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SMS voor ondernemers

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Peter Verniers over SMS voor ondernemers op de mBa-sessie van dinsdag 27 april 2010

Peter Verniers over SMS voor ondernemers op de mBa-sessie van dinsdag 27 april 2010

Published in: Education

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Transcript

  • 1.
  • 2. “The mobile devicewillbe the remotecontrol of the future ...”
    myNovation Business Academy 20/04/2010
  • 3. What are the realsuccessstoriesof sms in marketing?
    • The ringtones& SMS & Win applicationstheycreatedrevenue
    • 4. SMS2Screen scroller/overlayapplications (MTV ) and SMS votings(BigBrother, Idols, X-Factor)
    • 5. Alertingmessages, notificationmessages (SpijbelSMS, Yourcar is serviced and readyetc,..)
    All otherapplications as Java-applications, games etc. wereneversuccesfull, due to thousands of different types of deviceswitheach different screen resolutions
    The future is mobile internet!
  • 6. Nice to know
    SMS: short message service
    • 4,2 billion active users in 2009, or 74% of all mobile subscribers are using it
    • 7. Created in Finland in 1980, but first message sent over Vodafone gsm network in UK in 1992 from PC to a handset
    • 8. All first installations of SMS gateways were for network notifications sent to mobile phones, usually to inform of voice mail messages
    • 9. Normally 160 characters long/short … messagescanbeconcatenated
  • Nice to know
    • The Nokia tune youhearuponreception of a SMS is the Morse code for the letters SMS (3 short beeps, 2 long and 3 short beeps)
    • 10. SMS today: 4,1 trillion SMS sent in 2008.
    • 11. SMS has an average global price of US$ 0,11 while costing providers almost nothing (interconnect fee ± € 0,04)
  • Nice to know
    • Standard SMS messages:known as the P2P messages and free (bulk) messages, usually sent as alerts/notificationsfromapplication to handset (everyonecan sent these)
    • 12. Premium SMS messages: messages at a higherrate, offering mobile billingby SMS
    • 13. SMS MO: mobile originated
    • 14. SMS MT: mobile terminated
  • Nice to know
  • Nice to know
  • 20. Nice to know
  • 21. Nice to know
  • 22. Nice to know
  • 23. The Power of SMS
    • A lot of television shows use SMS, in order to createaninteractive feedback with the customer, sohecanvoteforhisfavorite. Actionswithlarge impact and high participationrate.
    • 24. SMS is used a lot in disco’s, when the sound is to heavy to speak to eachother, sopeople sent SMS to communicate.
    • 25. SMS is muchappreciatedbypeoplewith hearing problems.
    • 26. The youth has developpedhisownlanquage..smileys
  • :-)smily(-:also smiling :)smiling without a nose
    :' ) happy and crying :-( ) smiling with mouth open
    8-) smiling with glasses [:-)smiling with walkman
    :-)8 smiling with bow tie {:-) smiling with hair
    d:-) smiling with cap C|:-) smiling with top hat
    (:-)smiling with helmet :-)=smiling with a beard
    &:-)smiling with curls #:-)smiling with a fur hat
  • 27. Do’s and don’ts
    • SMS is meant for quick messaging ... tell it short ... to the point. ... the 160 characters are indeed a challenge.
    • 28. Is your service using SMS ?... promote it! Cross Selling, put it on every document of
    your organisation… don’t think that just having a website will boost your SMS
    traffic.
    • Privacy restrictions … don’t burn your database of numbers ... end users get irritated after receiving more than 2 messages/month.
  • Do’s and don’ts
    • What is “privacy” to consumers? We use the same words to mean at least 3 different things:
    • 29. I don’t want you to know about me.
    • 30. it’s ok for you to know about me, but don’t tell anyone else.
    • 31. don’t bother me at all.
    • 32. and separately, I want my data secured .
    • 33. SMS is a fusion between “speak” and “write”.We write what we say ... but beware who you are sending the message to!
    • 34. Ifyoupromoteyour SMS action TEST IT and verify the printedversion of youraction!
  • 35. A demo of an POS application
    • To register: sent the keywordMYNOto 8012
    • 36. A free confirmation message willbe sent to confirmyourregistration and a way to unsubscribe in the future.
    • 37. When the promotion willbecomeactive, a SMS withcouponningwillbe sent in order to retrieveyour product as a member of anexclusive club.
  • Whyintegrate SMS in communication?
    • SMS is an extreme personnalisedway of communication and very easy to setupformasscommunication. (alsotwoways)
    • 38. SMS is very direct and willalwaysberead.
    • 39. SMS reducesyourcosts of traditional forms of (printed) direct marketing.
    • 40. sending a letter … postagefees of € 0,59 per letter.
    • 41. sending a SMS costsyou max. € 0,10 .
    It’s faster and cheaper and youcandetermineonyourownwhen the end user must receiveit!
  • 42. Whyintegrate SMS in communication?
    • SMS givesalways a fast respons, peoplereactinstantaneously, soyougetveryfast feedback regarding the success ratio of the action.
    • 43. SMS canbereceivedeverywhere, noneed to login on a computer!
    • 44. SMS has a viral effect, messages are easilyforwardedbetweenpeople.
    • 45. Cross Selling : state your website orother promo in the textmessage (ifyou have the space).
  • 160 characters ...
    a limitation ...
    ora challenge?
    • Youcan put more information in anemailing, butmaybetoomuch?
    • 46. Toomuchinformationmakesthatpeopledon’treadit.
  • Why Golden Bytes?
    • We are a technical platform, created in 1998
    • 47. we route incomingmessages to your platform and provide youwithanaccess to sent yourownmessages.
    • 48. and/orforcustomerswithnointernaldevelopment team/ict, we offer plug and playwebbasedsolutions to setupyour SMS action (one stop shop).
  • Why Golden Bytes?
    • We are NO agency, so we do notbookyouradsspace, but of course we canworkwithyouragency to setupyour SMS action, and theycan benefit of ourknowledge in this business.
    • 49. We arrange the short numberconnection, setup of the applicationifneeded and manage the financialflow of the retributionfor premium services.
    • 50. We offer support byourdev. Team in order to help youconfigureyourconnection.
  • Why Golden Bytes?
    • Whencreatingyour SMS action, askouradvice… it’s free!
    • 51. Is an SMS actionexpensive? yourpersonalised SMS actionfor € 125/month all in!(on premium shared short code).
    Peter Verniers
    Golden Bytes Belgium NV
    www.goldenbytes.be
    Kapellelaan 97
    Meise
    info@goldenbytes.be
  • 52. login