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Uqam  March 2009
 

Uqam March 2009

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Changes in news distribution and the opportunities and challenges that lay ahead .

Changes in news distribution and the opportunities and challenges that lay ahead .

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Uqam  March 2009 Uqam March 2009 Presentation Transcript

  • Patrick Lauzon – EVP QMI / SUN Media / Canoe.ca [email_address] http://www.linkedin.com/in/patricklauzon http://twitter.com/patricklauzon http://delicious.com/patricklauzon
  • Agenda :
    • QMI /SUN Media / Canoe.ca
    • Changes in Media landscape
    • Key Trends
      • Content & UGC
      • Mobile
      • New Platforms
  • 1 QMI/SUN Media Interactive/Canoe.ca facts & structure
      • Sun Media ( 300 newspapers )
        • Develop tools & infrastructure so publishers can operate their newspaper sites
        • Develop and operate verticals (Jobboom, Autonet, ClassifiedExtra, Micasa/HomesExtra) & help publishers increase their online distribution;
        • Sell National ads & help better monetize local web sites ;
        • Help train sales, editors, etc… on online tools & best practices .
      • TVA ( TVA network + 7 specialty channels )
        • Develop tools & infrastructure for TVA sites and TV shows sites
      • TVA Publications ( 40 magazines )
        • Develop and operate magazine Web sites
      • Archambault + Shopping TVA + SuperClub Videotron
        • Development of e-commerce common platform
      • MediaPages
        • Assist in development of Internet component (Canoe411)
      • Videotron
        • Develop and operate some of Videotron’s web initiatives
    QMI / SUN Media / Canoe.ca :
  • Portals traffic 2008 vs 2007 : Source: comScore MediaMetrix April 2007 and April 2008 – NOTE: 2007 INCLUDED ROGERS NUMBERS
  • 2 Media Changes & Opportunities
  • What’s Changed
  • 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
  • Fast Food Media Media Shift Source: Blackfriars Marketing http://www.blackfriarsinc.com/blog/2007/03/advertising-shift-away-from-tv-radio More media sources competing & less time !
  • THE VALUE EQUATION IS CHANGING Content = Attention Content, tools, services = Attention, participation, interaction, content http://www.flickr.com/photos/wespionage/
  • 3 Key Changes & Trends :
    • Content & UGC
    • Mobile
    • New Platforms
  • 1 Content & UGC
  • Make it as easy as possible for your fans to find it and spread the word If the web is a mass of conversations, then get talked about Create content and services that are worth passing on CREATE CONTENT THAT IS REMARKABLE http://www.flickr.com/photos/oldflints/
  • New distribution & eco-system :
  • 2 Mobile
  • Mobile : Beetagg Mobile Tagging Google Latitude
  • Mobile Applications : Loopt on iphone Urban Spoon on iphone
  • Digital Newspaper on a Kindle from Amazon
  • 3 New platforms
  • New Platforms : With the introduction of LED, screens are becoming thinner and crisper. The devices are also more powerful. Specialists in fact predict that by 2049, a $100 computer will exceed the computational capabilities of the entire human species today. This will drive the emergence of ‘ Super portable devices’ and ‘paper thin screens’. Samsung video vending machine
  • New Platforms : Microsoft Surface 3 D screens