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Marketing Presentation for a fitness center geared at children and families

Marketing Presentation for a fitness center geared at children and families

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FIT NOW FIT NOW Presentation Transcript

  • Fit Now! Patti Burke Lisa Collins Kenise Simmons Sandy Michalski
  • Mission Statement
    • Due to the increased awareness of obesity and diabetes in children brought about by the media, we choose to embark on the development of a youth wellness center. The focus of our center will be to prevent and decrease the incidence of these situations. We will also promote healthy behavior in children, which will lead to a healthy adult lifestyle.
  • Andy
  • SWOT Analysis
    • Strengths
    • Knowledgeable about health/wellness
    • Diverse services
    • Affordable
    • Convenient
    • Committed to the wellness of children
    • Serving the community
  • SWOT Analysis
    • Weaknesses
    • High overhead
    • Novice business owners
    • Diverse services
    • Limited trained staff/professionals available in area
  • SWOT Analysis
    • Opportunities
    • Arrival of new technology and ideas
    • Forefront of wellness in the media
    • Healthy kids (younger generation education)
    • Huge need for community
    • Decrease healthcare costs
    • Raise awareness of unhealthy lifestyles
  • SWOT Analysis
    • Threats
    • Too new of an idea
    • Cost to consumers-limited market
    • Liability
    • External opposition-lack of support/denial of parents
  • Marketing Plan
    • Goals & Objectives
    • To raise awareness of these conditions
    • Promote healthy behavior
    • Prevention
    • Intervention
  • Marketing Plan
    • Budget
    • Television advertising………………………………………………………$10,000
    • Radio commercials…………………………………………..…… ………….5,000
    • Pamphlets……………………………………………………..…… …………. 500
    • Posters…………………………………………………….…………………. 1,000
    • Flyers…………………………………………………….…………………. 500
    • Fit Fair………………………………………………….…………………… 5,000
    • Total……………………………………………………………..................$22,000
  • Marketing Plan
    • Timeline
    • September 2006 – Raise Awareness
    • News Stories/ T.V. Ads
    • Radio Ads
    • Fit Fair
  • Marketing Plan
    • Timeline
    • October 2006 – Intervention
    • Memberships
    • Class Enrollment
    • School Meetings
    • Doctor’s Office visits
    • Adult gym
  • Marketing Plan
    • Timeline
    • November 2006 – Evaluation
    • Future timeline dependent upon success of current projects.
  • Logo
    • Wanted to show movement
    • Simple & bold
    • Represents family,growing children leading to a healthier life
    • Lettering moves from chunky font to a thinner trimmer font
    • Exclamation point in the tagline encourages immediate action
  • Get Fit ! Stay Fit ! FIT NOW!
  • Newsletter
    • Targeted towards children
    • Bold Colors
    • Fun print & font
    • Pictures exhibit healthy lifestyles
    • External means of communication to raise awareness of the center’s mission
  • Web Analysis
    • h ttp:// www.familyfitness.com
  • Advertising
    • Radio
      • 2 spots
    • Print Ads
      • Newspapers
      • Magazines
      • Flyers
  • Halloween Social
    • Promote Fit Now through a social event to build awareness of our mission
    • Build relationships
    • Promote our scope of services
  • Evaluation
    • SWOT
    • Marketing Plan
    • Logo/Branding
    • Newsletter
    • Market Analysis
    • Ad campaign
  • Conclusion
    • There is a dire need in our community to initiate and promote healthy behavior in children as they are becoming a health risk in our society. The mission of our wellness center is to help create a positive self-image in our youth as well as educate families on the benefits of healthy lifestyle choices.
  • Questions???