Your SlideShare is downloading. ×
Mobile Engagement Strategies in 2012 (PCA8)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Mobile Engagement Strategies in 2012 (PCA8)

804
views

Published on

The optimal mobile engagement strategy for your organization is the intersection of your unique answers to 3 questions. Also covered: new trends, best practices and emerging opportunities for mobile …

The optimal mobile engagement strategy for your organization is the intersection of your unique answers to 3 questions. Also covered: new trends, best practices and emerging opportunities for mobile products and services in 2012.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
804
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Mobile Engagement Strategies in 2012 Pat Scherer Product Management…Web, Mobile, E-commerce & SaaS The Detail Person LLC @pscherer
  • 2. Opportunity * From Microsoft Tag Infographic
  • 3. YOUR Strategy… Clarity precedes action WHAT? Levels of Engagement But WANT WHO? to be here? 5.Engage Demographics/Psychographics 4. Retain/Support Are you 3. Sell more here 2. Sell something 1. Introduce/Inform HOW? Usage* Yahoo! Mobile Whitepaper: “Mobile Modes – How to Connect with Mobile Consumers”
  • 4. WebsitesTexting: SMS MMS IM Applications Building Blocks QR Codes
  • 5. Business Apps SECURITY BYOD Challenges 2012Opportunities AppLication Overload 60+ mobile browser versions 6500+ mobile device models Firmware? Feature settings?
  • 6. M2M? ApplicationsFun and creative? Geolocal/Geosocial?
  • 7. YOUR strategy… Snot strategy-du-jour I M PFinal Thoughts L I C “The most important I word in the vocabulary of advertising is TEST.” - David Ogilvy T Y
  • 8. References• http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats• http://advertising.yahoo.com/industry-knowledge/research-and- trends/mobile/• http://mmaglobal.com/resources/case-studies• http://mobithinking.com/blog/near-field-communications• http://en.wikipedia.org/wiki/File:HTML5-APIs-and-related-technologies-by- Sergey-Mavrody.png• http://inspirationfeed.com/inspiration/websites-inspiration/60-examples- of-responsive-website-design/ Pat Scherer pat@thedetailperson.com m.512.415.3473 Twitter: @pscherer