10 Social Media Tips for a University Setting

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10 Social Media Tips for a University Setting

  1. 1. 10 SOCIAL MEDIA TIPS<br />for a university setting<br />Patrick Powers | Webster University<br />
  2. 2. ALWAYS HAVE A PLAN<br />Why are we doing this?<br />What are we trying to accomplish?<br />Who is our audience?<br />
  3. 3. SEND ‘EM HOME<br />The website is the one and only place on the Internet where we maintain total control.<br />
  4. 4. RESPECT PRIVACY<br />Not everyone wants you to see their embarrassing party pics … they also don’t want to see yours.<br />
  5. 5. A PICTURE IS WORTH 1,000 WORDS<br />Photos in Facebook generate 10 times the amount of traffic as a post limited by only text.<br />
  6. 6. DON’T SWEAT THE SMALL STUFF<br />The bar for quality on a social network site is low. There’s no need to hire Annie Leibovitz for photos.<br />
  7. 7. POST REGULARLY<br />How often do you check your own Facebook account looking for something new?<br />
  8. 8. ANSWER EVERYONE<br />Participation in an community is the only way to grow. No one asks a question hoping it goes unanswered.<br />
  9. 9. LET IT BE<br />Social networks have an unbelievable ability to self correct; censoring for the good is always a bad idea<br />
  10. 10. EVERYTHING CAN BE MEASURED<br />Facebook fans, Twitter click rates, total pageviews, user demographics, traffic patterns<br />
  11. 11. HAVE FUN<br />Social networks are nothing more than people communicating online. People are drawn to fun.<br />
  12. 12. QUESTIONS<br />Patrick Powers<br />314-968-7002 <br />patrickpowers59@webster.edu<br />

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