Pricingonlinemusic

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Pricingonlinemusic

  1. 1. what is music?
  2. 2. what is music? from a business perspective, that is…
  3. 3. “emotional service”
  4. 4. how do you price an emotional service?
  5. 5. cost-based pricing? charging for a service in relation to the cost of providing that service
  6. 6. large fixed costs of production, small variable costs of reproduction... TC Q
  7. 7. cost-based pricing?
  8. 8. value-based pricing? charging for a service in relation to the value delivered to the customer
  9. 9. …people are different…

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