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ESC Silicon Valley: Using Twitter in the Embedded Marketplace
 

ESC Silicon Valley: Using Twitter in the Embedded Marketplace

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Using Twitter in the Embedded Marketplace

Using Twitter in the Embedded Marketplace

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  • Karen comments, Lori Kate: Share Interest, Help/Support, Get Ahead, Jennifer
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ESC Silicon Valley: Using Twitter in the Embedded Marketplace ESC Silicon Valley: Using Twitter in the Embedded Marketplace Presentation Transcript

  • 1
    Using Twitter in the Embedded Marketplace
    Presenters
    Karen Bartleson
    @karenbartleson
    Sr. Director Community Marketing, Synopsys
    Jennifer Howard-Brown
    @jennhb
    Sr. Product MarCom Manager, Embedded Design, National Instruments
    Tonia Ries
    @tonia_ries
    Founder, TWTRCON and CEO, Modern Media
    Lori Kate Smith
    @lorikate
    @ARMcommunity
    Partnership Marketing Manager, ARM
    Patrick Hopper
    @patrick Hopper
    Vice President, Social Media Guru, OpenSystems Media
    Jim St. Leger
    @intel_jim
    Marketing Manager at Intel
    Follow this conversation on twitter @esc_events
  • 2
    What is Twitter?
    A communication channel
    Public instant message
    Real-Time Sharing
    Short email
    Microblog
    Fast, fun way to connect with family, friends, colleagues
    Say something in 140 characters or fewer
    Why 140 characters?
    Called a “tweet”
    Can be public or private – directly to someone alone
    People follow your updates; you follow theirs. Non reciprocal conversations and relationships
    Twitter runs on browsers/application/mobile/SMS. Designed with the mobile user in mind.
    Cool part about Twitter is there are so many 3rd party tools designed to enhance your Twitter experience.
  • 3
    Some Quick Stats
    50 million users
    10 billion+ tweets (popacular.com/gigatweet/) at a rate of 50 million+ per day (Twitter)
    73.5 million unique visitors to Twitter.com in January (ComScore)
    Mobile access to Twitter up 347% in last year (ComScore)
    79% of Twitter followers are more likely to recommend brands since becoming a follower of those brands, and 67% are more likely to buy the brands they follow (Forrester)
    The top 5 languages on Twitter are English, Japanese, Portuguese, Malay and Spanish (Semiocast)
  • 4
    Who’s talking about Embedded on Twitter?
    Use hashtags like #esc_events to see what people are saying
    Use http://search.twitter.com
  • 5
    Why Give a Tweet?
    How are engineers using Twitter?
    Meet People
    Share Interest
    Help/Support
    Get Ahead (New Technology)
    Get Heard (Expert)
    Get Connected (Jobs)
    Get Famous (Thought Leadership)
  • 6
    Geek Out
    Embedded Specific
    Tweeting Machines – Billy Bass Fish, The Tweeting Popcorn Maker
  • 7
    From a Corporate Perspective
    • Centralized vs Decentralized
    • How to “listen”
    • How to engage
    • Tradeshows
    • News Feed
    • Some examples of corporate social media policies
  • 8
    Thank you
    From
    Karen Bartleson
    @karenbartleson
    Sr. Director Community Marketing, Synopsys
    Jennifer Howard-Brown
    @jennhb
    Sr. Product MarCom Manager, Embedded Design, National Instruments
    Tonia Ries
    @tonia_ries
    Founder, TWTRCON and CEO, Modern Media
    Lori Kate Smith
    @lorikate
    Partnership Marketing Manager, ARM
    Patrick Hopper
    @patrickhopper
    Vice President, Social Media Guru, OpenSystems Media
    Jim St. Leger
    @intel_jim
    Marketing Manager at Intel
    Follow this conversation on twitter #esc_events