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The Wolrd of Groupon

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eBook developed on using Groupon

eBook developed on using Groupon

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  • 1. 1(C) Copyright (Print Date) All Rights ReservedEverything You Need to Know in One PlaceThe Worldof Groupon
  • 2. 2(C) Copyright (Print Date) All Rights ReservedTable of ContentsWhat is Groupon? ....................................................................................................................................................3How to Use Groupon ...............................................................................................................................................3Viewing and Purchasing Groupon Deals.................................................................................................................7Groupon Now! .........................................................................................................................................................9Business Use of Groupon.........................................................................................................................................9Advertising on Groupon ..........................................................................................................................................9
  • 3. 3(C) Copyright (Print Date) All Rights ReservedWhat is Groupon?Groupon is a savings website that offers a deal-of-the-day. It makes recommendations on products andservices for consumers. Depending on the area the consumer lives in, the service will make newrecommendations every 24 hours, which can save the consumer 40% to 60% off the normal price for theparticular item or service.How to Use GrouponIn order to use Groupon, start by going to their website at http://www.groupon.com/. The site will utilizeyour computer system’s location to determine the area you are in. It will bring you to the main page that willlook similar to the following, but will show a location close to you. Don’t worry if this location is not nearyou (such as if you signed in from a location while on vacation), you will input your ZIP code in anotherstep.Enter your email address to begin establishing your account. You’ll then be taken to a screen where youneed to enter your ZIP code. You want to input the ZIP code of the area you live in or frequently travel to inorder to pull deals from that area.
  • 4. 4(C) Copyright (Print Date) All Rights ReservedYou’ve now established a Groupon account for your area. Congratulations! It’s now time to personalize it justfor you. Note that you may receive an e-mail telling you to personalize your account, but that is the sameprocess we are getting ready to go through so you can ignore the e-mail.Groupon will want to know whether you are a male or female. Make your selection, or you can choose to skipthis step.
  • 5. 5(C) Copyright (Print Date) All Rights ReservedThe system will then ask for your home address. This is so it can pull deals specifically based on where you live.You will be able to add additional locations later on.You’ll then be asked to pick the areas that interest you so that deals can be customized based on what yourinterests are.
  • 6. 6(C) Copyright (Print Date) All Rights ReservedOnce you’ve made your selection, you will be taken to your main deal page. You’ll see a confirmation messageat the top of the screen.You’ll also see a listing of deals that are based on the preferences that you previously entered. It will looksimilar to this:To view any deal, simply click on the highlighted title. In this case we will choose the Yoga offer.
  • 7. 7(C) Copyright (Print Date) All Rights ReservedViewing and Purchasing Groupon DealsWhen you click on a deal, it will open to that deal’s main page so that you can review the details of the offer. Inthis example, we had selected the Yoga offer to review. You will see the details below:
  • 8. 8(C) Copyright (Print Date) All Rights ReservedYou will see all of the details on this offer as well as the amount of time let on this offer. Once the time runs outon an offer, you will not be able to buy it. You only have a small window to decide if this is a deal you want totake advantage of. In this example we have 3 days, 8 hours, 20 minutes and 46 seconds until this offer ends. Itwill also show you a total of how many deals have been purchased so far. In this case, over 20 deals have beenpurchased. You have the option to buy a deal for yourself, or you can buy one to give as a gift.If you decide to buy the offer, simply click on the “Buy” button and you’ll be taken to a checkout screen. You’llsimply fill out the form like you would with any other online purchase and enter your payments details. Oncethe payment is processed you will receive a confirmation e-mail.Groupon has two different types of offers: direct buy and vouchers. If your offer has a voucher that will be usedfor redemption, you will be able to print the voucher. Simply go your account, which is in the top right-handcorner of the screen. From the drop-down menu select My Groupons. Once on the page select View Voucher.The voucher will give you the directions on how to redeem it.
  • 9. 9(C) Copyright (Print Date) All Rights ReservedPlease note that vouchers can expire, so be cognizant of any expiration dates. If for some reason your voucherhas expired don’t despair. You can redeem the voucher for the amount paid. You will find more details on thisunder Groupon’s Terms of Service.Direct Buy offers are processed like a traditional online order and the product is generally mailed directly to you.Groupon Now!Groupon Now! are deals that are available only for a limited amount of time. These deals generally must beused within a few hours or the same day. They are often limited in quantity as well. You will easily be able toidentify Groupon Now deals because they are tagged with a clock icon . Deals can be purchased in the samemanner as any traditional Groupon deal.Business Use of GrouponAdvertising on GrouponBusinesses can advertise on Groupon by becoming a part of the Groupon Works program, which is located athttps://www.grouponworks.com.Many businesses can utilize Groupon to market their products and services. Campaigns can be customized to fitthe business’ needs. This allows businesses to reach a larger group of consumers. This drives more traffic totheir website or brick and mortar business and increases their visibility in the public eye.No matter what your business, Groupon has an advertising option for you:
  • 10. 10(C) Copyright (Print Date) All Rights ReservedJust as with the traditional Groupon website, you will be taken through the steps to set up your merchantaccount so that you can get your offer set up and running in no time.There is no up-front cost to advertise on Groupon. They will get a percentage of your profits, which will varybased on your campaign. You will get access to your personal Merchant Center, which will help you track theprogression of your campaign. See the example below:As you can see in the example above, businesses can see how their deal is doing as well as how much moneytheir deal has made, how many impressions (e-mails) were sent with details on your deal and how manycustomers have actually purchased your deal.
  • 11. 11(C) Copyright (Print Date) All Rights ReservedGroupon was launched in 2008 and has been on the rise ever since. With numerous deals being offered everyday, there is truly something for everyone. With the combination of Groupon Works, businesses can increasetheir marketability and get their products and services in the hands of more consumers.

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