The Intelligent Organizationand how to build it with TeamPark®A short introductionBy I&I, Innovation-experts at Sogeti More information: InnovatieenInspiratie@sogeti.nl

A changing society, customer and employee force organizations to adapt5 REASONS for ‘TeamPark’

1Free and unrestricted collaboration proves difficultThe communication mis//matchFormalandsynchronousoutbound -> informalanda.syn.chro.nousinbound←Teams and organizations often work like a machine: internally synchronized and formalized. This creates a mismatch with customers and other teams and organizations that have there own synchronization and rhythm

The new world of won’t workAny place, but any time?People who are bound by workflows and direct communication cannot collaborate ‘anytime’, because they need to be synchronized2

Limitations to classic business-optimizationWhere to find more effectiveness?3Remaining Underperforming and misplaced processes cannot be optimized without consequences> We reached the limits of the current model <

Talented people in untalented organizationsHidden talentFormal, standardized structures, processes and functions can never draw on all available collective and individual talent-> people can do more then their functions allow, organisations can do more then their procedures allow4

Peak-oil, peak-coal, peak-uranium, peak-everythingTransition to sustainabilityThe future must be green and sustainable, organizations must be able to react on big changes, flexibility andadaptivity are not properties of our current organization models5

The legacy of Henry Ford: intensive knowledge farmingKnowledge processing factoriesWhat is the problem? Can inabilities this fundamental and profound be solved? Modern organizations are like factories,based on an industrial model. And that’s limiting when working with information because information-processing doesn’t require physical presence

The problems with the ‘industrial’ modelLimiting communication and proceduresThe industrial model is based on direct, synchronous communication and standardized workflows. The organization adopted a fixed structure and way of working. > Synchronous communication <> Standardized workflows and work dispatch <> Standardized functionprofiles<> ‘machine-bureaucracy’ <

Social collaboration and communicationFundamentals of TeamPark®

A new way of collaboration has emergedit is called ‘social’ and it ‘works’

Can we use it (social) to improve our current (functional) organization?

What is social?Social is based on stigmergy or ‘platform-communication’and enables mass-collaboration between people that don’t need to communicate, meet or synchronize and can be anywhere on earth. Social complements the machine-model of collaboration.Nature has been using stigmergic collaborationsince the beginning

Social in synergy with functionalSome tasks are best performed ‘the old way’, some best the social way

The elevator pitchSocial is a new type of communication and collaborationbased on ‘stigmergic’ principles (think: ants, flocking, organism)Collaboration based on signals in a platforminstead of direct communication and centralized controlSocial complements the existing formal or bureaucratic organization, a different side of the same coinSocial gives (large) companies much more flexibility, by self-organization, self-optimization and mass-collaborationSocial gives an organization new means for process-optimization, it is the next step in process-optimizationSocial gives teams and formal units the ability to collaborate with their environmentlike customers, other teams, other companies and crowdsSocial gives companies means to activate and use special talents and structures, which by definition fall outside the formal function-profiles and process-descriptionsSocial makes explicit more efficient pathways to information, people, expertise, knowledge

Social is a new type of communication and collaboration

Collaboration based on signals in a platform

Social complements the existing formal or bureaucratic organization, a different side of the same coin

Social gives (large) companies much more flexibility, by self-organization, self-optimization and mass-collaboration

Social gives an organization new means for process-optimization, it is the next step in process-optimization

Social gives teams and formal units the ability to collaborate with their environmentlike customers, other teams, other companies and crowds

Social gives companies means to activate and use special talents and structures, which by definition fall outside the formal function-profiles and process-descriptions

Social makes explicit more efficient pathways to information, people, expertise, knowledge

The social platformBy definition of TeamPark®

Function of the social platformSocial is not based on direct communication, planning, fixed workflows or central command…… it is based on trails and signals left in the environment, the collaboration platformActivity-streams, persistent conversations and bookmarks, explicit social structures, collaborative documents. Things co-workers can stumble upon, triggering collaboration. Self-organizing mass collaboration. Totally decoupled and ‘unorganized’.The platform facilitates social processes

What is a social platform?

What makes a platform social?Evaluate using the ‘S.O.C.I.A.L.’ acronym

SocialnessA social platform has the right mix of interaction stimuliPresence – who is online? Where are my friends?Identity – look who I am, rich profiles, my contentReputation / karma – my value to the community based on ratingsRelations – my social networkConversation – what are people talking aboutActivities – what is going on right nowGroups – free forming, self-organizing groupsSharing – common content, information, knowledge

OrganicnessA social platform allows its communities to form their own structures, to self-organizeFree grouping – people can form, join and leave groups themselves, easilyOrganic groups – the system automatically forms groups based on the social graphFree tagging – people can tag all content, building a folksonomyAutomated SNA – allow people to travel en utilize their social networks easily

CollaborativeA social platform has a sensible mix of stigmergic and social collaboration & communication toolsSocial network – making true flows of communication explicit, helping in finding expertise and peopleSocial bookmarking – brute force collecting, weighing and filtering of informationBlogs – for broadcast communication used for opinion-building and knowledge-sharingForums – for discussion and persistent conversationsWiki – Stigmergic knowlegde baseWall-to-wall, activity-streams, whiteboards, etc.

IntelligentA social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd, suppressing ‘noise’, identifying ‘quality’Good reputation system – being able to recognize topic expertise and experts Weighed aggregation – showing only the best quality on the front-/aggregation-pagesPassive and active collaborative filtering – to identify quality Voting/ rating – user reputation building and content filtering (quality indication)

Adapted“Your” social platform is adapted to your crowd (employees or customers), processes and tools

LinkednessA social platform should offer its users to connect to their external social networks and contentExternal networks – LinkedIn, Facebook, MSN, etc.External content – Blogger, Flickr, Youtube, slideshare, mindmeister, etc.External activity – Twitter, Yammer, etc.News aggregation – RSS, etc.

Growing a living social sideUsing TeamPark®

TeamPark®is the trajectory to grow your organizationaliving social sideawarenessstrategyimplementationaliveA pattern consisting of 4 different phases, which can be incremented or iterated

Platform design-strategyHow to design an adapted social environment?Evolution - supply a corporate wide, rich social environment and let the crowd select useful components and concepts, embracing and cultivating the succesful ones, eliminating the othersIntelligent design – systematically identify the most fertile soil for social seeding and design a platform that suits people, processes and tools

‘Intelligent Design’Adapt social initiatives to workforce, processes and technology for quick-start

Phase 1: create awarenessawarenessstrategyimplementationalive

Phase 2: determine strategyawarenessstrategyimplementationalive

Phase 3: implement platformawarenessstrategyimplementationalive

Phase 4: bring to lifeawarenessstrategyimplementationalive