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Introduction - Teaching Lecture on Social Media
 

Introduction - Teaching Lecture on Social Media

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Teaching Lecture on Social Media at European Multidisciplinary Cancer Congress 2011 in Stockholm, presented on 25 Sept by Jan Geissler, Patvocates

Teaching Lecture on Social Media at European Multidisciplinary Cancer Congress 2011 in Stockholm, presented on 25 Sept by Jan Geissler, Patvocates

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    Introduction - Teaching Lecture on Social Media Introduction - Teaching Lecture on Social Media Presentation Transcript

    • Teaching lecture How Healthcare Professionals and Patient Groups are using Social Media 25 Sept 2011 Jan Geissler, Patvocates / Leukämie-Online / CML Advocates Network
    • Health on the Internet is the new normal for many doctors & patients!
    • Internet: the patients' most popular resource for health information
      • 55% of cancer patients use the Internet after diagnosis
      • 30% search for prescription medicines
      • 20% use the internet for taking decisions on therapy
      • 10% talk to their doctor about what they found
      • Sources: Manhattan Research 2011
    • Internet: a doctor's key source of health information Physicians online - % of content destinations when using the web Source: Comscore 2010
    • Physician smartphone adoption rate 2012: 81%
    • Social Media has arrived here at EMCC
      • Twitter #EMCC2011 in the foyer
    • #EMCC2011 network of connections among people who follow, reply or mention one another in Twitter
      • Health on the net is a reality.
      • Social Media is the next step. Now some examples .