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Introduction to Social Media for Institute of Real Estate Management

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The presentation "Introduction to Social Media" was given to the Institute of Real Estate Management, Florida West Coast Chapter 44, on 6/23/10. The presentation discussed why to use social media, how …

The presentation "Introduction to Social Media" was given to the Institute of Real Estate Management, Florida West Coast Chapter 44, on 6/23/10. The presentation discussed why to use social media, how to incorporate into your marketing, examples and went into detail on Facebook, Twitter and Linkedin

Published in: Business, Technology

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Transcript

  • 1. introduction to social media Presentation for The Institute for Real Estate Management Florida West Coast Division Presented By: Patricia Patterson Patterson Marketing Group June 23, 2010
  • 2.
    • have you joined in on the conversation...
    • or are you sitting on the sidelines?
  • 3.
    • facebook
    • twitter
    • linkedin
    • blogs
    • youtube
    • flickr
    • foursquare
    • delicious....
    • and more!
  • 4.
    • it’s free
    • it levels the playing field
    • it increases awareness and brand
    • interact with customers
    • quickly get out messages
    • increase search engine rankings
    • get left out!
  • 5.
    • but...
    • be sure you have a plan
    • update, update, update & update
    • offer something different. don’t hard sell
    • talk and listen
  • 6.  
  • 7.
    • keep business separate from personal
    • profile versus page
  • 8.
    • don’t just participate...engage!
  • 9.
    • connect with friends, colleagues, groups
    • send messages
    • share information – blogs, RSS feeds, videos, pictures, articles, documents
    • promote events – open houses, webinars, meetings
    • create a group – create a group on a specific industry and invite people to join
    • no hard selling
  • 10.  
  • 11.
    • twitter is real time – get message out immediately
    • twitter is a micro blog
    • a tweet is 140 characters
    • you can learn a lot from twitter
    • watch the trends
    • gets you exposed to a larger community
    • twitter is fun
  • 12.
    • must tweet at least once a day
    • average is 3 tweets a day
  • 13.
    • 10 ways to use twitter for business
    • network and make new friends – use search tools to find conversations of interest
    • read news – keep up real time with industry news
    • attend or organize face-to-face meetings
    • build your referral network
  • 14.
    • prospect – you don’t have to have mutual consent to engage someone
    • follow local discussions
    • get feedback – ask questions and get answers
    • build traffic for blog, web or other marketing
    • extend your brand – become a trusted advisor
    • broadcast your message but not as a hard sell and less frequently
  • 15.  
  • 16.  
  • 17.
    • linkedin gets you in social media BUT while separating personal from professional
    • keep your entire professional resume her – use key words in profile
    • import email contacts and start connecting
    • join groups of interest
  • 18.
    • ask & answer questions – great opportunity to solve business problems & brainstorm
    • use linkedin to research people, business challenges and other ideas
  • 19.
    • don’t forget ..
    • blogs
    • youtube
    • flickr
    • slideshare
    • digg
  • 20.
    • get the conversation started...
    • promote your social media sites in all marketing
    • don’t start if you can’t update and manage your sites
    • have a reason and a plan
    • experiment
    • start talking
    • have fun!