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Empowering Your Visual Marketing. The Hickory Printing Group

Empowering Your Visual Marketing. The Hickory Printing Group

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  • 1. Comprehensive Solutions for
  • 2. The Hickory Printing Group, Inc. Building Solid Relationships with Clients Since 1917… Your Single-Source Communication Solution for the 21st Century.
  • 3.
    • One of the largest printing companies in the Southeast
    • Web/Sheetfed Facility, Conover, NC
    • Packaging Facility, High Point, NC
    • Mailing & Fulfillment Facility, Conover, NC
  • 4. Our Diversity is Your Advantage…
  • 5.  
  • 6. Valuable Solutions
    • Latest Generation Technology
    • Single Source Solution
    • Project Management
    • Single Production Team
    • Creative Marketing Ideas
    • Consultation and Technical Advice
    • Quality Assurance and Client Satisfaction Processes
  • 7. Printing
  • 8.
    • 6 Color Printing
    • Closed-Loop Color
    • Gracol Cores, 250 line screen
    • Two 16 Page Presses
    • 8 Page Press
    • Exhaustive Inline Finishing Capabilities
    Web Offset Printing
  • 9. Sheetfed Printing
    • 28” x 40” Presses, up to 8 Colors + Aqueous Coating
    • Latest Generation presses
    • Image Control On-Press Color Management
    • Prepress Interface
  • 10. Quality Control Intelligence
    • Prepress Interface: Upstream Color Management
    • Image Control • Exclusive Color Management System • Controls Up To 160,000 Points on each Press Sheet • Copy Transfer Provides Custom Matching
  • 11. Packaging
    • 8 to 38 pt Board Stock
    • Diecutting/Embossing
    • Folded and Glued Products
    • Windowing
  • 12. Digital Printing
    • 12” x 18” Printing Up to 6 Colors
    • Fast and Inexpensive Make Ready
    • Cost-Effective Short Runs
    • Print Only What is Needed. Stockpiling is Not Needed to Keep Costs Down
    • Complements and Combines With Our Other Comprehensive Services
  • 13. Responsible Printing
    • FSC certified so that your organization can present a reliable image of socially and environmentally responsible paper procurement.
    • Confidence in the responsible use of international forests
    • Standards for procurement that you and your stakeholders can be sure are making a lasting difference
    The Hickory Printing Group is registered as a chain-of-custody print provider under the FSC certification program. The FSC logo is the mark of responsible forestry. Cert. No. SCS-COC-001247 © 1996 Forest Stewardship Council A.C. The Hickory Printing Group is registered as a chain-of-custody print provider under the FSC certification program. The FSC logo is the mark of responsible forestry. Cert. No. SCS-COC-001247 © 1996 Forest Stewardship Council A.C.
  • 14. One-to-One Marketing
  • 15. One-to-One Marketing
    • The Images and Text On Every Piece Can Be Specific (Personalized) to the Recipient
    • Allows True 1:1 “Conversations” With Clients/Prospects
    • Response Rates Can Increase by 500%
    • Makes Your Marketing Much More Effective
  • 16. One-to-One Marketing Name, including gender-specific color Gender-specific imagery Product/Service-specific imagery
  • 17. Name, including gender-specific color Gender-specific imagery Product/Service-specific imagery One-to-One Marketing
  • 18. Previously purchased product or service Related product or service to promote One-to-One Marketing
  • 19. Personalized Web Addresses
  • 20. SENDER MESSAGE RECEIVER Attract Interact React Personalized Web Addresses
  • 21. www.url.com/prospectname Personalized piece mailed to recipient, with personalized web address Recipient follows web address to online survey/form . ATTRACT INTERACT Personalized Web Addresses
  • 22. You receive email notification, and recipient’s response automatically populates database A highly-personalized brochure is mailed automatically, highlighting the products/services that the recipient showed interest in. REACT Personalized Web Addresses
  • 23. eCommerce/ PreMedia
  • 24. eCommerce HickoryPrintEngine ®
    • Online Ordering and Fulfillment
    • Customized Internet/ Intranet Solutions
    • Regional Offices Can Use Online Templates to Create Custom Pieces
    • Real Time Inventory Control
  • 25. PreMedia
    • Computer to Plate
    • Prepress Interface
    • Fuji Final Proof on Your Paper Stock, Profiled to Our Presses
    • Remote Proofing
  • 26. Finishing, Mailing, and Fulfillment
  • 27. Finishing Solutions
    • Perfect Binding with PUR Glue
    • Saddle or Loop Stitching
    • Diecutting, Scoring, Folding, Gluing, etc.
    • Tipped On Products
    • CIP4 Programming
  • 28. Inkjetting & Mailing
    • Addresses and Personal Messages
    • Inside and Outside Imaging
    • High Resolution Imaging
    • MERLIN In-Plant for USPS Certification
  • 29. Complete Fulfillment
    • Pick, Pack & Ship
    • Product Distribution
    • Climate Controlled Storage
    Member
  • 30. The Hickory Printing Group, Inc. EMPOWERING YOUR VISUAL MARKETING