GETTING YOUR BUSINESS STARTED ONGETTING YOUR BUSINESS STARTED ON
Patrick PowersPatrick Powers
@patrickjpowers@patrickjpowe...
What is social media?
Social media is simply a
conversation happening online.
So what is Twitter?
Twitter is a website.
Twitter is public e-mail.
Twitter is a blog on speed.
Twitter is the first draft of history.
Twitter is more than tweeters.
910 million
people visit Twitter.com
every month.
145 million
have Twitter accounts.
Twitter is not only for youngsters.
The average age of all
social network users is
37 years old.
The average age of all
Facebook users is
38 years old.
The average age of all
Twitter users is
39 years old.
Post-Dispatch daily circulation:
213,472
Active Twitter accounts in STL:
220,364
So how do I get started?
Develop a strategy.
What goals do you hope to
achieve using Twitter?
What are your measurements for
success?
Follow examples of businesses
doing it right.
Customer service
Product Promotion and Sales
Crisis Management
Event Promotion
Issue Advocacy
Twitter do’s and don’ts.
Don’t make it all about you.
Don’t phone it in.
Don’t ignore the obvious.
Do be yourself.
Do share your passion.
Do have fun.
Questions?
Patrick Powers
twitter.com/patrickjpowers
www.patrickpowers.net
Getting Your Business Started on Twitter
Getting Your Business Started on Twitter
Getting Your Business Started on Twitter
Getting Your Business Started on Twitter
Getting Your Business Started on Twitter
Getting Your Business Started on Twitter
Getting Your Business Started on Twitter
Getting Your Business Started on Twitter
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Getting Your Business Started on Twitter

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Getting Your Business Started on Twitter

  1. 1. GETTING YOUR BUSINESS STARTED ONGETTING YOUR BUSINESS STARTED ON Patrick PowersPatrick Powers @patrickjpowers@patrickjpowers
  2. 2. What is social media?
  3. 3. Social media is simply a conversation happening online.
  4. 4. So what is Twitter?
  5. 5. Twitter is a website.
  6. 6. Twitter is public e-mail.
  7. 7. Twitter is a blog on speed.
  8. 8. Twitter is the first draft of history.
  9. 9. Twitter is more than tweeters.
  10. 10. 910 million people visit Twitter.com every month. 145 million have Twitter accounts.
  11. 11. Twitter is not only for youngsters.
  12. 12. The average age of all social network users is 37 years old.
  13. 13. The average age of all Facebook users is 38 years old.
  14. 14. The average age of all Twitter users is 39 years old.
  15. 15. Post-Dispatch daily circulation: 213,472 Active Twitter accounts in STL: 220,364
  16. 16. So how do I get started?
  17. 17. Develop a strategy.
  18. 18. What goals do you hope to achieve using Twitter? What are your measurements for success?
  19. 19. Follow examples of businesses doing it right.
  20. 20. Customer service
  21. 21. Product Promotion and Sales
  22. 22. Crisis Management
  23. 23. Event Promotion
  24. 24. Issue Advocacy
  25. 25. Twitter do’s and don’ts.
  26. 26. Don’t make it all about you.
  27. 27. Don’t phone it in.
  28. 28. Don’t ignore the obvious.
  29. 29. Do be yourself.
  30. 30. Do share your passion.
  31. 31. Do have fun.
  32. 32. Questions? Patrick Powers twitter.com/patrickjpowers www.patrickpowers.net

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