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Future Proof Search - Episode #2 - Google Webmaster Tools 2014
 

Future Proof Search - Episode #2 - Google Webmaster Tools 2014

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Future Proof Search - Episode #2 - hosted by Patrick Wagner from http://www.patrickwagner.com will cover Google Webmaster Tools 2014. Find out how to use this free service provided to webmaster from ...

Future Proof Search - Episode #2 - hosted by Patrick Wagner from http://www.patrickwagner.com will cover Google Webmaster Tools 2014. Find out how to use this free service provided to webmaster from Google. This a direct look under the hood of Google Search Engine, if you want to rank you need to have Google Webmaster Tools setup for your domain(s).

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    Future Proof Search - Episode #2 - Google Webmaster Tools 2014 Future Proof Search - Episode #2 - Google Webmaster Tools 2014 Presentation Transcript

    • FUTURE PROOF SEARCH Episode #2 – Google Webmaster Tools 2014 hosted by: Patrick Wagner PATRICKWAGNER.COM
    • EPISODE #2 GOOGLE WEBMASTER TOOLS 2014 Blog, Infographic, Presentation & Video published on January 13, 2014 PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 What is Google Webmaster Tools? • It is a no-charge web service by Google for webmasters. • It allows webmasters to check indexing status and optimize visibility of their websites. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Add your Site & Verify your Control of It Go to http://google.com/webmaster/tools/ • Add your Site & Add the Verification Tag to your Website PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Search Appearance > Structured Data •Confirm your Structure Data (Schema.org) •Used in Rich Snippets & Knowledge Graph Results PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Search Appearance > Data Highlighter Now there’s a new alternative to webmaster markup for helping Google understand your site’s data. With Data Highlighter, you simply "tag" each data field with your mouse. Then Google can present your data more attractively, and in new ways, in search results. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Search Appearance > HTML Improvements HTML Improvements direct from Google. Address them as they appear to avoid indexing issue with Google. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Search Appearance > Sitelinks Control the Sitelinks that appear below your Site in Search Results. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Search Traffic > Search Queries See what Search Queries are bringing you traffic, the # of impressions your pages are getting in Search results. See the # of clicks those impression gave you. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Search Traffic > Search Queries Use Top queries & Top pages tabs for more details. Filter traffic to see what comes from Image, Mobile or Web and filter by Locations. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Search Traffic > Links to Your Site Track back links to your site and find website with negative links to you. * Use the DisAvow Tool to remove domains or specific URLs from Google Webmaster Tools https://www.google.com/webmasters/tools/disavow-links-main PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Search Traffic > Internal Links This Internal Links site audit provide you with insight into your website internal links for your web pages. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Search Traffic > Manual Actions This area will be blank if there is no manual action against your website. This is used by Google’s Webspam team to punish those who don’t follow Google’s Website Guidelines. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Google Index > Index Status Monitor the number of indexed pages you have in Google Search results. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Google Index > Content Keywords See what content keywords and their significance in the eyes of Google. If these don’t make sense you need to adjust your content keywords. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Google Index > Remove URLs Request removal of URLs from Google's search results, this also works for removal request of your images from Google’s Image Search. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Crawl > Crawl Errors Track Site Errors & URL Errors. Anything Identified here is definitely worth correcting. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Crawl > Crawl Stats • See how many pages Google is crawling per day, and the time it is taking Google to crawl them. • Make sure your Time Spent Downloading Page is trending down and not up. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Crawl > Fetch as Google (aka. Googlebot) Send Googlebot to any new pages to be indexed or test on existing page to see what if any errors Googlebot is encountering while attempting to crawl & index your site. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Crawl > Blocked URLs If your site has content you don't want Google or other search engines to access, use a robots.txt file to specify how search engines should crawl your site's content. Check to see that your robots.txt is working as expected. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Crawl > Sitemaps Submit your Sitemap & Track those results. See how many of your web pages – Submitted vs. Indexed by Google. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Crawl > URL Parameters Help Google crawl your site more efficiently by indicating how we should handle parameters in your URLs. A great way to work around dynamic pages & URLs on your website. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Security Issues We haven't detected any security issues on your site. If you need more information on security issues related to your site, please review our resources for hacked sites. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Other Resources We haven't detected any security issues on your site. If you need more information on security issues related to your site, please review our resources for hacked sites. PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Labs > Author stats - Rich Snippets - Authorship Growth - G+ linked to site PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Labs > Instant Previews - Rich Snippets - Authorship Growth - G+ linked to site PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Site Dashboard • Watch for Alerts, or Important Message & News • Review: • Crawl Errors • Crawl Stats • Sitemap • DNS Errors • Site Access Issues • Robots.txt Issues • URL Errors PATRICKWAGNER.COM
    • GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2 Next Steps for using Google Webmaster Tools • Watch for Alerts, or Important Message & News • Review your Crawl Errors • Review Impressions & Click stats (low click-thru rate might mean it’s time to adjust the page title & description for that page) • Submit your Sitemap & see how many URLs you’ve submitted and how many Google has indexed. • Remove Pages or Images from Google Search results • Fetch as Googlebot to index new pages & test existing ones to see how Google is seeing them. • Author Stats for your G+ Authorship – if you haven’t started this yet, you need to in 2014. PATRICKWAGNER.COM
    • FUTURE PROOF SEARCH Episode #2 – Google Webmaster Tools 2014 YouTube.com/patrickwagnertv Twitter.com/netsuccess101 WWW.PATRICKWAGNER.COM