Spectrum 2012 Conference: Facebook: Beyond the Basics
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Spectrum 2012 Conference: Facebook: Beyond the Basics

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Spectrum 2012 Conference: Facebook: Beyond the Basics Spectrum 2012 Conference: Facebook: Beyond the Basics Presentation Transcript

  • Facebook Beyond the Basics Patrick PowersDirector of Digital Marketing and Communications Webster University
  • Introduction Director of Digital Marketing and Communications Adjunct Faculty Blogger Speaker @patrickjpowers
  • Where Are You?  1 2 3 4 5  
  • Goals and Objectives•  Revisit the basics.•  Understand recent changes.•  Generate better content.•  Demonstrate success.•  Discuss.
  • The Basics•  Complete the Information tab.•  Integrate Facebook with the web.•  Be present, authentic, honest, genuine, transparent, blah, blah, blah…
  • New Open Graph•  Apps no longer need continual permission to post content.•  Updates sent to ticker; held back from news feed unless “important.”•  Verbs go beyond “like.”
  • EdgeRank∑edge e = uewede
  • ue = affinity we = weightde = time decay
  • Affinity  
  • Weight  
  • Time  Decay  
  • How You Post Matters 80%
  • People won’t see it just because you posted it.
  • Post Better Stuff•  Heighten the user experience.•  Increase conversions.•  Provide clear call to action.•  Strengthen identity.•  Provide measurable ROI.
  • Social networks are not created equal. ≠ ≠
  • Customize the Content
  • Geo-targeting Posts
  • Geo-targeting Posts
  • What Works for You?•  Photo: 0.37%•  Video: 0.31%•  Status update: 0.27%•  Link: 0.15%
  • Data Knows What Works
  • Know Your Audience
  • Measure FacebookBeyond Facebook
  • Remember the Links
  • Google URL Builder
  • Custom Tab Performance
  • Review•  Keep pace with the changes.•  Generate better content to drive engagement.•  Know what works for you.•  Track all that’s important.
  • Thank You•  patrickpowers59@gmail.com•  www.patrickpowers.net•  facebook.com/patrickpowers•  314-540-0356•  @patrickjpowers