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Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker
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Future of tourism, travel, hotels , hospitality and leisure industries - Conference keynote speaker

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http://www.globalchange.com Future of the travel industry, leisure travel, tourism, holiday travel and business travel trends. Package holidays and city breaks. Lifestyle and demographic changes older ...

http://www.globalchange.com Future of the travel industry, leisure travel, tourism, holiday travel and business travel trends. Package holidays and city breaks. Lifestyle and demographic changes older travellers, single travellers. Long haul and short haul, future of airline industry, rail, tour operators and cruise vacations. How travel customers are changing and influenced by social networking sites such as tripadvisor. Why market research can give wrong messages to marketing teams. Future of hotels and self-catering accommodation. Ecotourism, adventure holidays and experiences. Discount travel and budget operators quality and service balanced against price and value. Popular destinations and investment opportunities in the travel industry. Selling travel packages online and through new digital channels such as iphone apps, mobile devices, Twitter campaigns.

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Future of tourism, travel, hotels , hospitality and leisure industries  - Conference keynote speaker Future of tourism, travel, hotels , hospitality and leisure industries - Conference keynote speaker Presentation Transcript

  • Dr Patrick Dixon Chairman Global Change Ltd
  • Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50)Future of tourism, travel, hotels , hospitality and leisure industries for Portuguese tourist board (2008) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.
  • Manynewmarketsall yearround
  • F astU rbanT ribalU niversalR adicalE thicalHuge Opportunities for Portugal
  • Wild Cards: Risk ManagementLow probability, high impact events
  • Wild Cards: Risk ManagementLow probability, high impact events
  • Future of Iran nuclear programme
  • Bird Flu – could kill 100 million
  • Experiences Matter Most
  • Chance of 2 in 24 people sharing same birthday
  • Chance of 2 in 24 people sharing same birthday
  • Chance of 2 in 30 people sharing same birthday
  • Chance of 2 in 50 people sharing same birthday
  • The Future of Tourism and Travel is about Emotion
  • US tourists stay away from France
  • Don’t believe market research
  • Fast Pressure on Free Time• Holidays get shorter• Need e-mail• Rapid relaxation
  • Fast Pace of Life – Culture - Fun
  • Fast Breaks – Stress-Busters• Luxury and pleasure• Impulse buying• Special treats• Many more short city- breaks – at all times of year• Second main holidays / adventure / activity eg winter sun
  • GlobalFastUniversal 24 hour Response? Hotels and conference centres need to respond instantly to e-mail enquiries
  • Why can’t I find a place to stay?
  • 1 billion childrenMost peoplelive in cities
  • 25% of 1.6bn travellers in 2020 = long-haul flights
  • Chinese start to travel• Twice as many Chinese tourists as French and Italian – by 2002• Germany won “Approved Destination” status – expecting 1 million Chinese a year by 2010
  • Urban Rapid growth of city tourism
  • Urban Stag weekend / Hen weekend
  • Urban Obesity – Growing Challenge• Pressure on airlines to charge differently• Seat design• Bed design
  • Urban Health Tourism Trend • 1 million visits to Thailand • 150,000 to India
  • EuropeDying 4 couples needed toproduce just one great- grandchild
  • 75% of all US / UK wealthowned by over 65s – mostly women Premium Everything
  • When Will You Feel Old ?YOUTH FIRST LIFER SECOND LIFER SENIOR
  • Urban Think Young • Mental age: 40 • Physical age: 50 • Actual age: 65+ • Holiday hope – Things we never did when we were young
  • •Large print• No steps• Culture and history• Quality, comfort, convenience, security• Easy, reliable transport and transfers• Relaxing leisure and entertainment• More single travellers• “Out of season” popular
  • Tribal Positive Tribalism = Values People need to belong Sense of identity Community Family
  • Every strong brand creates a tribe
  • UrbanTribal Nations as Brands Rich heritage – opportunity for growth Conferences overlap with community events
  • Tribal Growth of Second Homes• Visitors join your tribe• Destination loyalty• Dependent on low cost, convenient travel
  • Tribal Conferencing builds tribes • Requires total commitment and packages incl leisure / and corporate entertainment • Think about staging, projectors, lighting
  • Demand for unusual venues is growing
  • Great Conferences =Interesting City + New Experiences + Entertainment
  • Urban Business leads to Leisure • 33% of tourism spending in London is by business travellers
  • Hotels must make life easier for Business Traveller• Instant check-in – torture!• Free wireless broadband• Good IT support in evenings• Enough power sockets at desk• Large desk for PC and papers• Iron and board• Knife and plate• Fast in-room food
  • Expect mergers / bankruptcies and further growth of smaller regional airports
  • Universal Americans Travel Online • 55% of travel booked online in 2007
  • Universal Online Travel Revolution • Floating prices (auction) for all hotels, flights and packages • Vast clearing house for over-capacity • Death of travel agents • “Dynamic packaging” by travellers • Last minute bookings • Death of mass-market package holidays
  • Universal Internet: impact on tourist boards• Instant access to changing information• More up-to-date• Easier to use than tourist board site
  • "Perfection!, Wonderful hotel.Good value, beautiful views.“Faro Sept 20, 2008This was the most beautiful hotel... “Worst hotel I have ever been in.Should be closed down.“Paris Sept 18, 2008NEVER stay in this terrible place...
  • Hotels• Checkin• Can do• Clean• Quiet• Views• Food
  • Radical Space Tourism• Flights for EU 170,000• Fully booked for next 3 years
  • Radical Arts, culture, history, skills • Learning and exploring • Culture packages - arrange own travel + hotels • Unfamiliar countries attractive • New skill holidays eg painting, • Rejection of over-developed resorts
  • End of short haul package holidays
  • Exploration - Touring
  • Universal The future is about variety • New experiences • More variation in type of holiday • Independence and freedom eg self-drive
  • October - May • City breaks – Lisbon, Porto • Culture • Golf • Spas • Medical tourism • Eco-tourism • Adventure • Touring
  • Sustainability
  • Global Warming - facts
  • CO2 and Earth Temperature Future?Dip equivalent to 0.5 mile of ice over xsome of northern hemisphere 15,000years ago Source: „Vostok“ (Antarctica) ice cores, World Data Center for Paleoclimatology, NOAA, Boulder, CO, USA
  • TribalEthics Fast Making Dreams Come True
  • Ethics Feminisation of Marketing Women will drive 70% of retail purchasing decisions in next decade 70% of online banking is by women In some countries – most of the vacation decisions
  • TribalEthics Fast The Personal Touch
  • Ethics Couples Resorts • Growing market • Extension of city breaks • Romantic • Exclusive • Zero provision except in Jamaica etc
  • Ethics Companies talk about • Growth • Profits • Shareholder value ( + customers…)
  • Ethics Individuals talk about… • Their own personal needs • Their family and friends • Their community • The world they live in …emotion
  • Ultimate travel and tourism slogan • For individuals – your own needs • For family – people close to you • For community – neighbourhood or nation • For the whole earth – the good of all Leaders tell their own good news story
  • Slides: globalchange.com/ppt 11 million different visitorsFast, Urban,And UniversalOrRadical, EthicalAnd Tribal ?
  • Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50)Future of tourism, travel, hotels , hospitality and leisure industries for Portuguese tourist board (2008) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.