Future of Travel Industry - for Panasonic Client Event - Futurist Keynote Speaker Patrick Dixon

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Future of travel industry, airlines, railways, hotels, business travel, leisure travel. Impact of ecommerce and mobile tracking on travel. Emerging markets and travel trends. RFID, luggage tracking, e-ticketing, mobile marketing, multichannel customers, growth of budget airlines and high speed rail. Keynote lecture by Futurist keynote speaker Patrick Dixon.

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Future of Travel Industry - for Panasonic Client Event - Futurist Keynote Speaker Patrick Dixon

  1. 1. Supported  by Future  of  Transportation Patrick  Dixon  -­‐  Chairman  Global  Change  Ltd
  2. 2. Title Text !Body Level One !Body Level Two ! Body LevelThree ! Body Level Four o Body Level Five 300 million move to cities in China and 475 million to cities in Africa by 2030 ! ! ! ! ! ! ! ! ! ! !
  3. 3. >40% WDP by 2015! • IMF - adjusted for Purchasing Power Parity
  4. 4. ! One word will dominate ALL FUTURE !
  5. 5. EMOTION
  6. 6. 14 Create Magic
  7. 7. •Cli •Cli 15
  8. 8. •Click to edit Master text styles •Click to edit Master text styles 16
  9. 9.                 Need  for  instant  informa?on
  10. 10. •Cli •Cli 21
  11. 11. ! Convergence and competition between air and rail travel
  12. 12. •Click to edit Master text styles 23
  13. 13. COST CUTTING Can be demoralising Easier  to  work  on  High  Speed  Trains  
  14. 14. •Click to edit Master text styles •Click to edit Master text styles 25
  15. 15. •Click to edit Master text styles •Click to edit Master text styles 26
  16. 16. •Click to edit Master text styles •Click to edit Master text styles 28
  17. 17. •Click to edit Master text styles •Click to edit Master text styles 29
  18. 18. •Click to edit Master text styles •Click to edit Master text styles 30
  19. 19. 31 High  Speed  Rail  -­‐  compe?ng  with  Air  
  20. 20. ONLINE ! TRAVEL
  21. 21. global  e-­‐commerce  >$1.1  trillion  a  year   12%  of  all  retail  in  UK
  22. 22. Russia  online  travel  grows  20%  /year   ! ! ! ! !        93bn  Rub  sales  2013  
  23. 23. China  travel  bookings  >$100bn  2013   $15bn  online  -­‐  500%  growth  2008-­‐13   ! ! ! ! ! !
  24. 24. Travel Price Comparison Travel Agents Loosing Commissions
  25. 25. MOBILE ! TRAVEL MOBILE ! TRAVEL
  26. 26. Instant  Alerts  /  Updates   ! ! ! ! !                            eg  Gate  Changes  
  27. 27. Tracking  -­‐  airline    /  passenger
  28. 28. Tracking  -­‐  railway    /  passenger
  29. 29. Loca?on  Marke?ng   and  Messaging   ! ! ! is  next  BIG  THING
  30. 30.                                        SMS  WiFi  Password  
  31. 31. •Click to edit Master text styles •Click to edit Master text styles 45
  32. 32. Mobile  Payments   and  Ticke3ng   ! !
  33. 33. ! Kenya  -­‐  17m  customers   $9bn  pa  -­‐  >33%  GDP   Tanzania  9m  people   35  na3on  links  via  HomeSend  Hub  
  34. 34. 48 1.7bn  phone   users  are   unbanked  —>   e-­‐3ckets
  35. 35. Most  urgent  need  is…..   ! !
  36. 36. Room  Key   !
  37. 37. First  thing  to  check  is…..   ! !
  38. 38. Internet of Things
  39. 39. 1.5m components tracked perfectly in Airbus supply chain
  40. 40. RFID  address  tags  -­‐  like  Find  Phone
  41. 41. • Zettabyte = 1024 Exabytes
 Exabyte = 1024 Petabytes
 Petabyte = 1024 Terabytes
 Terabytes = 1024 Gigabytes That's a data explosion of 44x in approximately 10 years. BIG Data Who  travelling  where,   how,  when,  why,  NOW?  
  42. 42. Travellers  create  own  BIG  DATA   80%  under  35  year  olds  in  US   use  social  media  while  travelling  
  43. 43. "Perfection!, Wonderful hotel. Good value, beautiful views.“ 
 This was the most beautiful hotel. Clean, friendly and good value. 
 “Worst hotel I have ever been in. Should be closed down.“ NEVER stay in this terrible place. Rats, insects, dirty. Many guests got sick. 74  million  users  a  month   33%  business  travellers     post  comments
  44. 44. MANAGE CORPORATE TRAVEL
  45. 45. ! Personal Apps / SMS eg Hotel Tonight / TripIt / Taxi Magic / ZipCar ! Home sets expectations at work
  46. 46. COST CUTTING Can be demoralising
  47. 47. !61
  48. 48. !62
  49. 49. !63 Budget  Air  Travel  
  50. 50. BUDGET BOOM: $24 billion on 234 Airbus planes !64
  51. 51. Tele-presence 20% growth pa $4.5 billion
  52. 52. !67
  53. 53. Night Flight or Day Flight Going out or coming home? – work, food, drink, chat, party, unwind, dark, quiet, sleep, leave Best  for  Business  ?   Out  /  Back  
  54. 54. Customer emotion and experience Create Magic with simple things Instant total mobile relationship Flexible, agile, stay ahead Safe, on time, trusted PARTNERS - COLLABORATION + Control costs / 100% Reliability
 + Economies of scale / Robust technology
 + Duty of care / Security / Compliance
  55. 55. Dr Patrick Dixon slides and videos: globalchange.com 15 million users Travel of the Future means doing it together

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