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Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
Communia Luxembourg   Sharing Europeana Metadata   3 Goals 3 Questions 2 Options
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Communia Luxembourg Sharing Europeana Metadata 3 Goals 3 Questions 2 Options

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Communia 7th workshop Luxembourg …

Communia 7th workshop Luxembourg
Sharing Europeana Metadata
Europeana Connect
National Library of Luxembourg
Patrick Peiffer

Published in: Business
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    • 1. Europeana Metadata licensing: Three goals, three questions and two options <ul><li>Communia 7th Workshop – 01.02.2010 </li></ul><ul><li>[email_address] </li></ul>
    • 2. Europeana Connect <ul><li>One of the deliverables of Work Package 4 </li></ul><ul><ul><li>Europeana Licensing Framework </li></ul></ul><ul><li>Focus of presentation </li></ul><ul><ul><li>Agreements between Europeana and its Partners </li></ul></ul>
    • 3. Europeana Agreements are ONLY about metadata <ul><li>Metadata which can be under </li></ul><ul><ul><li>Copyright, public domain, PSI rules, database rights, ... </li></ul></ul><ul><li>This is a legal problem and will be solved by lawyers </li></ul><ul><li>If single metadata elements are commercially valuable or otherwise too valuable, partners are free to withhold them </li></ul><ul><li>Agreements do NOT cover digital / digitised objects </li></ul><ul><li>Digital objects stay at partner’s websites and remain entirely under partners’s re-use condition </li></ul>
    • 4. Europeana Agreements object metadata <ul><li>Very general rights information about the digital objects is asked, to enable filtering of search results on Europeana </li></ul><ul><li>Digital objects can be </li></ul><ul><ul><li>digital public domain, </li></ul></ul><ul><ul><li>accessible for free </li></ul></ul><ul><ul><li>accessible suject to payment </li></ul></ul><ul><ul><li>... </li></ul></ul><ul><li>Optional previews, if partner has cleared rights </li></ul><ul><li>Optional fulltext, for better search results </li></ul>
    • 5. Three goals for Metadata licensing 2
    • 6. Goal 1: Create Europeana metadata <ul><li>Across domains </li></ul><ul><ul><li>Museums, Libraries, Archives, a/v Archive </li></ul></ul><ul><li>Across Nations </li></ul><ul><ul><li>Multilingual </li></ul></ul><ul><li>Semantically enriched </li></ul><ul><ul><li>Vocabularies, Thesauri, Authority files </li></ul></ul><ul><li>Encourage participation of end-users </li></ul><ul><ul><li>Enrich and contribute </li></ul></ul>2
    • 7. Goal 2: Discovery of partner’s digital objects <ul><li>End-users follow links to the digital object, to the partner website </li></ul><ul><li>Traffic is generated towards partner’s websites </li></ul><ul><li>Allowing re-use is a must to discover through other channels e.g. facebook, wikipedia, ... </li></ul>2
    • 8. Goal 3: Sharing back Europeana metadata <ul><li>All of Europeana metadata is shared back to everyone </li></ul><ul><ul><li>Including translations, semantic enrichment and user contributions </li></ul></ul><ul><li>Accessible through machine interfaces </li></ul><ul><ul><li>APIs to query metadata </li></ul></ul><ul><ul><li>Data dumps to copy metadata, </li></ul></ul><ul><ul><li>Linked data to create “web of data” </li></ul></ul><ul><li>Have simple rules to avoid exclusive capture of value </li></ul><ul><ul><li>Participation breaks down </li></ul></ul><ul><ul><li>Same rules for everyone </li></ul></ul>2
    • 9. Three goals recap <ul><li>Collect metadata, enrich it, encourage end-user participation </li></ul><ul><li>Goal 1: Make it easy to contribute and re-use </li></ul><ul><li>Drive discovery and create traffic to partner’s sites </li></ul><ul><li>Goal 2: Non-Europeana discovery channels crucial </li></ul><ul><li>Share back enriched metadata to partners and everyone </li></ul><ul><li>Goal 3: Avoid exclusive capture </li></ul>2
    • 10. Goals are not about copyright <ul><li>Goals are social and cultural, not legal </li></ul><ul><li>Starting with copyright will not help achieving goals </li></ul><ul><li>Keep in mind we are not talking about works, only metadata </li></ul><ul><li>Three questions are about social norms: </li></ul><ul><li>How to interact with partners, with the public (no commercial intent) and possible commercial use? </li></ul>2
    • 11. <ul><li>“ There is nothing so useless as doing efficiently that which should not be done at all.” Peter Drucker </li></ul>2
    • 12. Three questions <ul><li>Allow commercial use for Europeana? </li></ul><ul><li>Allow commercial use for everyone else? </li></ul><ul><li>Which is the simplest sharing mechanism that works, socially and legally, including use with no commercial intent? </li></ul>2
    • 13. First question is easiest <ul><li>Boils down to a financing question of Europeana services </li></ul><ul><ul><li>Exclusive sublicensing (selling) of metadata should be excluded </li></ul></ul><ul><ul><li>Metadata is available for free already </li></ul></ul><ul><ul><li>Affiliate programs most likely source of income </li></ul></ul><ul><ul><ul><li>Buy this object at a bookshop, museumshop, etc. </li></ul></ul></ul><ul><ul><li>Unlikely to generate huge revenues </li></ul></ul><ul><ul><li>Should be limited to help finance Europeana </li></ul></ul><ul><ul><li>Very relevant for long term sustainability (See Wikipedia) </li></ul></ul><ul><li>Let’s set it aside for the moment </li></ul>2
    • 14. Second question: Commercial use for everyone <ul><li>Metadata available for free for everyone anyway </li></ul><ul><li>Substantial value (e.g. better metadata) has to be added to be able to exploit commercially </li></ul><ul><li>“ Make it easy to contribute to and re-use metadata” is the first goal, these contributions may be from commercial players </li></ul><ul><li>“ Non-Europeana discovery channels” is the second goal, many of these channels are probably commercial (Facebook etc) </li></ul><ul><li>“ Avoid exclusive capture”, the third goal, seems to be the crucial element then to answer this second question </li></ul>2
    • 15. Third question: Working sharing models? <ul><li>Contributions and re-use of metadata are also desired for non-commercial purposes </li></ul><ul><li>This is the Wikipedia, citizen-based value creation </li></ul><ul><li>The third goal “Avoiding exclusive capture” is crucial to have citizens sustainibly contribute their time and effort to Europeana metadata (see Wikipedia) </li></ul>2
    • 16. Reframing second and third question <ul><li>All goals are reached if there is a simple model for </li></ul><ul><ul><li>re-use for commercial and non-commercial intent </li></ul></ul><ul><ul><li>avoiding exclusive capture </li></ul></ul><ul><ul><li>requiring sharing back to everyone </li></ul></ul><ul><li>Reframed: </li></ul><ul><li>How to handle commercial and non-commercial use for everyone while ensuring the sharing back of better metadata to everyone? </li></ul>2
    • 17. Two options <ul><li>Allow commercial use upfront, but require the sharing back of better Metadata (share-alike) </li></ul><ul><ul><li>No transaction costs, permission already given to everyone </li></ul></ul><ul><ul><li>Level playing field, </li></ul></ul><ul><li>Bearing in mind that sharing back is also required if better metadata is produced without commercial intent </li></ul>2
    • 18. Two options <ul><li>Allow commercial use upfront, but require the sharing back of better Metadata (share-alike) </li></ul><ul><ul><li>No transaction costs, permission already given to everyone </li></ul></ul><ul><ul><li>Level playing field, </li></ul></ul><ul><li>Allow commercial use only after permission has been asked and granted via separate contract </li></ul><ul><ul><li>Substantial transaction costs, need to ask a lot of partners </li></ul></ul><ul><ul><li>Substantial technical costs, rights management for metadata </li></ul></ul><ul><ul><li>Danger of exclusive deals, because exclusivity is worth more </li></ul></ul><ul><ul><li>Citizens who contributed may not like this </li></ul></ul>2
    • 19. <ul><li>“ There is nothing so useless as doing efficiently that which should not be done at all.” Peter Drucker </li></ul>2
    • 20. Proposal for metadata: Allow commercial use, Require “Share alike” <ul><li>Use the “Share-alike” option </li></ul><ul><ul><li>A Creative Commons licence element </li></ul></ul><ul><li>Allows commercial use </li></ul><ul><li>If no transformations, same conditions apply </li></ul><ul><li>Allows transformations only if they are shared back under same conditions (no exclusivity, no new rights) </li></ul><ul><li>Same conditions apply to everyone, even those who do not intend commercial use </li></ul><ul><li>It already works in Wikipedia and Wikimedia Commons, who excel at creating better metadata </li></ul>2
    • 21. Danger: Europeana metadata stuck with non-commercial use only <ul><li>Technological dead-end </li></ul><ul><ul><li>New ways of making available require new permissions </li></ul></ul><ul><ul><li>Example: Documentary films which cannot be re-released on DVD </li></ul></ul><ul><ul><li>Linked data already uses links only, no copies needed </li></ul></ul><ul><li>Bad for long-term sustainability </li></ul><ul><ul><li>It will become increasingly impossible to find those who can give commercial rights </li></ul></ul><ul><ul><li>Orphan metadata problem </li></ul></ul><ul><ul><li>Complexity and costs for aggregators and Europeana </li></ul></ul>2
    • 22. <ul><li>Thanks for your interest and attention! </li></ul><ul><li>[email_address] </li></ul>19

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