Social Media: Personal and Professional
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Social Media: Personal and Professional

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Keynote presentation from CASE ASAP 2014.

Keynote presentation from CASE ASAP 2014.

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Social Media: Personal and Professional Presentation Transcript

  • 1. m Social Media Personal and Professional Development
  • 2. m
  • 3. m
  • 4. m Loud. Messy. Directionless.
  • 5. m 56%of adults don’t actively think about the consequences of their online activities.
  • 6. m 14%of adults say they have experienced negative consequences due to online activities by others.
  • 7. m 46%of 14-17 year olds regret something they posted online.
  • 8. m We need to care.
  • 9. m We all cast shadows.
  • 10. m
  • 11. m Meet Leah.
  • 12. m IMAGE: IMGUR, PASTLIGHTSPEED
  • 13. m We all leave footprints.
  • 14. m Meet Chris.
  • 15. m
  • 16. m
  • 17. m
  • 18. m You have a choice to make.
  • 19. m
  • 20. m
  • 21. m
  • 22. m We don’t get to decide our personal or professional brand.
  • 23. m … but we can influence it.
  • 24. m Be proactive.
  • 25. m Start here
  • 26. m
  • 27. m What do I want?
  • 28. m Engage alumni Create, sustain, improve brand image Increase awareness, advocacy, rankings Engage current students Build internal community 0 20 40 60 80 100 49 56 61 77 84
  • 29. m Select and optimize.
  • 30. m Network Uses Ideas Facebook Personal Chose profile picture and timeline wisely. Watch privacy. Twitter Networking Engage and listen and share from other networks. LinkedIn Professional Presence Establish thought leadership. Google+ Search Own the conversation. Pinterest Find What You Love Use repins as a public vision of who you are. Instagram Visual Capture and present your visual world. Vine 6 Seconds Showcase your fun side.
  • 31. m Facebook Twitter LinkedIn YouTube Instagram Flickr Blogs Pinterest Google+ Institutional site that aggregates SNS* Social communities from vendors* Vimeo Community created inhouse* Tumblr Vine Geosocial service WhatsApp 0 20 40 60 80 100 1 6 9 9 10 16 17 19 26 26 34 37 42 68 76 82 95
  • 32. m Facebook Twitter YouTube LinkedIn Instagram 0 20 40 60 80 100 2 17 22 32 81 14 36 22 58 90 Most successful for overall goals Most successful for fundraising
  • 33. m
  • 34. m
  • 35. mfacebook.com/friends/organize
  • 36. m 14X 15X
  • 37. m 13X 42%
  • 38. m 13XBody Level One Body Level Two Body Level Three Body Level Four Body Level Five
  • 39. m Get involved.
  • 40. m
  • 41. m
  • 42. m
  • 43. m
  • 44. m Build credibility. Expand your network. Target communication.
  • 45. m
  • 46. m #caseasap14 #casesmc #fundchat #ypnpChat #sachathat
  • 47. m
  • 48. m Lead.
  • 49. m “Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters. The alternative is to be a junk dealer.” ! Seth Godin
  • 50. m Ask Yourself What makes me compelling? What makes me unique? What makes me great?
  • 51. m Tell that story.
  • 52. m Emotion. Social proof. Practical value.
  • 53. m
  • 54. m Thank you.
  • 55. m Questions?