Your SlideShare is downloading. ×
Who cares about the strategy?    Does it really matter?
Patrick Dixon is Chairman of Global Change Ltd, Author of    15 books and has been ranked one of the 20 most  influential ...
Ethical           Does business have a purpose? • 90% of 30-40 year olds want to leave conventional   business jobs • 60% ...
Does Business Have a Noble Purpose?     World Economic Forum debate• All products and services are sold on the  promise of...
Ethical              Secret of all change                 management           Convince people of the real danger,        ...
Leadership• Most important human activity in the  world• Most important element in business• Leadership is found everywher...
Great Leadership is Timeless• Beyond culture or situation• Time-warp leadership reaching one  generation from hundreds or ...
Clear Direction• The whole world steps  aside for a man who knows  where he is going
Most Leadership is by Example• Your greatest leadership influence may be  through lives of those you influenced,  mentored...
• 6 out of 10 Americans work for  nothing   – 43% in the UK• Volunteers up from 83 to 100  million from 1987 – 1999• Avera...
more difficult to define. It will mean      demonstrating how yourcorporation makes a real difference for everyone: for sh...
Cause Related Marketing• US spending on Cause Related Marketing  jumped from $125m in 1990 to $828 in 2002• 66 UK business...
Tesco Computers for Schools• “Computers for Schools” voucher for £10 spent• Schools collect tokens for computers• Over £62...
• "Perfection!," A TripAdvisor Member, Pittsburgh,  May 2, 2005  This was the most beautiful hotel I have ever stayed  in!...
Radical   Tesco Computers for Schools• Collect tokens• 42,200 computers• One for every  school in the UK
Radical             Proctor and Gamble • Pampers disposable nappies     – Education programme teaching parents to be      ...
Radical                 Cadburys • Sports initiative for schools • Save chocolate wrappers • Exchange for basket ball and ...
Change only happens when people believe  that the endresult is likely to  be worth the     effort
Ethical
• www.globalchange.com/ppt/sustain
Sustainability
Massive jump in world population
Loss of up to 50% of major species          in next 100 years• Only 10% of big ocean fish remain• Most global fishing is u...
Media is interested in revelation   The truth about your organisation !   What kind of people you really are
48 hours of crisis• Nestle sues Ethiopian government for  1975 debt – Dec 2002• Public outcry• Board backs down in 24 hour...
Join the Opposition– Fish farming attacked by BBC   Nutreco 20% fall in share  price in 24 hours– Partnership with Friend...
Justice for Coffee Farmers• 25 million families depend  on coffee• Income halved in 10 years• 600,000 lost jobs in South  ...
Urban
Urban             Food: new tobacco?• Food so nice you get  addicted• Release of endorphins  ?• Epidemic of diabetes  – 1 ...
Food Company CSR Risk Management– Fund research into food addiction– Fund major advertising campaigns about  obesity and h...
Tribal   Keep close to your customers
Tribal         Impact of Blogs – Web Diaries  • 1 in 12 web users    in France  • 1 in 14 web users    in US
Patrick Dixon is Chairman of Global Change Ltd, Author of    15 books and has been ranked one of the 20 most  influential ...
Leadership and growth strategies - Motivation, workplace engagement, Ethical business and Corporate social responsibility ...
Leadership and growth strategies - Motivation, workplace engagement, Ethical business and Corporate social responsibility ...
Leadership and growth strategies - Motivation, workplace engagement, Ethical business and Corporate social responsibility ...
Leadership and growth strategies - Motivation, workplace engagement, Ethical business and Corporate social responsibility ...
Leadership and growth strategies - Motivation, workplace engagement, Ethical business and Corporate social responsibility ...
Upcoming SlideShare
Loading in...5
×

Leadership and growth strategies - Motivation, workplace engagement, Ethical business and Corporate social responsibility (CSR) - Conference keynote speaker

259

Published on

http://www.globalchange.com/leadership What is leadership? Secrets of leadership, change management and turning strategy into reality. Leadership quotes and leadership styles. Small business leadership and multinationals. Team leadership, organograms and organizational structures. Leadership qualities, leadership development in crisis, and how to develop strong leadership. Leadership programmes and effective leadership. Motivational leadership, and why motivation matters. Leadership in a crisis. Leadership to command attention, win trust, connect with passion. Leadership ethics and values, leadership development. Business and not-for-profit leadership. Why all people can show leadership depending on situation Dealing with conflict in leadership teams. Integrity, ethics and values in leaders. Video by Futurist Patrick Dixon, author of Futurewise and Building a Better Business. Making a difference and creating a better world.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
259
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Leadership and growth strategies - Motivation, workplace engagement, Ethical business and Corporate social responsibility (CSR) - Conference keynote speaker"

  1. 1. Who cares about the strategy? Does it really matter?
  2. 2. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Leadership and growth strategies - Motivation, workplace engagement, Ethical business and Corporate social responsibility (CSR) (2008) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.
  3. 3. Ethical Does business have a purpose? • 90% of 30-40 year olds want to leave conventional business jobs • 60% of 25-35 year olds feel unfulfilled in careers • 83% say they are having a “quarter-life crisis” • 90% are looking for a higher purpose at work • 59% say they seen no meaningful purpose in their work or organisation Connect with passion to win war for talent
  4. 4. Does Business Have a Noble Purpose? World Economic Forum debate• All products and services are sold on the promise of a better life• The purpose of business therefore is to deliver on that promise• Profits are the reward for doing so• Message really matters
  5. 5. Ethical Secret of all change management Convince people of the real danger, need for urgent action, and how they can help create a better future
  6. 6. Leadership• Most important human activity in the world• Most important element in business• Leadership is found everywhere, simple to do, hard to imitate, something that people can fall into by accident and others struggle for years to achieve
  7. 7. Great Leadership is Timeless• Beyond culture or situation• Time-warp leadership reaching one generation from hundreds or thousands of years ago in writings or oral traditions
  8. 8. Clear Direction• The whole world steps aside for a man who knows where he is going
  9. 9. Most Leadership is by Example• Your greatest leadership influence may be through lives of those you influenced, mentored, encouraged and taught some years ago.• Leadership influence can span several generations, commonly seen in families, but also in all long-term organisations
  10. 10. • 6 out of 10 Americans work for nothing – 43% in the UK• Volunteers up from 83 to 100 million from 1987 – 1999• Average 200 hours a year• 20 billion hours a year• Value same as 12% Federal Budget• 4.5% GDP Volunteering is about…. ?????
  11. 11. more difficult to define. It will mean demonstrating how yourcorporation makes a real difference for everyone: for shareholders ofcourse, but also for your customers, and your workers, for the widercommunity, and in some small way for the whole of humanity – for example by protecting the environment.
  12. 12. Cause Related Marketing• US spending on Cause Related Marketing jumped from $125m in 1990 to $828 in 2002• 66 UK businesses raised £50m in 2002 for 50 charities through 81 linked programmes• Over £17m of gifts in kind given in 23 community initiatives• 27 corporations committed £13m and 65,000 hours of staff time
  13. 13. Tesco Computers for Schools• “Computers for Schools” voucher for £10 spent• Schools collect tokens for computers• Over £62.5 million worth of computers and related equipment given to schools since 1992• 42,200 computers -more than one for every school in the UK
  14. 14. • "Perfection!," A TripAdvisor Member, Pittsburgh, May 2, 2005 This was the most beautiful hotel I have ever stayed in! Just perfect. Service was also perfect. We... "The Money is worth it for the great memories!," A TripAdvisor Member, Chicago, IL, Apr 27, 2005 This was an incredible honeymoon stay! I am a diamond member, so we used points for our stay, but I...
  15. 15. Radical Tesco Computers for Schools• Collect tokens• 42,200 computers• One for every school in the UK
  16. 16. Radical Proctor and Gamble • Pampers disposable nappies – Education programme teaching parents to be better parents • Toothpaste – Schools programme teaching children about oral hygiene • Tampons – Schools programme teaching about sexual health
  17. 17. Radical Cadburys • Sports initiative for schools • Save chocolate wrappers • Exchange for basket ball and net • Media revealed how many bars have to be eaten / ball • Get fit  Get fat • “Exploiting children – dangerous” • Advertising campaign scrapped
  18. 18. Change only happens when people believe that the endresult is likely to be worth the effort
  19. 19. Ethical
  20. 20. • www.globalchange.com/ppt/sustain
  21. 21. Sustainability
  22. 22. Massive jump in world population
  23. 23. Loss of up to 50% of major species in next 100 years• Only 10% of big ocean fish remain• Most global fishing is under threat• 25% of all mammals face extinction (by 2035 say UN)• 1 in 8 plant species face extinction
  24. 24. Media is interested in revelation The truth about your organisation ! What kind of people you really are
  25. 25. 48 hours of crisis• Nestle sues Ethiopian government for 1975 debt – Dec 2002• Public outcry• Board backs down in 24 hours• Accepts $1.5m in January 03 and gives it all back to famine relief• Damage to brand = $ ??
  26. 26. Join the Opposition– Fish farming attacked by BBC  Nutreco 20% fall in share price in 24 hours– Partnership with Friends of the Earth and adoption of “best practice”– New “scandal” breaks in Brazil– “Best practice” credentials kill off story
  27. 27. Justice for Coffee Farmers• 25 million families depend on coffee• Income halved in 10 years• 600,000 lost jobs in South America alone• Farmer receives 35c of a $3 retail price
  28. 28. Urban
  29. 29. Urban Food: new tobacco?• Food so nice you get addicted• Release of endorphins ?• Epidemic of diabetes – 1 in 3 babies will get in US• $100bn a year cost in US
  30. 30. Food Company CSR Risk Management– Fund research into food addiction– Fund major advertising campaigns about obesity and healthy eating– Stop advertising junk food to children– Be more open and transparent about composition of food sold– Launch “healthy eating” alternatives– Add health warnings to some products– Employ strongest critics as advisors on new product development
  31. 31. Tribal Keep close to your customers
  32. 32. Tribal Impact of Blogs – Web Diaries • 1 in 12 web users in France • 1 in 14 web users in US
  33. 33. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Leadership and growth strategies - Motivation, workplace engagement, Ethical business and Corporate social responsibility (CSR) (2008) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.

×