WEBSITE AUDIT
Patti Dalessio
@SEOPatti
Reinvent Interactive, Inc.
WEBSITE AUDIT
• Search Crawl Index
• Do & Don’t List
• Speed Test
• Link Juice?
SEARCH INDEX:
DESIGN FOR REAL PEOPLE,
ACCOUNT FOR THE ROBOTS
ACCOUNT FOR THE ROBOTS
DO THIS RIGHT NOW:
# OF PAGES BEING INDEXED
# OF PAGES BEING INDEXED
site:www.yoursite.com
Note: No Space
Consult a profes...
SPEAK TO THE ROBOTS
DO THIS LATER:
Sign up for Webmaster Tools
http://www.google.com/webmasters/
This shows you how:
http:...
DO & DON’T LIST:
USABILITY TRUMPS FEATURES
•Create Unique, GREAT Quality
Content
•Target Visitor Behaviors
•Get Out of the Visitor's Way
DO THIS:
•Duplicate Content
•Complicated/Deep Navigation Structure
•Non-Unique Meta Page Titles
DON’T DO THIS:
SPEED TEST
FASTER IS ALWAYS BETTER
SPEED TESTGO HERE —>http://gtmetrix.com/
LINK JUICE?
GOOD LINKS ARE IMPORTANT,
BUT GOOD EXPERIENCES ARE
ESSENTIAL
BUT GOOD EXPERIENCES ARE
ESSENTIAL
Check Links and Your Domain Authority
www.OpenSiteExplorer.or
g
GO HERE —>
Check Links and your Domain Authority
To Do:
Your Site
Your
Competitors
Patti Dalessio
@SEOPatti
Reinvent Interactive, Inc.
Site Audit Webinar
Site Audit Webinar
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Site Audit Webinar

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Self Site Audit

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  • If you are not sure which to use, try searching your site on Google and seeing which result they display – it will be the version with the most authority, and probably worth sticking with. Be sure to 301 redirect to the best one.
  • If you are not sure which to use, try searching your site on Google and seeing which result they display – it will be the version with the most authority, and probably worth sticking with. Be sure to 301 redirect to the best one.
  • If you are not sure which to use, try searching your site on Google and seeing which result they display – it will be the version with the most authority, and probably worth sticking with. Be sure to 301 redirect to the best one.
  • Site Audit Webinar

    1. 1. WEBSITE AUDIT Patti Dalessio @SEOPatti Reinvent Interactive, Inc.
    2. 2. WEBSITE AUDIT • Search Crawl Index • Do & Don’t List • Speed Test • Link Juice?
    3. 3. SEARCH INDEX:
    4. 4. DESIGN FOR REAL PEOPLE, ACCOUNT FOR THE ROBOTS ACCOUNT FOR THE ROBOTS
    5. 5. DO THIS RIGHT NOW: # OF PAGES BEING INDEXED # OF PAGES BEING INDEXED site:www.yoursite.com Note: No Space Consult a professional if off by a lot
    6. 6. SPEAK TO THE ROBOTS DO THIS LATER: Sign up for Webmaster Tools http://www.google.com/webmasters/ This shows you how: http://www.webgnomes.org/blog/how-to-register-your-site-with-google-webmaster-too
    7. 7. DO & DON’T LIST:
    8. 8. USABILITY TRUMPS FEATURES
    9. 9. •Create Unique, GREAT Quality Content •Target Visitor Behaviors •Get Out of the Visitor's Way DO THIS:
    10. 10. •Duplicate Content •Complicated/Deep Navigation Structure •Non-Unique Meta Page Titles DON’T DO THIS:
    11. 11. SPEED TEST
    12. 12. FASTER IS ALWAYS BETTER
    13. 13. SPEED TESTGO HERE —>http://gtmetrix.com/
    14. 14. LINK JUICE?
    15. 15. GOOD LINKS ARE IMPORTANT, BUT GOOD EXPERIENCES ARE ESSENTIAL BUT GOOD EXPERIENCES ARE ESSENTIAL
    16. 16. Check Links and Your Domain Authority www.OpenSiteExplorer.or g GO HERE —>
    17. 17. Check Links and your Domain Authority To Do: Your Site Your Competitors
    18. 18. Patti Dalessio @SEOPatti Reinvent Interactive, Inc.

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