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ESC Silicon Valley: Using Twitter in the Embedded Marketplace
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ESC Silicon Valley: Using Twitter in the Embedded Marketplace

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Using Twitter in the Embedded Marketplace

Using Twitter in the Embedded Marketplace

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  • Karen comments, Lori Kate: Share Interest, Help/Support, Get Ahead, Jennifer
  • Karen comments, Lori Kate, Jennifer
  • Transcript

    • 1. 1
      Using Twitter in the Embedded Marketplace
      Presenters
      Karen Bartleson
      @karenbartleson
      Sr. Director Community Marketing, Synopsys
      Jennifer Howard-Brown
      @jennhb
      Sr. Product MarCom Manager, Embedded Design, National Instruments
      Tonia Ries
      @tonia_ries
      Founder, TWTRCON and CEO, Modern Media
      Lori Kate Smith
      @lorikate
      @ARMcommunity
      Partnership Marketing Manager, ARM
      Patrick Hopper
      @patrick Hopper
      Vice President, Social Media Guru, OpenSystems Media
      Jim St. Leger
      @intel_jim
      Marketing Manager at Intel
      Follow this conversation on twitter @esc_events
    • 2. 2
      What is Twitter?
      A communication channel
      Public instant message
      Real-Time Sharing
      Short email
      Microblog
      Fast, fun way to connect with family, friends, colleagues
      Say something in 140 characters or fewer
      Why 140 characters?
      Called a “tweet”
      Can be public or private – directly to someone alone
      People follow your updates; you follow theirs. Non reciprocal conversations and relationships
      Twitter runs on browsers/application/mobile/SMS. Designed with the mobile user in mind.
      Cool part about Twitter is there are so many 3rd party tools designed to enhance your Twitter experience.
    • 3. 3
      Some Quick Stats
      50 million users
      10 billion+ tweets (popacular.com/gigatweet/) at a rate of 50 million+ per day (Twitter)
      73.5 million unique visitors to Twitter.com in January (ComScore)
      Mobile access to Twitter up 347% in last year (ComScore)
      79% of Twitter followers are more likely to recommend brands since becoming a follower of those brands, and 67% are more likely to buy the brands they follow (Forrester)
      The top 5 languages on Twitter are English, Japanese, Portuguese, Malay and Spanish (Semiocast)
    • 4. 4
      Who’s talking about Embedded on Twitter?
      Use hashtags like #esc_events to see what people are saying
      Use http://search.twitter.com
    • 5. 5
      Why Give a Tweet?
      How are engineers using Twitter?
      Meet People
      Share Interest
      Help/Support
      Get Ahead (New Technology)
      Get Heard (Expert)
      Get Connected (Jobs)
      Get Famous (Thought Leadership)
    • 6. 6
      Geek Out
      Embedded Specific
      Tweeting Machines – Billy Bass Fish, The Tweeting Popcorn Maker
    • 7. 7
      From a Corporate Perspective
      • Centralized vs Decentralized
      • 8. How to “listen”
      • 9. How to engage
      • 10. Tradeshows
      • 11. News Feed
      • 12. Some examples of corporate social media policies
    • 8
      Thank you
      From
      Karen Bartleson
      @karenbartleson
      Sr. Director Community Marketing, Synopsys
      Jennifer Howard-Brown
      @jennhb
      Sr. Product MarCom Manager, Embedded Design, National Instruments
      Tonia Ries
      @tonia_ries
      Founder, TWTRCON and CEO, Modern Media
      Lori Kate Smith
      @lorikate
      Partnership Marketing Manager, ARM
      Patrick Hopper
      @patrickhopper
      Vice President, Social Media Guru, OpenSystems Media
      Jim St. Leger
      @intel_jim
      Marketing Manager at Intel
      Follow this conversation on twitter #esc_events

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