CASESMC: Are You There? Social Media and Its Influence on SEO
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  • Just make sure it is good content.
  • Reduces time it takes Googlebot to find your content from 2 hours to 2 seconds.
  • Spiders will find them; Posts coming from these linked accounts will help you rank for specific keywords showing up frequently in posts
  • Just make sure it is good content.
  • Just make sure it is good content.
  • Just make sure it is good content.
  • Just make sure it is good content.
  • Just make sure it is good content.
  • Just make sure it is good content.
  • Just make sure it is good content.
  • Just make sure it is good content.
  • Just make sure it is good content.
  • Just make sure it is good content.
  • Reduces time it takes Googlebot to find your content from 2 hours to 2 seconds.
  • Reduces time it takes Googlebot to find your content from 2 hours to 2 seconds.
  • Reduces time it takes Googlebot to find your content from 2 hours to 2 seconds.
  • Reduces time it takes Googlebot to find your content from 2 hours to 2 seconds.

CASESMC: Are You There? Social Media and Its Influence on SEO CASESMC: Are You There? Social Media and Its Influence on SEO Presentation Transcript

  • 1Are You There?Are You There?Social Media and Its Impact on SEOSocial Media and Its Impact on SEOPatrick Powers | mStoner
  • COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 2Connect on Twitter@patrickjpowers#casesmc
  • Our Mission• Review how search engineswork.• Acknowledge SEO inhighered.• Understand how social mediaimpacts search results.• Learn 20 tactics forimprovement.COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 3
  • TerminologyCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 4
  • Understanding SEOCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 5
  • Understanding SEOCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 6http://www.mbta.com/schedules_and_maps/subway/
  • Understanding SEOAre you an authority?Are you relevant?COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 7
  • Authority FactorsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 8http://www.flickr.com/photos/yandle/4337747398 | http://flic.kr/p/5PdB3C | http://www.flickr.com/photos/ccacnorthlib/4131837946/Links Time .EDU
  • Relevant ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 9http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization1. URL2. Page Title3. Headline4. Copy5. Images6. Description
  • Relevant IRLCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 10
  • seo-browser.comCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 11
  • SEO Ranking SignalsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 12http://searchenginewatch.com/article/2065492/The-Role-of-On-Page-SEO-Content-Relevance-Not-Rankings
  • COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 13So why do we care inhigher education?
  • Search vs. Social MediaCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 142012 E-Expectations Report
  • Opportunity ExistsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 15
  • COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 16What role does socialmedia play in this?
  • COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 17Google Ain’t Playing• Number offollows/shares• Authority of thepeople sharing• Speed (acceleration ordeceleration) of sharinghttp://www.searchenginejournal.com/ways-social-media-impacts-seo/48671/
  • Yes, We Look at SocialCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 18“We do look at the social authority of a user.We look at how many people you follow,how many follow you, and this can add alittle weight to a listing in regular searchresults.”“Yes, we do use [tweeted links and RTs] asa signal. It is used as a signal in our organicand news rankings. We also use it toenhance our news universal by markinghow many people shared an article.”
  • SEO Ranking SignalsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 19http://www.searchmetrics.com/en/press-releases/ranking-factors/
  • COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 20What Can We Do?http://www.flickr.com/photos/juhansonin/5144239690/
  • Create Awesome ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 21http://www.flickr.com/photos/aidan_jones/3117146807/
  • Link to Social AccountsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 22
  • Make Sharing EasyCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 23
  • Define Objects andImagesCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 24<meta property="og:image" content="path-to/mylogo.png" />TitleDescription
  • Conduct KeywordResearchCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 25
  • Complete Your ProfileCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 26
  • Brand Your PostsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 27• Help Google.• Don’t lose you.• Associate yourbrand with your posts.• You become the authority onyou.
  • Claim Your PlaceCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 28
  • Name Your PlaceCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 29
  • Get On Board withGoogle+COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 30
  • Give Credit to the AuthorsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 31“Within search results, information tied toverified online profiles will be rankedhigher than content without suchverification, which will result in mostusers naturally clicking on the top(verified) results. The true cost ofremaining anonymous, then, might beirrelevance.”- Former Google CEO Eric Schmidt“Within search results, information tied toverified online profiles will be rankedhigher than content without suchverification, which will result in mostusers naturally clicking on the top(verified) results. The true cost ofremaining anonymous, then, might beirrelevance.”- Former Google CEO Eric Schmidthttp://blogs.wsj.com/corporate-intelligence/2013/02/01/the-future-according-to-eric-7-points/
  • Geotag ImagesCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 32
  • Leverage YouTubeCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 33Optimize files names.Close-caption all videos.http://mallorywood.wordpress.com/2011/01/24/10-youtube-tricks-you-need-to-know/
  • Tweet. Tweet. Tweet.COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 34Helpscontent getindexedfaster; Cutsindex time by50%.http://www.mediabistro.com/alltwitter/google-index-content_b36020
  • Identify Social InfluencersCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 35
  • Chase the NumbersCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 36http://www.flickr.com/photos/teosaurio/3392883329/
  • Create Awesome ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 37http://www.flickr.com/photos/aidan_jones/3117146807/
  • Questions?COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 38Thank You.