1<br />Using Twitter in the Embedded Marketplace<br />Presenters<br />Karen Bartleson<br />@karenbartleson<br />Sr. Direct...
2<br />What is Twitter?<br />A communication channel<br />Public instant message<br />Real-Time Sharing<br />Short email<b...
3<br />Some Quick Stats<br />50 million users<br />10 billion+ tweets (popacular.com/gigatweet/) at a rate of 50 million+ ...
4<br />Who’s talking about Embedded on Twitter?<br />Use hashtags like #esc_events to see what people are saying<br />Use ...
5<br />Why Give a Tweet?<br />How are engineers using Twitter?<br />Meet People<br />Share Interest<br />Help/Support<br /...
6<br />Geek Out<br />Embedded Specific<br />Tweeting Machines – Billy Bass Fish, The Tweeting Popcorn Maker<br />
7<br />From a Corporate Perspective<br /><ul><li>Centralized vs Decentralized
How to “listen”
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ESC Silicon Valley: Using Twitter in the Embedded Marketplace

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Using Twitter in the Embedded Marketplace

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  • Karen comments, Lori Kate: Share Interest, Help/Support, Get Ahead, Jennifer
  • Karen comments, Lori Kate, Jennifer
  • ESC Silicon Valley: Using Twitter in the Embedded Marketplace

    1. 1. 1<br />Using Twitter in the Embedded Marketplace<br />Presenters<br />Karen Bartleson<br />@karenbartleson<br />Sr. Director Community Marketing, Synopsys<br />Jennifer Howard-Brown<br />@jennhb<br />Sr. Product MarCom Manager, Embedded Design, National Instruments<br />Tonia Ries<br />@tonia_ries<br />Founder, TWTRCON and CEO, Modern Media<br />Lori Kate Smith<br />@lorikate<br />@ARMcommunity<br />Partnership Marketing Manager, ARM<br />Patrick Hopper<br />@patrick Hopper<br />Vice President, Social Media Guru, OpenSystems Media<br />Jim St. Leger<br />@intel_jim<br />Marketing Manager at Intel<br />Follow this conversation on twitter @esc_events<br />
    2. 2. 2<br />What is Twitter?<br />A communication channel<br />Public instant message<br />Real-Time Sharing<br />Short email<br />Microblog<br />Fast, fun way to connect with family, friends, colleagues<br />Say something in 140 characters or fewer<br />Why 140 characters?<br />Called a “tweet”<br />Can be public or private – directly to someone alone<br />People follow your updates; you follow theirs. Non reciprocal conversations and relationships<br />Twitter runs on browsers/application/mobile/SMS. Designed with the mobile user in mind.<br />Cool part about Twitter is there are so many 3rd party tools designed to enhance your Twitter experience.<br />
    3. 3. 3<br />Some Quick Stats<br />50 million users<br />10 billion+ tweets (popacular.com/gigatweet/) at a rate of 50 million+ per day (Twitter)<br />73.5 million unique visitors to Twitter.com in January (ComScore)<br />Mobile access to Twitter up 347% in last year (ComScore)<br />79% of Twitter followers are more likely to recommend brands since becoming a follower of those brands, and 67% are more likely to buy the brands they follow (Forrester)<br />The top 5 languages on Twitter are English, Japanese, Portuguese, Malay and Spanish (Semiocast)<br />
    4. 4. 4<br />Who’s talking about Embedded on Twitter?<br />Use hashtags like #esc_events to see what people are saying<br />Use http://search.twitter.com<br />
    5. 5. 5<br />Why Give a Tweet?<br />How are engineers using Twitter?<br />Meet People<br />Share Interest<br />Help/Support<br />Get Ahead (New Technology)<br />Get Heard (Expert)<br />Get Connected (Jobs)<br />Get Famous (Thought Leadership)<br />
    6. 6. 6<br />Geek Out<br />Embedded Specific<br />Tweeting Machines – Billy Bass Fish, The Tweeting Popcorn Maker<br />
    7. 7. 7<br />From a Corporate Perspective<br /><ul><li>Centralized vs Decentralized
    8. 8. How to “listen”
    9. 9. How to engage
    10. 10. Tradeshows
    11. 11. News Feed
    12. 12. Some examples of corporate social media policies</li></li></ul><li>8<br />Thank you<br />From<br />Karen Bartleson<br />@karenbartleson<br />Sr. Director Community Marketing, Synopsys<br />Jennifer Howard-Brown<br />@jennhb<br />Sr. Product MarCom Manager, Embedded Design, National Instruments<br />Tonia Ries<br />@tonia_ries<br />Founder, TWTRCON and CEO, Modern Media<br />Lori Kate Smith<br />@lorikate<br />Partnership Marketing Manager, ARM<br />Patrick Hopper<br />@patrickhopper<br />Vice President, Social Media Guru, OpenSystems Media<br />Jim St. Leger<br />@intel_jim<br />Marketing Manager at Intel<br />Follow this conversation on twitter #esc_events<br />

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