Future of Travel Industry and Tourism, Aviation, Hotels, Hospitality - Futurist Keynote Speaker
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Future of Travel Industry and Tourism, Aviation, Hotels, Hospitality - Futurist Keynote Speaker

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http://www.globalchange.com Future of the travel industry, leisure travel, tourism, holiday travel and business travel trends. Package holidays and city breaks. Lifestyle and demographic changes ...

http://www.globalchange.com Future of the travel industry, leisure travel, tourism, holiday travel and business travel trends. Package holidays and city breaks. Lifestyle and demographic changes older travellers, single travellers. Long haul and short haul, future of airline industry, rail, tour operators and cruise vacations. How travel customers are changing and influenced by social networking sites such as tripadvisor. Why market research can give wrong messages to marketing teams. Future of hotels and self-catering accommodation. Ecotourism, adventure holidays and experiences. Discount travel and budget operators quality and service balanced against price and value. Popular destinations and investment opportunities in the travel industry. Selling travel packages online and through new digital channels such as iphone apps, mobile devices, Twitter campaigns. Conference keynote lecture by Futurist Dr Patrick Dixon, author of 13 books on global trends, f

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    Future of Travel Industry and Tourism, Aviation, Hotels, Hospitality - Futurist Keynote Speaker Future of Travel Industry and Tourism, Aviation, Hotels, Hospitality - Futurist Keynote Speaker Presentation Transcript

    • Inn Future of Travel and Tourism Impact on Travel Agents Dr Patrick Dixon Chairman Global Change LtdWednesday, 27 June 12
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    • Take Hold of Your Future ¨ F ast ¨ U rban ¨ T ribal ¨ U niversal ¨ R adical ¨ E thicalWednesday, 27 June 12
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    • Bird Flu – could kill 100 millionWednesday, 27 June 12
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    • • Click  to  edit  Master  text  styles 14Wednesday, 27 June 12
    • • Click  to  edit  Master  text  styles 15Wednesday, 27 June 12
    • Experiences Matter MostWednesday, 27 June 12
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    • EU330m more • EU1 trillion debtWednesday, 27 June 12
    • The future is aboutWednesday, 27 June 12
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    • The Future of Tourism is about Emotion, Experience.... and Exchange RatesWednesday, 27 June 12
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    • • EU online spending EU 200 billion in 2011 • More than all US online sales • 20% growth year on year (US only 12%) • 6% retail sales • Shoppers spend EU1300 a year (25 items)Wednesday, 27 June 12
    • • Latin America - most search travel online • Following US and Euro trends closelyWednesday, 27 June 12
    • 80%  lost  in  20  seconds Many  travel  sites  poorWednesday, 27 June 12
    • Why can’t I find a place to stay?Wednesday, 27 June 12
    • Global Fast Universal Instant Response? Hotels and conference centres need to respond instantly to e-mail enquiriesWednesday, 27 June 12
    • What    c  an  she               see  online  ?Wednesday, 27 June 12
    • Home Work Online Offline ONE CUSTOMER Sales Entertain Mobile Chat Social web Mobile But take care with web personalisation TV / videoWednesday, 27 June 12
    • • New Zealand - online and unmanaged business travel 40% of market - growing twice as fast as travel business overall • India - travel market grew 14% in 2011 - most searching online • Global loyalty programmes that mix points and cashWednesday, 27 June 12
    • Cross-­‐sell  –  Up-­‐sell Using  web  to  drive  chat  /  callsWednesday, 27 June 12
    • Universal Online Travel Revolution • Floating prices (auction) for all hotels, flights and packages • Vast clearing house for over-capacity • “Dynamic packaging” by travellers • Last minute bookings • Death of mass-market package holidays • Pressure on old model of travel agentsWednesday, 27 June 12
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    • 1 billion children à citiesWednesday, 27 June 12
    • China  travel  bookings  >$100bn  2013 $15bn  online  -­‐  500%  growth  2008-­‐13Wednesday, 27 June 12
    • Population Growth Latin AmericaWednesday, 27 June 12
    • Older MoneyWednesday, 27 June 12
    • Europe Dying 4 couples needed to produce just one great-grandchildWednesday, 27 June 12
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    • Urban Think Young • Mental age: 40 • Physical age: 50 • Actual age: 65+ • Holiday hope – Things we never did when we were youngWednesday, 27 June 12
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    • •Large print • No steps • Culture and history • Quality, comfort, convenience, securityWednesday, 27 June 12
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    • Tribal Positive Tribalism = Values lPeople need to belong lSense of identity lCommunity lFamilyWednesday, 27 June 12
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    • Tribal Nations as Brands Rich heritage – opportunity for growthWednesday, 27 June 12
    • Night Flight or Day Flight Going out or coming home? – work, food, drink, chat, party, unwind, dark, quiet, sleep, leaveWednesday, 27 June 12
    • Urban Business leads to Leisure • 33% of tourism spending in London is by business travellersWednesday, 27 June 12
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    • Conferencing builds tribes • Requires total commitment and packages incl leisure / and corporate entertainment • Think about staging, projectors, lightingWednesday, 27 June 12
    • All costs includedWednesday, 27 June 12
    • Ethics Couples Resorts • Growing market • Extension of city breaks • Romantic • Exclusive • Zero provision except in Jamaica etcWednesday, 27 June 12
    • Would they recommend to a friend ?Wednesday, 27 June 12
    • 1  trillion pages  a   monthWednesday, 27 June 12
    • 95%  EU  bandwidth  soon  videoWednesday, 27 June 12
    • "Perfection!, Wonderful Antalya hotel. Good value, clean and quiet. So beautiful and friendly.“ Faro April 2nd , 2012 “Worst hotel I have ever been in. Should be closed down. Never want to visit again.“ Paris March 28th, 2012 Traffic up 5% in a year to review sitesWednesday, 27 June 12
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    • 67Wednesday, 27 June 12
    • Huge growth aggregators Long term Google threatWednesday, 27 June 12
    • End of short haul package holidaysWednesday, 27 June 12
    • Fusion of search, inspiration and pre-shopping with SALES 70Wednesday, 27 June 12
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    • COST CUTTING Can be demoralisingWednesday, 27 June 12
    • Hoxton Hotel London - £1 a night “Wednesday, 27 June 12
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    • 33%  in  UK  don’t  watch  live  TVWednesday, 27 June 12
    • Huge  increase  in  LaQn  America  Mobile Some  users  in  France  >  30  gig  in  daysWednesday, 27 June 12
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    • What Mood are Customers In ?Wednesday, 27 June 12
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    • • City breaks • Culture • Spas • Medical tourism • Eco-tourism • Adventure • TouringWednesday, 27 June 12
    • From Global Crisis to RecoveryWednesday, 27 June 12
    • Urban Health Tourism Trend • 1 million visits to Thailand • 150,000 to IndiaWednesday, 27 June 12
    • Exploration - TouringWednesday, 27 June 12
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    • Hotels • Checkin • Can do • Clean • Quiet • Views • FoodWednesday, 27 June 12
    • Wealthy Clients – want experiences which are not easy to buy (at any price)Wednesday, 27 June 12
    • Radical Space Tourism • Flights for EU 170,000 • Fully booked for next 3 yearsWednesday, 27 June 12
    • Radical Arts, culture, history, skills • Learning and exploring • Culture packages - arrange own travel + hotels • Unfamiliar countries attractive • New skill holidays eg painting, • Rejection of over-developed resortsWednesday, 27 June 12
    • Universal The future is about variety • New experiences • More variation in type of holiday • Independence and freedom eg self-driveWednesday, 27 June 12
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    • Global Warming - facts Global Warming ThreatWednesday, 27 June 12
    • SustainabilityWednesday, 27 June 12
    • Oil >$100 a barrel accelerates innovation Even strong climate sceptics “go green”Wednesday, 27 June 12
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    • Great Memories individual family community worldWednesday, 27 June 12
    • Take Hold of Your Future Slides: globalchange.com/ppt 12 million different visitorsWednesday, 27 June 12