. Please contact: Patrick Weas The Thorburn Group 701 North First Street Suite 121 Minneapolis, MN 55401 direct 612 886 2391 fax 612 886 2548 patweas@thethorburngroup.com