Algonquin Career Week 2010


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This presentation was used during Career Week at Algonquin College. It outlines the what, why and how of personal branding in 45 minutes.

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  • Who has gone to a teller within the past 6 months? Who has bought a CD at a record store? Who has used a phone book or better, looked at a printed catalog from sears? The web has transformed all kinds of exchange over the past 12 years . Like a locomotive leaving a station, those that gone on it flourish and those that ignored it, had to regroup and start again. Candidate sourcing and job search are now going through fundamental changes. Segue to who is doing what online?
  • How many of you are students, staff or faculty, industry? Anyone not on Facebook? Who has a LinkedIn Account? Has anyone written a blog? Who is dabbled in Twitter? Who thinks what’s the point? Have you done any social bookmarking?
  • Who has Google themselves? What did you find?
  • Google my nephew and I found this.
  • A presence grows out of active participation. Getting involved, sharing your thoughts, attending, and putting yourself out there.
  • A chance to establish a connection with an influencer, recruiter or hiring manager before and after an interview. Tell you about rene.
  • “ So, what actions should you take online? What goes into your online brand?”
  • “ A brand is the sum of its visual elements and messaging, it’s promise of value, and the organization’s ongoing actions and behaviour which create an experience that deliver’s on it’s promise.”
  • “ Organizations build brands in order to develop trust which creates connections and hopefully, sustained relationships. The introduction of social media has changed the playing field as it relates to ongoing brand management. Brands are far more exposed to negative experiences (Google Dell Hell), but they also have new opportunities to build and maintain brand.
  • Andy -
  • Extract experiences instead of collecting marks. Because of new modes of communicating we can all have a voice and connect on new levels. We can gather with like minded people, share opinions, connect our learning to industry events, happenings and trends. And get out and touch people that can influence and assist you but that you can also help. That’s what this is all about.
  • A chance to establish a connection with an influencer, recruiter or hiring manager before and after an interview. Tell you about rene.
  • Algonquin Career Week 2010

    1. 1. Developing Your Personal Brand
    2. 2. <ul><li>Part-time Professor at Algonquin </li></ul><ul><ul><li>Marketing I in Business School </li></ul></ul><ul><ul><li> in PR program </li></ul></ul><ul><li>Co-founder of </li></ul><ul><ul><li>Social network and 8 hours of curriculum for developing a professional online personal brand </li></ul></ul><ul><li>Consultant </li></ul><ul><ul><li>Innovation, Social Media, Marketing Strategy </li></ul></ul>Patti Church
    3. 3. <ul><li>Why create an online presence </li></ul><ul><li>What is an online personal brand </li></ul><ul><li>Five steps to developing yours </li></ul><ul><li>BREAK </li></ul><ul><li> Demo (if we have time) </li></ul>What to Expect
    4. 5. Audience Survey
    5. 6. <ul><li>Recruiting Evolution </li></ul>Desktop Publishing & Mail Job Portals & email Social Media
    6. 7. <ul><li>It’s Inevitable </li></ul>
    7. 8. <ul><li>Unfair Characterization </li></ul>
    8. 9. Shape Your Brand
    9. 10. <ul><li>The Opportunity </li></ul><ul><li>The web is transforming all forms of exchange </li></ul><ul><li>On-going branding opportunity </li></ul><ul><li>New ways to connect and standout </li></ul>To Create Connections
    10. 13. <ul><li>Meet the basic job requirements </li></ul><ul><li>Have a clear unique message </li></ul><ul><li>Looking for quality candidates that can illustrate </li></ul><ul><ul><li>Initiative, </li></ul></ul><ul><ul><li>Passion, and </li></ul></ul><ul><ul><li>Leadership </li></ul></ul><ul><li>Recruiters Perspective </li></ul>
    11. 14. What goes into your online brand?
    12. 15. <ul><li>The sum of… </li></ul><ul><li>messaging </li></ul><ul><li>visual elements </li></ul><ul><li>personality </li></ul><ul><li>promise of value </li></ul><ul><li>ongoing actions and behaviour </li></ul><ul><li>What is a Brand? </li></ul>
    13. 18. <ul><li>The End Game </li></ul><ul><li>Personal Brands strive to build </li></ul><ul><li>trust </li></ul><ul><li>connections </li></ul><ul><li>sustained relationships </li></ul>
    14. 19. <ul><li>A business would never launch a product without; </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Strategy and </li></ul></ul><ul><ul><li>A plan </li></ul></ul>Where to Begin
    15. 20. Put Your Hands on the Wheel
    16. 21. Our Methodology
    17. 22. <ul><li>5 Steps to Get You Moving </li></ul>
    18. 23. <ul><li>Ongoing commitment to think and be strategic about your education & career </li></ul><ul><li>Step One </li></ul>What are my key personality traits? What are my greatest strengths? What do I have to offer? What do I need to learn? How am I unique compared to others? How can I display my initiative, passion and leadership skills? What’s my target & what steps am I taking to move towards that goal? How can I help solve business problems?
    19. 24. <ul><li>What are your keywords, key message and can you prove them? </li></ul><ul><li>Step Two </li></ul>Creative & Innovative Entrepreneur Community Builder Passionate Leader & Mentor
    20. 25. <ul><li>Get in the Game! </li></ul><ul><ul><li>Free Agent </li></ul></ul><ul><ul><li>Experiences vs. Marks </li></ul></ul><ul><ul><li>Passion, Initiative & leadership </li></ul></ul><ul><li>Step Three </li></ul>
    21. 26. <ul><li>Use an online platform to develop your online presence & personal brand </li></ul><ul><li>Step Four </li></ul>
    22. 27. <ul><li>Be authentic & ready to help </li></ul><ul><li>Step Five </li></ul>
    23. 28. <ul><li>1) Ongoing commitment to think and be strategic </li></ul><ul><li>2) Your 5 keywords, key message and proof </li></ul><ul><li>3) Get in the Game! </li></ul><ul><li>4) Use an online platform to develop your online presence & personal brand </li></ul><ul><li>5) Be authentic and ready to help solve problems </li></ul><ul><li>What Actions Can You Take? </li></ul>
    24. 29. Kelly Rusk, PR 2006
    25. 30. <ul><li>Ottawa Initiatives </li></ul>
    26. 31. <ul><li>Personal Branding Resources </li></ul><ul><li>Gary Vaynerchuk </li></ul><ul><li>Mitch Joel </li></ul><ul><li>William Arunda </li></ul><ul><li>Seth Godin </li></ul>To Create Connections
    27. 32. <ul><li>Read our blog http:// </li></ul><ul><li>Follow me on Twitter @pattichurch </li></ul><ul><li>Learn more about me or to contact me go to </li></ul><ul><li>Just Google me and we will connect! </li></ul><ul><li>Let’s Stay in Touch </li></ul>