Introduction - Teaching Lecture on Social Media

Teaching lecture How Healthcare Professionals and Patient Groups are using Social Media 25 Sept 2011 Jan Geissler, Patvocates / Leukämie-Online / CML Advocates Network

Health on the Internet is the new normal for many doctors & patients!

Internet: the patients' most popular resource for health information
55% of cancer patients use the Internet after diagnosis
30% search for prescription medicines
20% use the internet for taking decisions on therapy
10% talk to their doctor about what they found
Sources: Manhattan Research 2011

Internet: a doctor's key source of health information Physicians online - % of content destinations when using the web Source: Comscore 2010

Physician smartphone adoption rate 2012: 81%

Social Media has arrived here at EMCC
Twitter #EMCC2011 in the foyer

#EMCC2011 network of connections among people who follow, reply or mention one another in Twitter

Health on the net is a reality.
Social Media is the next step. Now some examples .

http://brandcasthealth.com	260
http://www.cmladvocates.net	95
http://work.health.brandcastmedia.com	29
http://www.ecancerhub.eu	3
http://cmladvocates.net	1

Introduction - Teaching Lecture on Social Media

by patvocates

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 388

Statistics

Introduction - Teaching Lecture on Social Media Presentation Transcript