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Long tail

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Apresentação sobre Long Tail para a aula de Marketing do Insper

Apresentação sobre Long Tail para a aula de Marketing do Insper

Published in Technology , Business
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Transcript

  • 1. the long tail Opções infinitas criando demanda ilimitadaWednesday, November 16, 11
  • 2. sobre a teoriaWednesday, November 16, 11
  • 3. chris anderson chefe editor daWednesday, November 16, 11
  • 4. como a economia dosWednesday, November 16, 11
  • 5. hits 6,000 vendas 2,000 1,000 39,000 100,000 300,000 500,000 títulos disponíveisWednesday, November 16, 11
  • 6. se transformou na economia daWednesday, November 16, 11
  • 7. abundância 6,000 vendas 2,000 1,000 39,000 100,000 300,000 500,000 títulos disponíveisWednesday, November 16, 11
  • 8. os hits e a economia do século xxWednesday, November 16, 11
  • 9. 2 limita çõesWednesday, November 16, 11
  • 10. Wednesday, November 16, 11
  • 11. 1 - limitação geográficaWednesday, November 16, 11
  • 12. Wednesday, November 16, 11
  • 13. 2 - limitação espacialWednesday, November 16, 11
  • 14. Uma pergunta sobre a Amazon, ou o Itunes: Qual a porcentagem de títulos, entre os top 10.000, que vendem pelo menos uma vez ao mês?Wednesday, November 16, 11
  • 15. a)10% b)20% c)80% d)99%Wednesday, November 16, 11
  • 16. a)10% b)20% c)80% d)99%Wednesday, November 16, 11
  • 17. Wednesday, November 16, 11
  • 18. Wednesday, November 16, 11
  • 19. é a economia da cauda longaWednesday, November 16, 11
  • 20. 1 - torne tudo disponívelWednesday, November 16, 11
  • 21. Wednesday, November 16, 11
  • 22. 2 - abaixe o preçoWednesday, November 16, 11
  • 23. $$$$$Wednesday, November 16, 11
  • 24. 3 - me ajude a acharWednesday, November 16, 11
  • 25. Wednesday, November 16, 11
  • 26. long tail 101Wednesday, November 16, 11
  • 27. abaixe seus custos 1 - armazene tudo, ou nada 2 - peer recomendationWednesday, November 16, 11
  • 28. pense em nichos 3 - sistemas múltiplos de distribuição 4 - produtos em fragmentos/módulos 5 - elasticidade de preçoWednesday, November 16, 11
  • 29. menos controle 6 - distribua informação 7- pense soma ao invés de seleção 8 - confie na capacidade de escolha do mercado 9 - o poder do freeWednesday, November 16, 11
  • 30. exemplosWednesday, November 16, 11
  • 31. Wednesday, November 16, 11
  • 32. Wednesday, November 16, 11
  • 33. Wednesday, November 16, 11
  • 34. Wednesday, November 16, 11
  • 35. Wednesday, November 16, 11
  • 36. Wednesday, November 16, 11