Pricingonlinemusic
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Pricingonlinemusic

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Pricingonlinemusic Pricingonlinemusic Presentation Transcript

  • what is music?
  • what is music? from a business perspective, that is…
  • “emotional service”
  • how do you price an emotional service?
  • cost-based pricing? charging for a service in relation to the cost of providing that service
  • large fixed costs of production, small variable costs of reproduction... TC Q
  • cost-based pricing?
  • value-based pricing? charging for a service in relation to the value delivered to the customer
  • …people are different…