Future Proof Search - Episode 1 - Google's In-Depth Articles Section Explained - Patrick Wagner TV

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Our first episode of Future Proof Search hosted by Patrick Wagner from http://www.patrickwagner.com/ will cover Google's Search Engine Results Page update to include an In-Depth Articles section. This …

Our first episode of Future Proof Search hosted by Patrick Wagner from http://www.patrickwagner.com/ will cover Google's Search Engine Results Page update to include an In-Depth Articles section. This can be used to generate more site traffic using evergreen content which can maximize the effects of Google's In-Depth Articles section.

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  • 1. FUTURE PROOF SEARCH Episode #1 hosted by: Patrick Wagner PATRICKWAGNER.COM
  • 2. EPISODE #1 GOOGLE'S IN-DEPTH ARTICLE SECTION Blog, Infographic, Presentation & Video published on January 3rd, 2014 PATRICKWAGNER.COM
  • 3. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS What is it? This new spot for popular topics & questions, to provide users with: • more meaningful • in-depth information from Evergreen Content. Why? 10% of Google Users liked it PATRICKWAGNER.COM
  • 4. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS 6 Tips on Google’s In-Depth Article Section: 1. Implement the headline, feature an alternative headline using article body attributes from Schema.org’s article markup & ensure your images can be crawled. http://schema.org/Article PATRICKWAGNER.COM
  • 5. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS 6 Tips on Google’s In-Depth Article Section: 2. Add Authorship Markup to the Articles. 3. Using rel=next and rel=prev for paginated articles https://support.google.com/webmasters/answer/1663744 Make sure you use the canonicalization tag correctly. http://googlewebmastercentral.blogspot.ca/2013/04/5-common-mistakes-withrelcanonical.html PATRICKWAGNER.COM
  • 6. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS 6 Tips on Google’s In-Depth Article Section: 4. Add your logo by linking to your Google+ page, and/or by using organization markup from schema.org. http://googlewebmastercentral.blogspot.ca/2013/05/using-schemaorgmarkup-for-organization.html PATRICKWAGNER.COM
  • 7. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS 6 Tips on Google’s In-Depth Article Section: 5. Make your content available for Google to index. Via Google Webmaster Tools (Fetch as Googlebot & Sitemap.xml) 6. Create quality content that user WANT to find and read. PATRICKWAGNER.COM
  • 8. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS What % of small publishers will Google be displaying? These are uncharted waters, I would recommend taking it slow. PATRICKWAGNER.COM
  • 9. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS Big Publishers NY Times doesn’t seem to have to added Authorship markup to their articles and can still have the most presence in the In-Depth Articles results section. PATRICKWAGNER.COM
  • 10. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS Should your Search Engine Strategy change? Quality is still the name of the game, with or without In-Depth Article section exposure. PATRICKWAGNER.COM
  • 11. GOOGLE'S IN-DEPTH ARTICLE SEARCH RESULTS Time to create Evergreen Content Focus on developing “Evergreen” content that can stand the test of time to maximize the benefits of Google’s In-Depth Article section in their SERPs*. *Search Engine Results Page(s) PATRICKWAGNER.COM
  • 12. WHY TARGET THE IN-DEPTH ARTICLES SECTION? "... THEY WILL … REMAIN RELEVANT FOR MONTHS OR YEARS AFTER PUBLICATION". http://insidesearch.blogspot.ca/2013/08/discover-great-in-depth-articles-on.html FUTURE PROOF SEARCH – Episode #1 FutureProofSearch.com Blog, Infographic, Presentation & Video published on January 3rd, 2014 PATRICKWAGNER.COM
  • 13. FUTURE PROOF SEARCH Episode #1 – Google’s In-Depth Articles Section YouTube.com/patrickwagnertv Twitter.com/netsuccess101 WWW.PATRICKWAGNER.COM