Inn   Future of Travel and Tourism                         Impact on Travel Agents                 Dr Patrick Dixon Chairm...
Wednesday, 27 June 12
3Wednesday, 27 June 12
Wednesday, 27 June 12
Take Hold of Your Future      ¨ F ast      ¨ U rban      ¨ T ribal      ¨ U niversal      ¨ R adical      ¨ E thicalWednes...
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Bird Flu – could                         kill 100 millionWednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
•   Click	  to	  edit	  Master	  text	  styles                                                                            ...
•   Click	  to	  edit	  Master	  text	  styles                                                                            ...
Experiences Matter MostWednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
EU330m more             •     EU1 trillion debtWednesday, 27 June 12
The future is aboutWednesday, 27 June 12
25Wednesday, 27 June 12
The Future of Tourism is      about Emotion, Experience....         and Exchange RatesWednesday, 27 June 12
27Wednesday, 27 June 12
Wednesday, 27 June 12
• EU online spending EU 200 billion in 2011     • More than all US online sales     • 20% growth year on year (US only 12%...
• Latin America - most search travel online     • Following US and Euro trends closelyWednesday, 27 June 12
80%	  lost	  in	  20	  seconds          Many	  travel	  sites	  poorWednesday, 27 June 12
Why can’t I find a place to stay?Wednesday, 27 June 12
Global   Fast   Universal            Instant Response?                 Hotels and conference centres need to              ...
What	  	  c	  an	  she	          	  	  	   	   	  	       see	  online	  ?Wednesday, 27 June 12
Home    Work    Online    Offline                  ONE                         CUSTOMER    Sales    Entertain    Mobile    ...
• New Zealand - online and         unmanaged business travel 40%         of market - growing twice as         fast as trav...
Cross-­‐sell	  –	  Up-­‐sell Using	  web	  to	  drive	  chat	  /	  callsWednesday, 27 June 12
Universal                        Online Travel Revolution     • Floating prices (auction) for all hotels,       flights an...
Wednesday, 27 June 12
1 billion children à citiesWednesday, 27 June 12
China	  travel	  bookings	  >$100bn	  2013            $15bn	  online	  -­‐	  500%	  growth	  2008-­‐13Wednesday, 27 June 12
Population Growth Latin AmericaWednesday, 27 June 12
Older MoneyWednesday, 27 June 12
Europe               Dying      4 couples needed     to produce just one       great-grandchildWednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Urban                            Think Young                        •   Mental age: 40                        •   Physical...
Wednesday, 27 June 12
•Large print  • No steps  • Culture and history  • Quality, comfort, convenience,    securityWednesday, 27 June 12
Wednesday, 27 June 12
Tribal                        Positive Tribalism = Values     lPeople need to       belong     lSense of identity     l...
Wednesday, 27 June 12
Tribal                Nations as Brands               Rich heritage – opportunity for growthWednesday, 27 June 12
Night Flight or Day Flight    Going out or coming home? – work, food, drink,    chat, party, unwind, dark, quiet, sleep, l...
Urban                        Business leads to Leisure     • 33% of tourism       spending in London is       by business ...
Wednesday, 27 June 12
Conferencing builds tribes     • Requires total commitment and packages       incl leisure / and corporate entertainment  ...
All costs includedWednesday, 27 June 12
Ethics                        Couples Resorts  • Growing market  • Extension of city    breaks  • Romantic  • Exclusive  •...
Would they recommend          to a friend ?Wednesday, 27 June 12
1	  trillion      pages	  a	         monthWednesday, 27 June 12
95%	  EU	  bandwidth	  soon	  videoWednesday, 27 June 12
"Perfection!, Wonderful Antalya hotel.  Good value, clean and quiet. So beautiful  and friendly.“  Faro April 2nd , 2012  ...
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
67Wednesday, 27 June 12
Huge growth aggregators           Long term Google threatWednesday, 27 June 12
End of short haul package holidaysWednesday, 27 June 12
Fusion of search,       inspiration and        pre-shopping         with SALES                        70Wednesday, 27 June...
Wednesday, 27 June 12
Wednesday, 27 June 12
COST CUTTING                         Can be demoralisingWednesday, 27 June 12
Hoxton Hotel London - £1 a night  “Wednesday, 27 June 12
Wednesday, 27 June 12
33%	  in	  UK	  don’t	  watch	  live	  TVWednesday, 27 June 12
Huge	  increase	  in	  LaQn	  America	  Mobile Some	  users	  in	  France	  >	  30	  gig	  in	  daysWednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
What Mood are Customers In ?Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
•   City breaks                        •   Culture                        •   Spas                        •   Medical tour...
From Global Crisis to RecoveryWednesday, 27 June 12
Urban                        Health Tourism Trend     • 1 million visits to Thailand     • 150,000 to IndiaWednesday, 27 J...
Exploration - TouringWednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Hotels   •    Checkin   •    Can do   •    Clean   •    Quiet   •    Views   •    FoodWednesday, 27 June 12
Wealthy Clients – want experiences      which are not easy to buy (at any price)Wednesday, 27 June 12
Radical                        Space Tourism   • Flights for EU     170,000   • Fully booked     for next 3     yearsWedne...
Radical                        Arts, culture, history, skills      • Learning and exploring      • Culture packages - arra...
Universal                  The future is about variety     • New experiences     • More variation in type of holiday     •...
Wednesday, 27 June 12
Global Warming - facts                        Global Warming ThreatWednesday, 27 June 12
SustainabilityWednesday, 27 June 12
Oil >$100 a barrel accelerates innovation      Even strong climate sceptics “go green”Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Wednesday, 27 June 12
Great Memories       individual family community worldWednesday, 27 June 12
Take Hold of Your Future                  Slides: globalchange.com/ppt                        12 million different visitor...
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Future of Travel Industry and Tourism, Aviation, Hotels, Hospitality - Futurist Keynote Speaker

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http://www.globalchange.com Future of the travel industry, leisure travel, tourism, holiday travel and business travel trends. Package holidays and city breaks. Lifestyle and demographic changes older travellers, single travellers. Long haul and short haul, future of airline industry, rail, tour operators and cruise vacations. How travel customers are changing and influenced by social networking sites such as tripadvisor. Why market research can give wrong messages to marketing teams. Future of hotels and self-catering accommodation. Ecotourism, adventure holidays and experiences. Discount travel and budget operators quality and service balanced against price and value. Popular destinations and investment opportunities in the travel industry. Selling travel packages online and through new digital channels such as iphone apps, mobile devices, Twitter campaigns. Conference keynote lecture by Futurist Dr Patrick Dixon, author of 13 books on global trends, f

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Future of Travel Industry and Tourism, Aviation, Hotels, Hospitality - Futurist Keynote Speaker

  1. 1. Inn Future of Travel and Tourism Impact on Travel Agents Dr Patrick Dixon Chairman Global Change LtdWednesday, 27 June 12
  2. 2. Wednesday, 27 June 12
  3. 3. 3Wednesday, 27 June 12
  4. 4. Wednesday, 27 June 12
  5. 5. Take Hold of Your Future ¨ F ast ¨ U rban ¨ T ribal ¨ U niversal ¨ R adical ¨ E thicalWednesday, 27 June 12
  6. 6. Wednesday, 27 June 12
  7. 7. Wednesday, 27 June 12
  8. 8. Wednesday, 27 June 12
  9. 9. Wednesday, 27 June 12
  10. 10. Wednesday, 27 June 12
  11. 11. Bird Flu – could kill 100 millionWednesday, 27 June 12
  12. 12. Wednesday, 27 June 12
  13. 13. Wednesday, 27 June 12
  14. 14. • Click  to  edit  Master  text  styles 14Wednesday, 27 June 12
  15. 15. • Click  to  edit  Master  text  styles 15Wednesday, 27 June 12
  16. 16. Experiences Matter MostWednesday, 27 June 12
  17. 17. Wednesday, 27 June 12
  18. 18. Wednesday, 27 June 12
  19. 19. Wednesday, 27 June 12
  20. 20. Wednesday, 27 June 12
  21. 21. Wednesday, 27 June 12
  22. 22. Wednesday, 27 June 12
  23. 23. EU330m more • EU1 trillion debtWednesday, 27 June 12
  24. 24. The future is aboutWednesday, 27 June 12
  25. 25. 25Wednesday, 27 June 12
  26. 26. The Future of Tourism is about Emotion, Experience.... and Exchange RatesWednesday, 27 June 12
  27. 27. 27Wednesday, 27 June 12
  28. 28. Wednesday, 27 June 12
  29. 29. • EU online spending EU 200 billion in 2011 • More than all US online sales • 20% growth year on year (US only 12%) • 6% retail sales • Shoppers spend EU1300 a year (25 items)Wednesday, 27 June 12
  30. 30. • Latin America - most search travel online • Following US and Euro trends closelyWednesday, 27 June 12
  31. 31. 80%  lost  in  20  seconds Many  travel  sites  poorWednesday, 27 June 12
  32. 32. Why can’t I find a place to stay?Wednesday, 27 June 12
  33. 33. Global Fast Universal Instant Response? Hotels and conference centres need to respond instantly to e-mail enquiriesWednesday, 27 June 12
  34. 34. What    c  an  she               see  online  ?Wednesday, 27 June 12
  35. 35. Home Work Online Offline ONE CUSTOMER Sales Entertain Mobile Chat Social web Mobile But take care with web personalisation TV / videoWednesday, 27 June 12
  36. 36. • New Zealand - online and unmanaged business travel 40% of market - growing twice as fast as travel business overall • India - travel market grew 14% in 2011 - most searching online • Global loyalty programmes that mix points and cashWednesday, 27 June 12
  37. 37. Cross-­‐sell  –  Up-­‐sell Using  web  to  drive  chat  /  callsWednesday, 27 June 12
  38. 38. Universal Online Travel Revolution • Floating prices (auction) for all hotels, flights and packages • Vast clearing house for over-capacity • “Dynamic packaging” by travellers • Last minute bookings • Death of mass-market package holidays • Pressure on old model of travel agentsWednesday, 27 June 12
  39. 39. Wednesday, 27 June 12
  40. 40. 1 billion children à citiesWednesday, 27 June 12
  41. 41. China  travel  bookings  >$100bn  2013 $15bn  online  -­‐  500%  growth  2008-­‐13Wednesday, 27 June 12
  42. 42. Population Growth Latin AmericaWednesday, 27 June 12
  43. 43. Older MoneyWednesday, 27 June 12
  44. 44. Europe Dying 4 couples needed to produce just one great-grandchildWednesday, 27 June 12
  45. 45. Wednesday, 27 June 12
  46. 46. Wednesday, 27 June 12
  47. 47. Urban Think Young • Mental age: 40 • Physical age: 50 • Actual age: 65+ • Holiday hope – Things we never did when we were youngWednesday, 27 June 12
  48. 48. Wednesday, 27 June 12
  49. 49. •Large print • No steps • Culture and history • Quality, comfort, convenience, securityWednesday, 27 June 12
  50. 50. Wednesday, 27 June 12
  51. 51. Tribal Positive Tribalism = Values lPeople need to belong lSense of identity lCommunity lFamilyWednesday, 27 June 12
  52. 52. Wednesday, 27 June 12
  53. 53. Tribal Nations as Brands Rich heritage – opportunity for growthWednesday, 27 June 12
  54. 54. Night Flight or Day Flight Going out or coming home? – work, food, drink, chat, party, unwind, dark, quiet, sleep, leaveWednesday, 27 June 12
  55. 55. Urban Business leads to Leisure • 33% of tourism spending in London is by business travellersWednesday, 27 June 12
  56. 56. Wednesday, 27 June 12
  57. 57. Conferencing builds tribes • Requires total commitment and packages incl leisure / and corporate entertainment • Think about staging, projectors, lightingWednesday, 27 June 12
  58. 58. All costs includedWednesday, 27 June 12
  59. 59. Ethics Couples Resorts • Growing market • Extension of city breaks • Romantic • Exclusive • Zero provision except in Jamaica etcWednesday, 27 June 12
  60. 60. Would they recommend to a friend ?Wednesday, 27 June 12
  61. 61. 1  trillion pages  a   monthWednesday, 27 June 12
  62. 62. 95%  EU  bandwidth  soon  videoWednesday, 27 June 12
  63. 63. "Perfection!, Wonderful Antalya hotel. Good value, clean and quiet. So beautiful and friendly.“ Faro April 2nd , 2012 “Worst hotel I have ever been in. Should be closed down. Never want to visit again.“ Paris March 28th, 2012 Traffic up 5% in a year to review sitesWednesday, 27 June 12
  64. 64. Wednesday, 27 June 12
  65. 65. Wednesday, 27 June 12
  66. 66. Wednesday, 27 June 12
  67. 67. 67Wednesday, 27 June 12
  68. 68. Huge growth aggregators Long term Google threatWednesday, 27 June 12
  69. 69. End of short haul package holidaysWednesday, 27 June 12
  70. 70. Fusion of search, inspiration and pre-shopping with SALES 70Wednesday, 27 June 12
  71. 71. Wednesday, 27 June 12
  72. 72. Wednesday, 27 June 12
  73. 73. COST CUTTING Can be demoralisingWednesday, 27 June 12
  74. 74. Hoxton Hotel London - £1 a night “Wednesday, 27 June 12
  75. 75. Wednesday, 27 June 12
  76. 76. 33%  in  UK  don’t  watch  live  TVWednesday, 27 June 12
  77. 77. Huge  increase  in  LaQn  America  Mobile Some  users  in  France  >  30  gig  in  daysWednesday, 27 June 12
  78. 78. Wednesday, 27 June 12
  79. 79. Wednesday, 27 June 12
  80. 80. What Mood are Customers In ?Wednesday, 27 June 12
  81. 81. Wednesday, 27 June 12
  82. 82. Wednesday, 27 June 12
  83. 83. Wednesday, 27 June 12
  84. 84. Wednesday, 27 June 12
  85. 85. Wednesday, 27 June 12
  86. 86. • City breaks • Culture • Spas • Medical tourism • Eco-tourism • Adventure • TouringWednesday, 27 June 12
  87. 87. From Global Crisis to RecoveryWednesday, 27 June 12
  88. 88. Urban Health Tourism Trend • 1 million visits to Thailand • 150,000 to IndiaWednesday, 27 June 12
  89. 89. Exploration - TouringWednesday, 27 June 12
  90. 90. Wednesday, 27 June 12
  91. 91. Wednesday, 27 June 12
  92. 92. Hotels • Checkin • Can do • Clean • Quiet • Views • FoodWednesday, 27 June 12
  93. 93. Wealthy Clients – want experiences which are not easy to buy (at any price)Wednesday, 27 June 12
  94. 94. Radical Space Tourism • Flights for EU 170,000 • Fully booked for next 3 yearsWednesday, 27 June 12
  95. 95. Radical Arts, culture, history, skills • Learning and exploring • Culture packages - arrange own travel + hotels • Unfamiliar countries attractive • New skill holidays eg painting, • Rejection of over-developed resortsWednesday, 27 June 12
  96. 96. Universal The future is about variety • New experiences • More variation in type of holiday • Independence and freedom eg self-driveWednesday, 27 June 12
  97. 97. Wednesday, 27 June 12
  98. 98. Global Warming - facts Global Warming ThreatWednesday, 27 June 12
  99. 99. SustainabilityWednesday, 27 June 12
  100. 100. Oil >$100 a barrel accelerates innovation Even strong climate sceptics “go green”Wednesday, 27 June 12
  101. 101. Wednesday, 27 June 12
  102. 102. Wednesday, 27 June 12
  103. 103. Wednesday, 27 June 12
  104. 104. Great Memories individual family community worldWednesday, 27 June 12
  105. 105. Take Hold of Your Future Slides: globalchange.com/ppt 12 million different visitorsWednesday, 27 June 12
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