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Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
Social Media for IMC
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Social Media for IMC

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This was a presentation I gave to Noni Stukel's Integrated Marketing Communication Business/Marketing students at Algonquin College.

This was a presentation I gave to Noni Stukel's Integrated Marketing Communication Business/Marketing students at Algonquin College.

Published in: Technology, Business
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  • Who has gone to a teller within the past 6 months? Who has bought a CD at a record store? Who has used a phone book or better, looked at a printed catalog from sears? The web has transformed all kinds of exchange over the past 12 years . Like a locomotive leaving a station, those that gone on it flourish and those that ignored it, had to regroup and start again. Candidate sourcing and job search are now going through fundamental changes. Segue to who is doing what online?
  • How many of you are employed? Those that are employed, are you in your career stream? How many of your are happily employed for now? Anyone not on Facebook? Who has a LinkedIn Account? Has anyone written a blog? Who is dabbled in Twitter? Who thinks what’s the point? Have you done any social bookmarking?
  • “ A brand is the sum of its visual elements and messaging, it’s promise of value, and the organization’s ongoing actions and behaviour which create an experience that deliver’s on it’s promise.”
  • A chance to establish a connection with an influencer, recruiter or hiring manager before and after an interview. Tell you about rene.
  • Take opportunity to shape your brand. If you have an interest in marketing, you have to have an online presence and sustained approach.
  • Transcript

    • 1. The Power of Social Media
    • 2.  
    • 3. Audience Survey
    • 4. <ul><li>What is this stuff? </li></ul>Tim O’Reilly Web 2.0 Social Media Social Networks
    • 5. <ul><li>Traditional Media </li></ul>
    • 6. <ul><li>What is this stuff? </li></ul>
    • 7. <ul><li>View vs. Participate </li></ul>
    • 8. <ul><li>The sum of… </li></ul><ul><li>messaging </li></ul><ul><li>visual elements </li></ul><ul><li>personality </li></ul><ul><li>promise of value </li></ul><ul><li>ongoing actions and behaviour </li></ul><ul><li>What is a Brand? </li></ul>
    • 9. <ul><li>Social Networks & Tools </li></ul>
    • 10. <ul><li>Numbers </li></ul><ul><li>Rankings </li></ul><ul><li>The Reality </li></ul>
    • 11. <ul><li>Humanize businesses – Microsoft & Ford </li></ul><ul><li>Better customer service – Zappos , Dell , Westjet </li></ul><ul><li>Crowdsourcing – Threadless , Amazon, Tripadvisor </li></ul><ul><li>Feedback – All of the above and more </li></ul><ul><li>Creating community/tribes – Couchsurfing , Rikochet & Dooce </li></ul><ul><li>Marketing Objectives </li></ul>
    • 12. <ul><li>Using Networks to Connect </li></ul>
    • 13. <ul><li>The Opportunity </li></ul><ul><li>The web 2.0 is transforming all forms of exchange </li></ul><ul><li>On-going branding opportunity through dialogue </li></ul><ul><li>New opportunities to connect and differentiate </li></ul>To Create Connections
    • 14. <ul><li>Amazing Resources </li></ul>
    • 15.  
    • 16. Shape Your Brand
    • 17. <ul><li>Personal Branding Resources </li></ul><ul><li>Gary Vaynerchuck </li></ul><ul><li>Mitch Joel </li></ul><ul><li>William Arunda </li></ul>To Create Connections You will get what you put Into it!
    • 18. <ul><li>Read our blog http://blog.whyhire.me </li></ul><ul><li>or www.ohyaottawa.blogspot.com </li></ul><ul><li>Follow me on Twitter @pattichurch </li></ul><ul><li>Just Google me! </li></ul><ul><li>Let’s Stay in Touch </li></ul>

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