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Social Platform Design


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What is a social platform? What are its characteristics and how can we design such a platform? Based on the TeamPark-theory. See

What is a social platform? What are its characteristics and how can we design such a platform? Based on the TeamPark-theory. See

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  • 1. Social platform design
    By Patrick Savalle, Innovation-specialist at Sogeti
    More information:
  • 2. Mass-collaboration
  • 3. A new way of collaboration has emergedit is called ‘Social’ and it ‘works’
  • 4. Socialin tags, an ‘extensive’ definition
    Web 2.0
    Crowd sourcing
    Wisdom of the crowd
    User generated content
  • 5. Socialas implemented by NatureNature is the ultimate architect,biological life is the ultimate technology
  • 6. StigmergyNature’s way of setting up mass-collaboration
    Part of the new science of ‘complex self-organizing systems’.
    Structure of stigmergy:
    • A platform
    • 7. Signals (the state of the platform)
    • 8. Agents or actors leave of change signals
    • 9. Predictable reactions on these signals
    Examples of stigmergy:
    • Ants and social insects
    • 10. Road / traffic
    • 11. All over nature and organisms
    • 12.
  • Social The intensive definition(in the context of human collaboration)
    Social is collaboration based on stigmergy or ‘platform-communication’ that enables mass-collaboration between people that don’t need to communicate or synchronize directly and can be anywhere on earth. Social complements the machine-model (bureaucratic) of collaboration.
  • 13. Social behavior
    • ‘Crowd-effects’
    • 14. Flocking
    • 15. Social ‘reflexes’
    • 16. Mathew's-effect or cumulative advantage
    • 17. Conformity
    • 18. Collective intelligence
  • Social design, a new discipline
    Visual design – the look and feel of the device or platform
    Interaction design – the way users interact with the device or platform
    Social design – the way the device or platform lets users interact with each other, controlling social effects that result from this interaction
    Based on social science, the psychology of crowds. Related to PR / propaganda, crowd-control sciences.
  • 19. The optimal crowd by design
    Crowds influence their members. By means of peer-pressure, flocking-behavior, conformity, etc.
    The optimal crowd is
    The social designer needs
    to avoid
    • Informational cascades
    • 23. Conformity
    • 24. Inbreeding
  • The social platformBy definition of TeamPark®
  • 25. Function of the social platform
    Social is not based on direct communication, planning, fixed workflows or central command…
    … it is based on trails and signals left in the environment, the collaboration platform
    Activity-streams, persistent conversations and bookmarks, explicit social structures, collaborative documents. Things co-workers can stumble upon, triggering collaboration. Self-organizing mass collaboration. Totally decoupled and ‘unorganized’.
    The platform facilitates mass-collaboration
  • 26. Form of the social platform
    Most known in its software-form.
    … social platforms can be physical as well as virtual, ants use a physical platform, Facebook a virtual
    Hybrid-forms are also possible (desirable). Mobile-technology for instance can be used to combine physical with virtual (online) elements.
  • 27. What is a social platform?
  • 28. What makes a platform social?
    Evaluate using the ‘S.O.C.I.A.L.’ acronym
  • 29. Stimulating
    A social platform has the right mix of interaction stimuli
    Presence – who is online? Where are my friends?
    Identity – look who I am, rich profiles, my content
    Reputation / karma – my value to the community based on ratings
    Relations – my social network
    Conversation – what are people talking about
    Activities – what is going on right now
    Groups – free forming, self-organizing groups
    Sharing – common content, information, knowledge
  • 30. Organic
    A social platform allows its communities to form their own structures, to self-organize
    Free grouping – people can form, join and leave groups themselves, easily
    Organic groups – the system automatically forms groups based on the social graph
    Free tagging – people can tag all content, building a folksonomy
    Automated SNA – allow people to travel en utilize their social networks easily
  • 31. Collaborative
    A social platform has a sensible mix of stigmergic and social collaboration & communication tools
    Social network – making true flows of communication explicit, helping in finding expertise and people
    Social bookmarking – brute force collecting, weighing and filtering of information
    Blogs – for broadcast communication used for opinion-building and knowledge-sharing
    Forums – for discussion and persistent conversations
    Wiki – Stigmergic knowlegde base
    Wall-to-wall, activity-streams, whiteboards, etc.
  • 32. Intelligent
    A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd, suppressing ‘noise’, identifying ‘quality’
    Good reputation system – being able to recognize topic expertise and experts
    Weighed aggregation – showing only the best quality on the front-/aggregation-pages
    Passive and active collaborative filtering – to identify quality
    Voting/ rating – user reputation building and content filtering (quality indication)
  • 33. Adapted
    “Your” social platform is adapted to your crowd (employees or customers), processes and tools
  • 34. Linked
    A social platform should offer its users to connect to their external social networks and content
    External networks – LinkedIn, Facebook, MSN, etc.
    External content – Blogger, Flickr, Youtube, slideshare, mindmeister, etc.
    External activity – Twitter, Yammer, etc.
    News aggregation – RSS, etc.
  • 35. The social organization(extra)
  • 36. The the current ‘industrial’ modelLimiting communication and formality
    The industrial model is based on direct, synchronous communication and standardized workflows. The organization adopted a fixed structure and way of working.
    > Synchronous communication <
    > Standardized workflows and work dispatch <
    > Standardized functionprofiles <
    > ‘machine-bureaucracy’ <
  • 37. Social in synergy with functionalSome tasks are best performed ‘the old way’, some best the social way
  • 38. ‘Intelligent Design’Adapt social initiatives to workforce, processes and technology for quick-start