• Save
Blogger stats and lists
Upcoming SlideShare
Loading in...5
×
 

Blogger stats and lists

on

  • 630 views

some interesting stats on Bloggers and a small list of european "financial" bloggers

some interesting stats on Bloggers and a small list of european "financial" bloggers

Statistics

Views

Total Views
630
Slideshare-icon Views on SlideShare
594
Embed Views
36

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 36

http://www.scoop.it 36

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Blogger stats and lists Blogger stats and lists Presentation Transcript

    • Some Blogger stats
    • SOME GENERAL STATISTICS ON BLOGGERSThere are ca. 133.000.000 of Blog indexed in the worldHow do the bloggers define themselves?• 60% of the bloggers declare to blog for fun (hobbyst) anddo not report any income18% consider themselves part- or fulltime professional bloggers (this means,they declare blogging is a source of income)13% are blogging in behalf of the own company (entrepreneurs)8% are blogging for the company they work in Source: Technocrati „State of the blogosphere survey 2011“
    • WHY ARE THE BLOGGER BLOGGING?These are the main reasons people are blogging:- 70% to share expertise with others- 63% to speak their mind on areas of interest- 58% to become more involved in their areas of passionBloggers who declare to be professionals (part or full time) still declare„share expertise with others“ as first reason (70%), whereas the secondreason is „make money or supplement income“ (68%) Source: Technocrati „State of the blogosphere survey 2011“
    • HOW ARE BLOGGER MEASURING THEMSELVES?In this area it´s interesting to compare the stats regarding all the bloggers (fun,professionals, entrepreneurs, companies) and the ones related only to the declaredprofessional bloggers. The question is: how do you measure the success of your blog? All the Bloggers Professional Bloggers Personal satistfaction 61% 52% Number of visitors 54% 62% Number of comments 44% 39% posted Number of people 34% 45% sharing content on SM Revenues 15% 38% Source: Technocrati „State of the blogosphere survey 2011“
    • MAIN INFLUENCES FOR THE BLOGGERSThe question in this area was: which is the primary influence on the topicsyou blog about? - 23% others blog i read (bloggers influence each other…) - 15% conversations with friends/ family - 13% print media or media websites - 10% Social Media account i follow - 7% Brand social media and websites/ brand representatives Source: Technocrati „State of the blogosphere survey 2011“
    • The bloggers and the brands part 1- 66% of the bloggers are following brands through social media (most followedbrands: Apple, Microsoft and Google)-62% of all the bloggers declare they blog about brands and products/ thispercentage increases to 75% for professional bloggers- 45% of all the bloggers declare to be influcenced by a brand- the „brand related content“ having more success on the blog´s audience is productreview (40%) followed by advice about products and brands (27%)- 33% of all the bloggers (58% of the professionals) declares having beenapproached by brand representatives. Source: Technocrati „State of the blogosphere survey 2011“
    • The bloggers and the brands part 2 – focus on professional bloggers- 58% of the professional bloggers feel they are treated less professionally frombrand representatives than print/ traditional media are- the most popular „brand program“ (this means: fee-based cooperation between abrand and a blogger) is product review (65% of the professional blogger wouldparticipate in such a program, ca. 50% already did).Other popular programs are sponsored posts (46%), brand ambassador programs(38%) and traditional PR coverage (36%)- 85% of the professional bloggers declares they disclose the cooperation with abrand (no „secret advertising“) Source: Technocrati „State of the blogosphere survey 2011“
    • The bloggers and the social media- 82% of the bloggers have a Twitter account, with an average of 800 followers (ca.1.600 for the professional bloggers).78% of those who use Twitter are using it to promote their blogs (90% of theprofessionals)- 88% of the bloggers have a Facebook account, anyway just 58% of the bloggersare using it to promote their blogs (77% of the professionals)- further used Social Media are Linkedin (55% of the Bloggers) and YouTube (50%of the Bloggers) Source: Technocrati „State of the blogosphere survey 2011“
    • Name Nation Who´s behind? Contents Does it allow Do they accept Position on comments advertising? Alexa from visitors? Psy-Fi Blog USA (but the blogger Tim Richards (UK Behavioural finance/ Yes No 781.378 psychologist) Psychology and finance is UK-based)Economics.UK UK (server in El David Smith (economic News and contents to No Yes 367.038 editor of the Sunday stimulate debate on Salvador) Times) ecnomicsNew Economist UK UK Economist (name not Economic news and views Yes Not declared, but no 564.763 declared) adv. on the siteShaun Richards UK Economist Shaun Richards Economic news and Yes Yes 341.007 (network of views / strong focus on UK blogs) UK Simon Ward UK Simon Ward, chief Economic news and views Yes Yes 341.007 (network of economist of Henderson UK blogs) Nick Kirrage UK Nick Kirrage, former Economic and financial Yes Yes 341.007 (network of Schroeder fund manager news and views UK blogs) Ian Fraser UK Jan Fraser, financial Economic and financial Yes Not declared but no 1.701.668 journalist news and views adv. on the SiteMoneyscience UK Group of UK based Real „social media“ and Yes Yes (also organisation 128.361 entrepreneurs/ financial aggregator of contents of events, sponsoring experts (comments/ video/ educational) and so on)
    • Name Nation Who´s behind? Contents Does it allow Do they accept Position on comments advertising? Alexa from visitors? Voxeu Not specified/ A group of european General topics about eu- Yes No 112.750 economists economics EuropeMoney is the way UK Michael Fowke (Journalist Comments about finance No Yes 1.744.376 and blogger) and other topics. Provocative style/ very focused on the personality of the bloggerUK Value investor UK John Kingham (software Strong focus on value Yes Yes 649.971 developer for insurances investing/ picking of value and finance amateur) stocksKim Stephenson UK Kim Stephenson Strong focus on Yes Yes 341.007 (network of (psychologist, coach, behavioural finance, UK blogs) financial advisor) transparency and current trends Kevin Murphy UK Kevin Murphy (former Economic and financial Yes Yes 341.007 (network of Schroeder Manager) news/ strong focus on UK blogs) stock picking and analysis QFinance UK Collaboration of more Economic views/ focus on Yes Yes 341.007 (network of bloggers macro-topics UK blogs)