Digital Coupon Market Executive Overview
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Executive Overview of the Digital Coupon market, it's history, issues, market entrants, feature comparisons, fraud prevention and more.

Executive Overview of the Digital Coupon market, it's history, issues, market entrants, feature comparisons, fraud prevention and more.

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Digital Coupon Market Executive Overview Presentation Transcript

  • 1. STRATEGIC WHITE PAPER CHALLENGES Digital Coupon • Fraud Prevention • Analysis & Data Market • Multiple Platforms by Jay Johnson TAKEAWAYSand Patrick Seaman January 2013 • Huge market changes in print circulation numbers & ad revenue • Domestic & International Trends • Mobile
  • 2. Topics in this White Paper  Digital Coupon Market 3  International Market 30  What is a Coupon 6  Feature Comparison 40  Demographics 7  Fraud Prevention 44  History of Digital Coupons 8  Summary & Conclusions 47  Market Entrants 10  Table of Figures 52  Number of Adult Online Coupon  References 53 Users 12  About the Authors 56  Newspapers and Coupons 14  About Pepperwood Partners 58  Mobile 24  Total CPG Market Size 26Pepperwood Partners© All Rights Reserved January 2013 Page 2
  • 3. Digital Coupon Market ―More than $1.2 billion in digital coupons savings were issued in 2010, representing a 41 percent growth over the year before‖ -- coupons.comPepperwood Partners© All Rights Reserved January 2013 Page 3
  • 4. Digital Coupon Market Coupons are a huge staple of life In contrast, traditional distribution in the United States, and, of printed coupons in freestanding increasingly, around the world1, inserts decreased 6.5%. such as the 629% growth seen in Spending on newspaper inserts India in 20112. Online and mobile declined 12% to $1.3 billion. coupons lead the growth. Kantar Media reports3 reported that domestic digital coupon distribution in 2011 increased over 12% versus 2010. Figure 1: Digital coupon distribution growing (source: kantar, 2011 -vs- 2010)Pepperwood Partners© All Rights Reserved January 2013 Page 4
  • 5. Digital Coupon Market Looking at the total coupon  Coupons.com reports that ―3.5 market, including traditional billion coupons (saving newspaper and other coupons as consumers $4.6 billion) were well as digital, the Federal Trade redeemed in 2011, up 6.1 Commission estimates that U.S. percent over 2010.‖5 businesses distribute more than 330 billion coupons per year worth  Digital Coupons account for about $280 billion4, with $4.7 10% of all coupons redeemed, billion of that for grocery coupons with 15% of that being mobile6. alone.  Booz & Co reports that 32% of grocery shoppers use online digital coupons.Pepperwood Partners© All Rights Reserved January 2013 Page 5
  • 6. What is a coupon? The Groceries Manufacturers Association defines a coupon to be:  A form of legal tender (like a check)  Treated as revenue by the retailer  Is taxable revenue Coupon Example, courtesy CVS Pharmacy / Coca-Cola  Is auditable  Affects the manufacturer’s accounts payable  Affects the retailer’s accounts receivablePepperwood Partners© All Rights Reserved January 2013 Page 6
  • 7. Demographics  Over 49 million Americans (16% of population) — now use digital coupons.  Digital coupon users average Over 49 million household income is $105,000 — Americans (16% of 26% higher than the U.S. average. population) — now  36% are degreed college graduates, compared to 28% of print newspaper use digital coupons. coupon users and 26% of the general population.  Nearly one-third of these say they haven’t read or looked into the Sunday newspaper in the last 6 months.8Pepperwood Partners© All Rights Reserved January 2013 Page 7
  • 8. History of Digital Coupons Paralleling the rise of eCommerce and digital media on the web, as well as the decline in newspapers9 around the United States, the digital coupon industry was an early target of Internet entrepreneurs. Digital coupons were part of the early growth of the Internet. Downloadable / printable coupons and websites grew in the 1990’s, though these were plagued by problems. There were no fraud prevention controls in place and couponers could print as many coupons for a single product that they wanted – irritating retailers and manufacturers alike. Many retailers refused to accept printable coupons. The situation created a demand for more secure coupons.Pepperwood Partners© All Rights Reserved January 2013 Page 8
  • 9. History of Digital Coupons An early entrant into the space was coupons.com, founded in 1998. Coupons.com was successful in its efforts to change the negative image of online coupons. In 2001, coupons.com launched its first client-website-based online coupon, and set the stage for other market entrants. Interestingly, the first modern coupon is generally attributed10 to Coca Cola in 1888, 110 years prior to the launch of Coupons.com11. As discussed in the next section, many coupon technology and aggregation sites expanded with the growing market. From mobile to advanced fraud prevention to never before available analytics and the ability to target even regulated verticals like alcohol, tobacco and pharma, more and more new companies took up the challenge.Pepperwood Partners© All Rights Reserved January 2013 Page 9
  • 10. History: Market Entrants Competitors in the digital / online coupon space continue to explore and build their own niche submarkets. Coupons.com is by far the largest, in terms of overall distribution numbers. Others players in the field concentrate on aggregation and distribution, such as RedPlum. Qples.com focuses on expanded data and analytics and mobile and very aggressive fraud prevention. In addition to the core providers of platforms and services for businesses, are literally hundreds of websites devoted to marketing coupons to consumers. So called ―Daily Deal‖ sites, such as Groupon focus on a different market and very different business model12, which is not addressed in this report.Pepperwood Partners© All Rights Reserved January 2013 Page 10
  • 11. History: Market Entrants Figure 2: Notable Online Coupon Market Entrants (source: respective websites)Pepperwood Partners© All Rights Reserved January 2013 Page 11
  • 12. Number of Adult Online Coupon Users Coupons and daily deals accounted for 5% of overall online newspaper digital revenue in 2011. This is up from 0% to 1% in 2010. -- Journalism.orgPepperwood Partners© All Rights Reserved January 2013 Page 12
  • 13. Number of Adult Online Coupon UserseMarketer reports a steady increase in the number of online coupon users,projected to reach over 96 million by 2013. Figure 3: Adult Online Coupon Users (source: eMarketer, 2011)Pepperwood Partners© All Rights Reserved January 2013 Page 13
  • 14. Newspapers & Coupons "Theres no doubt were going out of business right now." – Newspaper executives in 2012 Journalism.org SurveyPepperwood Partners© All Rights Reserved January 2013 Page 14
  • 15. Newspapers & Coupons Newspaper coupon inserts are how most people have historically discovered preprinted coupons. Pre-printed newspaper inserts are still the lion’s share of the market, however, newspaper circulations and ad revenue have taken a dive in recent years. The Los Angeles Times reports13 that preprinted advertising and coupon inserts are one of the few major revenue sources for the newspaper industry, which has experienced 20 consecutive quarters of Illustration: Newspaper coupon advertising revenue declines. That was in inserts (HotCouponWorld ©) Q1 2011, so the number would now be 26 consecutive quarters of decline. A recent survey of newspaper executives by Journalism.org reported executives saying ―There’s no doubt we’re going out of business right now.14‖Pepperwood Partners© All Rights Reserved January 2013 Page 15
  • 16. Newspapers & Coupons Newspaper coupon inserts are how most people have historically discovered As the newspaper industry has struggled with plummeting circulation and ad revenues, hopes have been pinned on the online incarnations of their institutions. Online newspapers have implemented both online coupons as well as daily deals.Pepperwood Partners© All Rights Reserved January 2013 Page 16
  • 17. Newspapers & Coupons Daily deals and coupons accounted for Daily deals 5% of overall online newspaper revenue in and coupons accounted for 201115. While this is a small percentage, the technology to support these offerings is 5% of online evolving rapidly, improving both newspaper revenue by redemptions as well as offering new levels of data and analytics to brands and manufacturers. 2011 15Pepperwood Partners© All Rights Reserved January 2013 Page 17
  • 18. Newspapers & Coupons For many online newspapers, the Online introduction of coupons or daily deal coupons was nonexistent or nearly so, prior to 2011. In that context, going from 0% or 1% in 2010 to 5% in 2011 is coupon significant. redemption The redemption rate of traditional coupons rates have is dropping. In 1999, the redemption rate (and subsequently, how much they can grown from charge coupon issuers) was 1.6%. By 2010, the number had dropped to 0.6%. 5% in 2005 to In contrast, online coupons (coupons.com) 18% in 2010 had a reported redemption rate of 5% in 2005, and 18%16 by 2010.Pepperwood Partners© All Rights Reserved January 2013 Page 18
  • 19. Newspapers & Coupons Newspapers are loosing $7 in printadvertising for every $1 gained in new digital revenue. –Journalism.org SurveyPepperwood Partners© All Rights Reserved January 2013 Page 19
  • 20. Newspapers & CouponsNewspapers areloosing $7 in printadvertising for every$1 gained in newdigital revenue. So,while the total digitaladvertising revenuesrose on average 19% in2011, this did not comeclose to making up forthe rapid decline in printadvertising . Figure 4: Newspaper Advertising Revenue 1950-2012 (Newspaper Association of America)Pepperwood Partners© All Rights Reserved January 2013 Page 20
  • 21. Newspapers & CouponsThe chart that followslooks at the same dataas the one above, butdrills down with focus onthe more recent move ofnewspapers to an onlineformat in the period from2003 to 2012, includingthe web, mobile andtablet. Figure 5: Focus Online: Newspaper Advertising Revenue 2003 to 2012 (source: Newspaper Association of America)Pepperwood Partners© All Rights Reserved January 2013 Page 21
  • 22. Newspapers & Coupons 25 Million Americans use mobile coupon applications each month –Journalism.orgPepperwood Partners© All Rights Reserved January 2013 Page 22
  • 23. Newspapers & Coupons Mobile advertising revenue is also a component in the data, but currently represents only 1% of digital revenue. Newspaper executives believe mobile phones, particularly, could, in the long run, be more important to mobile revenue than tablets. This may be a sign of anxiety over the increase overhead costs and growth potential related to tablet apps . Illustration: Mobile coupon (Mobile Marketing News © )Pepperwood Partners© All Rights Reserved January 2013 Page 23
  • 24. Mobile 79% of smartphone users would like to download money-off coupons to their phones – Netsize, Factbrowser.comPepperwood Partners© All Rights Reserved January 2013 Page 24
  • 25. MobileWhile digital coupons may have started on PCs, like so many other activities,users are moving to mobile. Today, 25 Million Americans use mobile coupon applications each month 36% of smartphone owners have redeemed a mobile coupon. 11% tablet owners have done so Mobile coupons are redeemed 10 times as often as traditional coupons 48% of smartphone users downloaded a coupon from PCs 79% of smartphone users would like to download money-off coupons to their phones Younger Smartphone Moms download coupons and make direct purchases mostly through their phones 57% of Smartphone Moms use coupons every time they shopPepperwood Partners© All Rights Reserved January 2013 Page 25
  • 26. Total CPG Market SizeCPG coupons (consumer-packaged-goods) are the 800-pound gorilla in the 300 Billioncoupon market. Over 300 billion couponsare distributed in the US26. The vast CPG couponsmajority of CPG coupons are still are distributed intraditional printed ―insert‖ or magazinecoupons. the UnitedThe following chart maps the overallgrowth through 2011 in CPG coupon Statesdistribution.Pepperwood Partners© All Rights Reserved January 2013 Page 26
  • 27. Total CPG Market Size Figure 6: CPG Coupons Distributed, 2000-2011 (sources: Kantar Media, Valassis, University of Virginia, NCH Marketing)Pepperwood Partners© All Rights Reserved January 2013 Page 27
  • 28. Total CPG Market Size  Valassis27 reports that $470 billion of CPG coupon value was offered in 2011, a 26% increase over the pre-recession period of 2007.  Consumers redeemed $4.6 billion in savings, an increase of 12.2%, and 58.6% higher than five years ago.  3.5 billion coupons were redeemed, up 6.1% from 2010, and 34.6% since 2007.Pepperwood Partners© All Rights Reserved January 2013 Page 28
  • 29. Total CPG Market Size By 2011 3.5 billion CPG coupons were redeemed, up 6.1% from 2010 and up 34.6% since 2007 – ValassisPepperwood Partners© All Rights Reserved January 2013 Page 29
  • 30. International Market By September 2011, over 9.5 million Europeans used online coupons or voucher sites – up 22% since April 2011. – nchmarketing.comPepperwood Partners© All Rights Reserved January 2013 Page 30
  • 31. International Market The Nielsen Global Online Survey reports that the percentage of use of coupons is28:  North America: 65%  United States: 66%  Asia Pacific: 55%  China: 67%  Hong Kong: 65%Pepperwood Partners© All Rights Reserved January 2013 Page 31
  • 32. International Market Figure 7: Coupon Sites by Global Region (Source: Comscore29)Pepperwood Partners© All Rights Reserved January 2013 Page 32
  • 33. International Market  Online coupon use in Europe is growing quickly, by 162% in 2010  Italy, France, and the UK led, with Italy showing the highest gain at a 15% growth30  By September 2011, over 9.5 million people used online coupon or voucher sites – up 22% since April 201131Pepperwood Partners© All Rights Reserved January 2013 Page 33
  • 34. International Market Figure 8: Europe Coupon Site Growth (Source: Comscore)Pepperwood Partners© All Rights Reserved January 2013 Page 34
  • 35. International Market  India: In June 2011 4.6 million India Internet users used online coupons, reaching 10.4% of the entire online population33, 34.  Latin America: Over 11 million Latin Americans visited a coupon website in April 2012 -- nearly 10% of the total online audience for the region35.Pepperwood Partners© All Rights Reserved January 2013 Page 35
  • 36. International Market Coupon Website Visit Statistics:  Brazil: 6.7m consumers (16%)  Argentina: 1.8m consumers (13.9%)  Chile: 751k consumers (10%)  Mexico: 1.2m consumers (6.6%)Pepperwood Partners© All Rights Reserved January 2013 Page 36
  • 37. International Market Global redemption value of mobile coupons is projected to reach $43+ billion by 2016. – Juniper Research36Pepperwood Partners© All Rights Reserved January 2013 Page 37
  • 38. International Market Figure 9: Projected Global Growth of Mobile Coupons (source: Juniper Research37)Pepperwood Partners© All Rights Reserved January 2013 Page 38
  • 39. International MarketeMarketer reports38 a corresponding rise in the number of adult mobile couponusers, rising from 13.3m in 2010 to 28.7m in 2012 and 35.6m projected for 2013. Figure 10: Estimated number of adult mobile coupon users in the United States (source: eMarketer)39Pepperwood Partners© All Rights Reserved January 2013 Page 39
  • 40. Feature ComparisonAt the time of this writing, the companies discussed are all privately held. Theavailability of information on product features, services, terms and pricing variesfrom company to company. The table that follows looks at 4 companies.Some companies focus on different markets and services, so the availability of aparticular service or feature may or may not be relevant in comparing it to othercompanies. The table lists features that have been discussed on companywebsites, press releases and other sources.Some features may be substantially the same, but are described with differentterminology between companies. If an answer was not found, it is left blank anddoes not imply a yes or a no.Pepperwood Partners© All Rights Reserved January 2013 Page 40
  • 41. Feature Comparison (part 1) Figure 11: PART 1: Feature comparison for 4 digital coupon platform companiesPepperwood Partners© All Rights Reserved January 2013 Page 41
  • 42. Feature Comparison (part 2) Figure 11: PART 2: Feature comparison for 4 digital coupon platform companiesPepperwood Partners© All Rights Reserved January 2013 Page 42
  • 43. Feature Comparison (part 3) Figure 11: PART 3: Feature comparison for 4 digital coupon platform companiesPepperwood Partners© All Rights Reserved January 2013 Page 43
  • 44. Fraud Prevention As with the above table comparing general features, the table that follows lists various fraud prevention features that the example companies list or describe on their websites, press releases or are described elsewhere. The availability of information varies from company to company. Some features may be substantially the same, but are described with different terminology between companies. If an answer was not found, it is left blank and does not imply a yes or a no.Pepperwood Partners© All Rights Reserved January 2013 Page 44
  • 45. Fraud Prevention (part 1) Figure 12: Part 1: Fraud prevention feature comparison of 4 digital coupon platform providersPepperwood Partners© All Rights Reserved January 2013 Page 45
  • 46. Fraud Prevention (part 2) Figure 12: Part 2: Fraud prevention feature comparison of 4 digital coupon platform providersPepperwood Partners© All Rights Reserved January 2013 Page 46
  • 47. Summary & Conclusions While institutional inertia keeps many long-standing industry processes and practices intact, the coupon industry is typical of many areas of the economy that have radically transformed due to the pressure of evolving technology. Not surprising given the 330 billion coupons issued annually in the USA alone40. Traditional media continues to struggle to redefine itself – whether it is print or broadcast or music and entertainment. Print newspaper and magazine circulations plummet while trying to decide whether to cannibalize print content to promote online versions – and how to monetize distribution to multiple platforms such as to PC, tablet or mobile devices.Pepperwood Partners© All Rights Reserved January 2013 Page 47
  • 48. Summary & Conclusions Journalism.org41 reports that by 2012, US newspapers had experienced 26 consecutive quarters of advertising revenue decline. The Newspaper Association of America reports42 that overall circulation has dropped from 55,578,000 in 2001 to 44,421,000 in 2011. Publishers know they are in trouble and are aggressively pursuing digital platforms and technologies – including digital coupons. Publishers and advertisers must evolve business models that make sense with today’s technologies. For example, do pricing models that include long lead times and setup charges that were required for print ads make sense in digital publications? This is very relevant in the coupon market as many digital coupon providers still use the ―print model‖ in their digital services.Pepperwood Partners© All Rights Reserved January 2013 Page 48
  • 49. Summary & Conclusions Digital coupons are a small percentage of total coupon distribution, under 1%, however, they represent over 5% of redeemed coupons . With the up trend of digital and the down trend of print, digital coupons43 are increasingly a tool of choice for brands and manufacturers. Juniper Research projects that the Global redemption rate will reach 8% by 201644. For example, between 2011 and 2012, there was a 15.2% increase in the number of manufacturers distributing digital coupons.45Pepperwood Partners© All Rights Reserved January 2013 Page 49
  • 50. Summary & Conclusions Figure 13: Increase in Manufacturers Distributing Digital Coupons (source: Kantar Media)Pepperwood Partners© All Rights Reserved January 2013 Page 50
  • 51. Summary & Conclusions Whether delivered via PC and printed or on mobile devices, the use of digital coupons is unquestionably on the rise. While traditional print isn’t exactly dead, to paraphrase the saying, traditional print newspapers and magazines have experienced significant declines in circulation and ad revenue. The vast, vast majority of coupons are still delivered using traditional methods, however, brands and retailers are embracing Digital. With ever-improving fraud prevention, rapidly evolving delivery methods, and high consumer demand, Digital Coupons are a bright shining beacon of hope for both publishers and brands.Pepperwood Partners© All Rights Reserved January 2013 Page 51
  • 52. Table of FiguresFigure 1: Digital coupon distribution growing (source: kantar, 2011 -vs- 2010)……………………………………………………………………… 4Figure 2: Notable Online Coupon Market Entrants (source: respective websites) ………………………………………………………………….. 11Figure 3: Adult Online Coupon Users (source: eMarketer, 2011) ……………………………………………………………………….…………………… 13Figure 4: Newspaper Advertising Revenue 1950-2012 (Newspaper Association of America) ………………………………………………….. 20Figure 5: Focus Online: Newspaper Advertising Revenue 2003 to 2012 (source: Newspaper Association of America)…………….. 21Figure 6: CPG Coupons Distributed, 2000-2011 (sources: Kantar Media, Valassis, University of Virginia, NCH Marketing)………. 27Figure 7: Coupon Sites by Global Region (Source: Comscore) …………………………………………………………………………………………………. 32Figure 8: Europe Coupon Site Growth (Source: Comscore) …………………………………………………………………………. ………………………… 34Figure 9: Projected Global Growth of Mobile Coupons (source: Juniper Research) ………………………………………………………………… 38Figure 10: Estimated number of adult mobile coupon users in the United States (source: eMarketer) …………………………………... 39Figure 11: Feature comparison for 4 digital coupon platform companies…………………………………………………………………………..41, 42, 43Figure 12: Fraud prevention feature comparison of 4 digital coupon platform providers…………………………………………………………45, 46Figure 13: Increase in Manufacturers Distributing Digital Coupons (source: Kantar Media) …………………………………………………… 50Pepperwood Partners© All Rights Reserved January 2013 Page 52
  • 53. References1. http://www.plunkettresearch.com/retailing-stores-market-research/industry-trends2. http://www.onlinemarketing-trends.com/2012/02/online-coupons-see-629-growth-in-india.html3. http://www.mediapost.com/publications/article/167071/fsis-challenged-by-digital-coupons.html#axzz2EwylVq8U4. http://www.ftc.gov/bcp/edu/pubs/consumer/invest/inv06.shtm5. http://www.couponsinc.com/corporate/OurCompany/AboutUs.aspx6. http://www.businesswire.com/news/home/20120118006260/en/Research-Markets-Mobiles-Share-Digital-Coupon-Market7. http://www.booz.com/media/uploads/BoozCo_Four-Forces-Shaping-Competition-in-Grocery-Retailing.pdf8. http://www.text-board.com/marketing/research-study-shows-digital-coupon-users-are-more-affluent-and-educated/9. http://en.wikipedia.org/wiki/List_of_defunct_newspapers_of_the_United_States10. http://www.wired.com/magazine/2010/10/pl_protoype_cocacola/11. http://www.couponsinc.com/corporate/OurCompany/AboutUs.aspx12. http://en.wikipedia.org/wiki/Groupon#Business_model13. http://latimesblogs.latimes.com/technology/2011/09/associated-press-la-times-and-39-others-bring-sunday-coupons-to-phones- tablets.html14. http://www.journalism.org/analysis_report/press_release_015. http://www.journalism.org/analysis_report/press_release_016. http://articles.businessinsider.com/2011-10-27/tech/30327471_1_ceo-steven-boal-coupons-com-share-buybacks17. http://www.journalism.org/analysis_report/press_release_018. http://www.journalism.org/analysis_report/press_release_019. http://www.factbrowser.com/facts/8087/20. http://www.factbrowser.com/facts/7521/Pepperwood Partners© All Rights Reserved January 2013 Page 53
  • 54. References21. Mobile Marketer, http://www.factbrowser.com/facts/7225/22. Netsize, http://www.factbrowser.com/facts/4941/23. Netsize, http://www.factbrowser.com/facts/4940/24. Smartphone Moms Insights, http://www.greystripe.com//wp-content/uploads/2011/05/Greystripe-AIR-Moms-0511-4.pdf25. Smartphone Moms Insights, http://www.greystripe.com//wp-content/uploads/2011/05/Greystripe-AIR-Moms-0511-4.pdf26. http://www.ftc.gov/bcp/edu/pubs/consumer/invest/inv06.shtm27. https://www2.nchmarketing.com28. http://www.marketingcharts.com/wp/direct/value-slightly-trumps-price-in-retailer-selection-19656/29. http://www.onlinemarketing-trends.com/2011/03/coupon-sites-in-europe-grow-by-162.html30. http://www.comscore.com/Insights/Press_Releases/2011/2/comScore_Releases_The_2010_Europe_Digital_Year_in_Review31. http://www.comscoredatamine.com/2011/11/in-september-2011-9-5-million-people-used-coupon-sites-in-the-uk/32. http://www.onlinemarketing-trends.com/2011/03/coupon-sites-in-europe-grow-by-162.html33. http://www.comscoredatamine.com/2011/07/snapdeal-com-leads-coupon-category-in-india/34. http://www.comscore.com/Insights/Press_Releases/2011/7/1_in_10_Internet_Users_in_India_Accessed_Coupon_Sites_in_June35. http://www.bizreport.com/2011/06/latin-americans-hitting-coupondeal-sites-hard.html#36. http://www.retailcustomerexperience.com/article/186491/Juniper-Research-predicts-43B-mobile-coupon-market-by-201637. http://www.retailcustomerexperience.com/article/186491/Juniper-Research-predicts-43B-mobile-coupon-market-by-201638. http://www.statista.com/statistics/201372/mobile-coupon-users-in-the-united-states/39. http://www.statista.com/statistics/201372/mobile-coupon-users-in-the-united-states/40. http://www.ftc.gov/bcp/edu/pubs/consumer/invest/inv06.shtmPepperwood Partners© All Rights Reserved January 2013 Page 54
  • 55. References41. Mhttp://www.journalism.org/analysis_report/press_release_042. http://www.naa.org/Trends-and-Numbers/Circulation/Newspaper-Circulation-Volume.aspx43. http://www.cpgmatters.com/Coupons1112.html44. http://www.juniperresearch.com/viewpressrelease.php?pr=28045. http://kantarmediana.com/marx/press/kantar-media-reports-digital-coupon-events-leading-websites-increased-305-percent-first-nPepperwood Partners© All Rights Reserved January 2013 Page 55
  • 56. About the Authors Jay Johnson is CTO of Qples.com, a next- generation digital coupon platform with industry leading security and analytics. Mr. Johnson founded Thunderduck Social Hatchery in 2000 as a web development and web marketing company. Thunderduck was rebranded as Qples – ―Coupons People Share‖ and expanded operations to include both the USA and India. Contact Jay at jay@qples.com, and www.linkedin.com/in/jayjohnsonqples.Pepperwood Partners© All Rights Reserved January 2013 Page 56
  • 57. About the Authors Patrick Seaman is Chief Technology Advisor to Pepperwood Partners and COO of the social publishing platform company WhichBox Media. Seaman is the former COO of the video eCommerce company Cinsay, and former Director of Technology at Broadcast.com. Patrick serves on the Advisory Board of Kraftwurx Inc, and Qples, Inc. and on the UT Dallas School of Natural Sciences & Mathematics Advisory Council, and is an IEEE member. Contact Patrick at patrick@pepperwoodpartners.com, patrick@patrickseaman.com and www.linkedin.com/in/patrickseaman/.Pepperwood Partners© All Rights Reserved January 2013 Page 57
  • 58. About Pepperwood Partners Pepperwood Partners is a boutique investment banking advisory firm headquartered in Dallas, Texas. Pepperwood provides a suite of investment banking advisory services to businesses in the Two Lincoln Centre technology, media, telecom, 5420 LBJ Freeway, Suite 535 nanotechnology, energy and Dallas, Texas 75240 USA +1 214.442.6056 alternative asset sectors. With a info@pepperwoodpartners.com strong focus on institutional relationships in the Russian, Learn more at: European, and CIS regions, www.PepperwoodPartners.com Pepperwood works with businesses to achieve capitalization and growth objectives.Pepperwood Partners© All Rights Reserved January 2013 Page 58