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Studie Mobile Apps

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  • 1. Patric Boscolopatbosc@microsoft.comTechnical EvangelistMicrosoft Deutschland GmbH
  • 2. Exzerpt des ArtikelsTechcrunchhttp://techcrunch.com/2013/03/12/users-have-low-tolerance-for-buggy-apps-only-16-will-try-a-failing-app-more-than-twice/Studie von Compuwarehttp://offers2.compuware.com/apm.en.wp_thank_you.html?aliId=3413717
  • 3. Mobile AppsWhat consumers really Need and want
  • 4. Quelle: Compuware 2013 Survey Methodology Compuware commissioned Equation Research to conduct an online study to understand mobile application usage, expectations and experiences. Interviews were conducted October 19 – 25 2012. Survey results may have a margin of error of +/- 1.6 percent at a 95 percent level of confidence. The survey sample equals 3,534 total respndents (1,002 US, 509 U.K., 509 France, 508 Germany, 502 India and 504 Japan) who are smartphone/tablet users that used a mobile application in the past six months that required an internet connection.
  • 5. Quellen: http://offers2.compuware.com/apm.en.wp_thank_you.html?aliId=3413717http://techcrunch.com/2013/03/12/users-have-low-tolerance-for-buggy-apps-only-16-will-try-a-failing-app- more-than-twice/