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The Association of Strategic Marketing’s Lead Generation Benchmark Survey was conducted online, launched on June 21, 2012 and was accessible through July 31, 2012. The purpose of the survey was to gain valuable perspective and insight into the latest trends and best practices in lead generation. Over 400 marketing professionals responded to the survey, each sharing their unique experiences as well as how they plan to approach lead generation in 2013. As a result, this 24-page report will provide you with actionable data that you can use to maximize your own lead generation initiatives.