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PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
PBRL 3150: Everything Else
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PBRL 3150: Everything Else

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  • 1. Everything ElsePBRL 3150 Social Media for Strategic PR Feb. 21, 2012
  • 2. Keeping Tabs on Change • This list will change. • This list will be outdated tomorrow. • Innovation is an investment. It takes research, time and understanding.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 3. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 4. Delicious • Social bookmarking web service. • Founded in 2003 by Joshua Schachter. • Bought by Yahoo! in 2008; sold in 2011; relaunched in Setember 2011.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 5. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 6. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 7. Digg • Social news website. • Users can vote stories up or down. • About 4.3 million monthly U/S/ unique visitors.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 8. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 9. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 10. Flickr • Photo (and video) sharing site. • 51M members; 80M unique users. • Photo descriptions and tags all become searchable.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 11. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 12. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 13. Flipboard • Social magazine application. • Designed to look as if the web was designed from scratch. • Consume social content in a magazine-like format.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 14. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 15. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 16. Foodspotting • Food reviews and recommendations. • 2 million downloads. • Collected 1M photos in two years. • Provides local deals and specials.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 17. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 18. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 19. Formspring • Social Q&A site. • Questions can be asked or answered anonymously. • 24M users; 3.5M daily visitors. • Top 10 Most innovative social site.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 20. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 21. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 22. Foursquare • Location-based social networking. • “Check-in” at locations and earn badges, unlock deals. • 10M users; 3M check-ins per day.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 23. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 24. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 25. Google+ • 90M members; 400M by Dec. 2012. • Hangouts, sparks, circles, etc. • Segment audience messages. • Direct connect with Google search.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 26. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 27. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 28. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 29. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 30. Groupon • Deal-of-the-day social buying. • Launched in Nov. 2008 in Chicago. • 35M users in 300 markets around the world. • $312M in revenue.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 31. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 32. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 33. Instagram • Photo sharing application. • Launched October 2010. • 10M users; 150M photos (Sept 2011) • 2011 Apple “App of the Year”Everything ElsePBRL 3150 Social Media for Strategic PR
  • 34. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 35. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 36. LinkedIn • Business-related social network. • 135M users in 200 countries. • De facto tool of professional networking. • Polling and statistics now available.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 37. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 38. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 39. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 40. Pinterest • Pinboard-style photo sharing site. • Connecting people through “things.” • 11.7M unique users. • 97% of Facebook likes are female.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 41. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 42. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 43. Posterous • Simple blogging platform. • Opened in March 2008; designed for mobile blogging. • Dedicated URL shortener; preferred platform for „lifestreaming.‟Everything ElsePBRL 3150 Social Media for Strategic PR
  • 44. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 45. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 46. Quora • Q-and-A social site. • Opened to public in June 2010. • Aggregates questions and answers to topics and allows users to edit.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 47. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 48. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 49. Reddit • Social news site; founded 2005. • The “front page” of the Internet. • Users vote content up or down.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 50. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 51. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 52. SCVNGR • Social location-based gaming platform. • Consumer and enterprise levels. • 1M users; 1,000 companies.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 53. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 54. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 55. Spotify • Music-sharing social site. • Tied to Facebook open graph. • Music can be shared, borrowed, or purchased.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 56. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 57. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 58. Tumblr • Microblogging, social network site. • 45M blogs; 13.4M unique visitors. • 50% < 25 years old. • 85% retention rate. • Hosts President Obama‟sblog.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 59. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 60. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 61. Turntable.fm • Music-sharing social site. • Users create “rooms” where other users come to listen to music. • Requires Facebook or Twitter acct. • Launched Jan. 2011.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 62. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 63. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 64. UStream • Life-casting, live video streaming. • Established March 2007. • 2M users; 1.5M hours of live streamed content each month.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 65. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 66. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 67. Vimeo • Video sharing site. • 8M registered users; 65M unique monthly visitors. • High definition platform. • Limited to personal, or artistic video.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 68. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 69. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 70. Wordpress • Free, open source blogging. • Most popular CMS on Internet. • 65M downloads.Everything ElsePBRL 3150 Social Media for Strategic PR
  • 71. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 72. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 73. Yelp • Social networking, user review • Founded October 2004 • 54M unique monthly users • Does not censor reviews but does remove suspicious reviewsEverything ElsePBRL 3150 Social Media for Strategic PR
  • 74. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 75. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 76. YouTube • Video sharing website • Founded Feb. 14, 2005 • Sold to Google in 2006 for $1.65B • 4B videos streamed per day • 2nd largest search engineEverything ElsePBRL 3150 Social Media for Strategic PR
  • 77. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 78. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 79. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 80. Zynga • Social network game developer • 200M monthly active users • Generates 12% of FB revenue • Farmville, Cityville, Words with Friends, Mafia WarsEverything ElsePBRL 3150 Social Media for Strategic PR
  • 81. Everything ElsePBRL 3150 Social Media for Strategic PR
  • 82. DiscussionEverything ElsePBRL 3150 Social Media for Strategic PR

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