Build the socially integrated organization with the TeamPark-method

The Intelligent Organizationand how to build it with TeamPark®
A short introduction
By I&I, Innovation-experts at
Sogeti
More information: http://teampark.org

A changing society, customer and employee force organizations to adapt5 REASONS for ‘TeamPark’

1
Free and unrestricted collaboration proves difficultThe communication mis//match
Formalandsynchronousoutbound ->
informalanda.syn.chro.nousinbound ←
Teams and organizations often work like a machine: internally synchronized and formalized. This creates a mismatch with customers and other teams and organizations that have there own synchronization and rhythm

The new world of won’t workAny place, but any time?
People who are bound by workflows and direct communication cannot collaborate ‘anytime’, because they need to be synchronized
2

Limitations to classic business process improvementWhere to find more effectiveness?
3
Remaining Underperforming and misplaced processes cannot be optimized without consequences
> We reached the limits of the current model <

Talented people in untalented organizationsHidden talent
Formal, standardized structures, processes and functions can never draw on all available collective and individual talent
-> people can do more then their functions allow, organisations can do more then their procedures allow
4

Peak-oil, peak-coal, peak-uranium, peak-everythingTransition to sustainability
The future must be green and sustainable, organizations must be able to react on big changes,
flexibility andadaptivity are not properties of our current organization models
5

The legacy of Taylor and Ford: intensive knowledge farmingKnowledge processing factories
What is the problem? Can inabilities this fundamental and profound be solved?
Modern organizations are like factories,based on an industrial model (Taylorism). And that’s limiting when working with information because information-processing doesn’t require physical presence

The problems with the ‘industrial’ modelLimiting communication and procedures
The industrial model is based on direct, synchronous communication and standardized workflows. The organization adopted a fixed structure and way of working. Based on the views of Taylor (scientific management) .
> Centralized control <
> Synchronous communication <
> Standardized workflows and work dispatch <
> Standardized function profiles <
> ‘machine-bureaucracy’ <

Social collaboration and communicationFundamentals of TeamPark®

A new way of collaboration has emergedit is called ‘social’ and it ‘works’

Stigmergy drives socialNature’s way of setting up mass-collaboration
Part of the new science of ‘complex self-organizing systems’.
Structure of stigmergy:
A platform
Signals (the state of the platform)
Agents or actors leave of change signals
Predictable reactions on these signals
Examples of stigmergy:
Ants and social insects
Road / traffic
All over nature and organisms
…

What is social?
Social is based on stigmergy or ‘platform-communication’ and enables mass-collaboration between people that don’t need to communicate, meet or synchronize and can be anywhere on earth. Social complements the machine-model of collaboration.
Nature has been using stigmergic collaboration since the beginning

Can we use it (social) to improve our current (functional) organization?

Social in synergy with functionalSome tasks are best performed ‘the old way’, some best the social way

Every social is not born equalDifferent kinds of social exist

Platform design-strategyHow to design an adapted social environment?
Evolution - supply a corporate wide, rich social environment and let the crowd select useful components and concepts, embracing and cultivating the succesful ones, eliminating the others
Intelligent design – systematically identify the most fertile soil for social seeding and design a platform that suits people, processes and tools

‘Intelligent Design’Adapt social initiatives to workforce, processes and technology for quick-start

The social platformBy definition of TeamPark®

Function of the social platform
Social is not based on direct communication, planning, fixed workflows or central command…
… it is based on trails and signals left in the environment, the collaboration platform
Activity-streams, persistent conversations and bookmarks, explicit social structures, collaborative documents. Things co-workers can stumble upon, triggering collaboration. Self-organizing mass collaboration. Totally decoupled and ‘unorganized’.
The platform facilitates social processes

What is a social platform?

What makes a platform social?
Use our ‘S.O.C.I.A.L.’ acronym

Stimulating
A social platform has the right mix of interaction stimuli
Presence – who is online? Where are my friends?
Identity – look who I am, rich profiles, my content
Reputation / karma – my value to the community based on ratings
Relations – my social network
Conversation – what are people talking about
Activities – what is going on right now
Groups – free forming, self-organizing groups
Sharing – common content, information, knowledge

Organic
A social platform allows its communities to form their own structures, to self-organize
Free grouping – people can form, join and leave groups themselves, easily
Organic groups – the system automatically forms groups based on the social graph
Free tagging – people can tag all content, building a folksonomy
Automated SNA – allow people to travel en utilize their social networks easily

Collaborative
A social platform has a sensible mix of stigmergic and social collaboration & communication tools
Social network – making true flows of communication explicit, helping in finding expertise and people
Social bookmarking – brute force collecting, weighing and filtering of information
Blogs – for broadcast communication used for opinion-building and knowledge-sharing
Forums – for discussion and persistent conversations
Wiki – Stigmergic knowlegde base
Wall-to-wall, activity-streams, whiteboards, etc.

Intelligent
A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd, suppressing ‘noise’, identifying ‘quality’
Good reputation system – being able to recognize topic expertise and experts
Weighed aggregation – showing only the best quality on the front-/aggregation-pages
Passive and active collaborative filtering – to identify quality
Voting/ rating – user reputation building and content filtering (quality indication)

Adapted
“Your” social platform is adapted to your crowd (employees or customers), processes and tools

Linked
A social platform should offer its users to connect to their external social networks and content
External networks – LinkedIn, Facebook, MSN, etc.
External content – Blogger, Flickr, Youtube, slideshare, mindmeister, etc.
External activity – Twitter, Yammer, etc.
News aggregation – RSS, etc.

Growing a living social sideTeamPark-Method

TeamPark®is the trajectory to grow your organizationaliving social side
awareness
strategy
implementation
alive
A pattern consisting of 4 different phases, which can be incremented or iterated

Phase 1: create awareness
awareness
strategy
implementation
alive

Phase 2: determine strategy
awareness
strategy
implementation
alive

Phase 3: implement platform
awareness
strategy
implementation
alive

Phase 4: bring to life
awareness
strategy
implementation
alive

Build the socially integrated organization with the TeamPark-method

by patricksavalle on Nov 06, 2009

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Build the socially integrated organization with the TeamPark-method — Presentation Transcript

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