Site Audit Webinar
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Site Audit Webinar

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Self Site Audit

Self Site Audit

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  • If you are not sure which to use, try searching your site on Google and seeing which result they display – it will be the version with the most authority, and probably worth sticking with. Be sure to 301 redirect to the best one. <br />
  • If you are not sure which to use, try searching your site on Google and seeing which result they display – it will be the version with the most authority, and probably worth sticking with. Be sure to 301 redirect to the best one. <br />
  • If you are not sure which to use, try searching your site on Google and seeing which result they display – it will be the version with the most authority, and probably worth sticking with. Be sure to 301 redirect to the best one. <br />

Site Audit Webinar Site Audit Webinar Presentation Transcript

  • WEBSITE AUDIT Patti Dalessio @SEOPatti Reinvent Interactive, Inc.
  • WEBSITE AUDIT • Search Crawl Index • Do & Don’t List • Speed Test • Link Juice?
  • SEARCH INDEX:
  • DESIGN FOR REAL PEOPLE, ACCOUNT FOR THE ROBOTS ACCOUNT FOR THE ROBOTS
  • DO THIS RIGHT NOW: # OF PAGES BEING INDEXED # OF PAGES BEING INDEXED site:www.yoursite.com Note: No Space Consult a professional if off by a lot
  • SPEAK TO THE ROBOTS DO THIS LATER: Sign up for Webmaster Tools http://www.google.com/webmasters/ This shows you how: http://www.webgnomes.org/blog/how-to-register-your-site-with-google-webmaster-too
  • DO & DON’T LIST:
  • USABILITY TRUMPS FEATURES
  • •Create Unique, GREAT Quality Content •Target Visitor Behaviors •Get Out of the Visitor's Way DO THIS:
  • •Duplicate Content •Complicated/Deep Navigation Structure •Non-Unique Meta Page Titles DON’T DO THIS:
  • SPEED TEST
  • FASTER IS ALWAYS BETTER
  • SPEED TESTGO HERE —>http://gtmetrix.com/
  • LINK JUICE?
  • GOOD LINKS ARE IMPORTANT, BUT GOOD EXPERIENCES ARE ESSENTIAL BUT GOOD EXPERIENCES ARE ESSENTIAL
  • Check Links and Your Domain Authority www.OpenSiteExplorer.or g GO HERE —>
  • Check Links and your Domain Authority To Do: Your Site Your Competitors
  • Patti Dalessio @SEOPatti Reinvent Interactive, Inc.