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Getting Your Business Started on Twitter

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Getting Your Business Started on Twitter Getting Your Business Started on Twitter Presentation Transcript

  • GETTING YOUR BUSINESS STARTED ON Patrick Powers @patrickjpowers
  • What is social media?
  • Social media is simply a conversation happening online.
  • So what is Twitter?
  • Twitter is a website.
  • Twitter is public e-mail.
  • Twitter is a blog on speed.
  • Twitter is the first draft of history.
  • Twitter is more than tweeters.
  • 910 million people visit Twitter.com every month. 145 million have Twitter accounts.
  • Twitter is not only for youngsters.
  • The average age of all social network users is 37 years old.
  • The average age of all Facebook users is 38 years old.
  • The average age of all Twitter users is 39 years old.
  • Post-Dispatch daily circulation: 213,472 Active Twitter accounts in STL: 220,364
  • So how do I get started?
  • Develop a strategy.
  • What goals do you hope to achieve using Twitter? What are your measurements for success?
  • Follow examples of businesses doing it right.
  • Customer service
  • Product Promotion and Sales
  • Crisis Management
  • Event Promotion
  • Issue Advocacy
  • Twitter do’s and don’ts.
  • Don’t make it all about you.
  • Don’t phone it in.
  • Don’t ignore the obvious.
  • Do be yourself.
  • Do share your passion.
  • Do have fun.
  • Questions? Patrick Powers twitter.com/patrickjpowers www.patrickpowers.net