Take Hold of Your Future   Patrick Dixon Chairman Global Change Ltd for O2
Patrick Dixon is Chairman of Global Change Ltd, Author of    15 books and has been ranked one of the 20 most  influential ...
Consumers want to go faster• Web - 30  seconds?• Most mobiles  far too slow• Lifts
Fast            Early Warning Radar + Wildcards             Smart Risk-Taking: Using Discontinuities       Low probability...
The future will be shaped by   emotion
Don’t   believe market research
Leadership Style• Agile / Flexible• Able to live with uncertainty  and ambiguity• Opportunistic• Empowering (flat)• Vision...
All real innovation is aboutdivergence   Doing things different
Multi-functiondevices mainly for    one thing
Adding morefeatures is only   part of the    picture
Low cost = more devices
•WHO WANTS A WEB- FRIDGE?
Phones get smaller
PDAs get larger - again
Convergence at home ?
Makeitwork
Search Engine Innovations• Voice local search – free call and free connect• Mobile placement – will dominate local  search...
Mobile location-linked marketing          • Mobile media advertising 20%            global online marketing by            ...
RFID Innovation Impact   Radio Frequency Identification Devices•Wireless barcodes
Satellite Navigation Mobile Advertising
Mobile phone becomes bank card• All retail cards  mobile• Ticketing  mobile• Remittances  mobile
Card market for 60 million people•   UK cards $1.3 billion pa by 2010•   Credit card debt $100bn•   Average interest rate ...
1. Consumers2. Communities3. Companies
Tribal         Keep closer to your customers
Niche    Marketing• 30,000 brand names  every month• Geography• Type• Adverts v subscription  revenues
…Who Trusts Online Advertising?• What do  consumers  believe on  Google? –Paid adverts? –Google listings?
 ??• 2 years old• No advertising• 400 million videos a day
• "Perfection!, Wonderful hotel. Good value, beautiful  views." A TripAdvisor Member, Pittsburgh, July 20,  2007  This was...
1. Consumers2. Communities3. Companies
Executives often have more powerful technology        at home - and in their pockets
He does not care whether calls are VOIP
24 hour / 365 day video link at zero cost
Virtual                    ManagementMany executives are doubling their air travel every 2 years or lessAlready spending...
Meetings Will Always Matter• Easy to imagine a 30%  drop in face-to-face  international meetings  with 60% increase in  ou...
Client wants a human being – not a robot!
Who cares about the strategy?    Does it really matter?
Crisis of                          Purpose at Work• 90% of 30-40 year olds want to leave conventional  business jobs• 60% ...
Most Leadership is by Example• Your greatest leadership influence may be  through lives of those you influenced, mentored,...
Secret of all change   management  Convince people of the real danger,opportunity, need for urgent action, andhow they can...
Make sure that every target:1.   Matters to you2.   Inspires others3.   Is clear4.   Is realistic5.   Is agreed6.   Is rev...
Ethical          Companies talk about • Growth • Profits • Shareholder value   ( + customers…)
Ethical          Individuals talk about                 •   Personal happiness                 •   Family and friends     ...
The basis of every slogan
Patrick Dixon is Chairman of Global Change Ltd, Author of    15 books and has been ranked one of the 20 most  influential ...
Future of telecom - Conference keynote speaker
Future of telecom - Conference keynote speaker
Future of telecom - Conference keynote speaker
Future of telecom - Conference keynote speaker
Future of telecom - Conference keynote speaker
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Future of telecom - Conference keynote speaker

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globalchange.com - Future of Telecom and Consumers. Future of communications, marketing, management, leadership, virtual teams and virtual organisations. Virtual meetings and distance learning. Future bandwidth, video streaming demand, convergence and divergence of technology. Future innovations in communication. Strategy for emerging markets and developed markets.Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans.All innovation is divergent - doing things different and better. But most companies focus on convergence on price, quality, features.image, branding, winning customers, online marketing and building trust. Consumer changes, preferences and lifestyles. Video conferencing and virtual teams. Winning the war for talent - motivation and leadership styles.

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Future of telecom - Conference keynote speaker

  1. 1. Take Hold of Your Future Patrick Dixon Chairman Global Change Ltd for O2
  2. 2. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Future of telecom For O2 (2008) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.
  3. 3. Consumers want to go faster• Web - 30 seconds?• Most mobiles far too slow• Lifts
  4. 4. Fast Early Warning Radar + Wildcards Smart Risk-Taking: Using Discontinuities Low probability, high impact events
  5. 5. The future will be shaped by emotion
  6. 6. Don’t believe market research
  7. 7. Leadership Style• Agile / Flexible• Able to live with uncertainty and ambiguity• Opportunistic• Empowering (flat)• Visionary
  8. 8. All real innovation is aboutdivergence Doing things different
  9. 9. Multi-functiondevices mainly for one thing
  10. 10. Adding morefeatures is only part of the picture
  11. 11. Low cost = more devices
  12. 12. •WHO WANTS A WEB- FRIDGE?
  13. 13. Phones get smaller
  14. 14. PDAs get larger - again
  15. 15. Convergence at home ?
  16. 16. Makeitwork
  17. 17. Search Engine Innovations• Voice local search – free call and free connect• Mobile placement – will dominate local search• More than $11bn available in cash• Team of 11,000 people in Google alone – 2,200 years of pure innovation time in 2007 – in addition to development of existing projects – No single directory company can compete
  18. 18. Mobile location-linked marketing • Mobile media advertising 20% global online marketing by 2011 – Strategy Analytics • Slifter : enter keyword, product name, model number tells you nearest retailer with item in stock
  19. 19. RFID Innovation Impact Radio Frequency Identification Devices•Wireless barcodes
  20. 20. Satellite Navigation Mobile Advertising
  21. 21. Mobile phone becomes bank card• All retail cards  mobile• Ticketing  mobile• Remittances  mobile
  22. 22. Card market for 60 million people• UK cards $1.3 billion pa by 2010• Credit card debt $100bn• Average interest rate 16% (March 07)• 1% of $400bn is $4bn of incentives
  23. 23. 1. Consumers2. Communities3. Companies
  24. 24. Tribal Keep closer to your customers
  25. 25. Niche Marketing• 30,000 brand names every month• Geography• Type• Adverts v subscription revenues
  26. 26. …Who Trusts Online Advertising?• What do consumers believe on Google? –Paid adverts? –Google listings?
  27. 27.  ??• 2 years old• No advertising• 400 million videos a day
  28. 28. • "Perfection!, Wonderful hotel. Good value, beautiful views." A TripAdvisor Member, Pittsburgh, July 20, 2007 This was the most beautiful hotel we have ever stayed in! Just perfect. Service was also perfect. We decided to stay on another week.... “Worst hotel I have ever been in. Should be closed down." A TripAdvisor Member, Chicago, IL, July 12, 2007 NEVER stay in this terrible place. Wife very sick with food poisoning. Rats running around restaurant. Toilet leaking. Rude staff....
  29. 29. 1. Consumers2. Communities3. Companies
  30. 30. Executives often have more powerful technology at home - and in their pockets
  31. 31. He does not care whether calls are VOIP
  32. 32. 24 hour / 365 day video link at zero cost
  33. 33. Virtual ManagementMany executives are doubling their air travel every 2 years or lessAlready spending 6 weeks at 35,000 feet every year – next year 12 weeks?We have to find other ways to manage
  34. 34. Meetings Will Always Matter• Easy to imagine a 30% drop in face-to-face international meetings with 60% increase in output• Problem of daylight
  35. 35. Client wants a human being – not a robot!
  36. 36. Who cares about the strategy? Does it really matter?
  37. 37. Crisis of Purpose at Work• 90% of 30-40 year olds want to leave conventional business jobs• 60% of 25-35 year olds feel unfulfilled in careers• 83% say they are having a “quarter-life crisis”• 90% are looking for a higher purpose at work• 59% say they seen no meaningful purpose in their work or organisation
  38. 38. Most Leadership is by Example• Your greatest leadership influence may be through lives of those you influenced, mentored, encouraged and taught some years ago.• Leadership influence can span several generations, commonly seen in families, but also in all long-term organisations
  39. 39. Secret of all change management Convince people of the real danger,opportunity, need for urgent action, andhow they can help create a better future
  40. 40. Make sure that every target:1. Matters to you2. Inspires others3. Is clear4. Is realistic5. Is agreed6. Is reviewed7. Is rewarded
  41. 41. Ethical Companies talk about • Growth • Profits • Shareholder value ( + customers…)
  42. 42. Ethical Individuals talk about • Personal happiness • Family and friends • Community • World we all live in …emotion
  43. 43. The basis of every slogan
  44. 44. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Future of telecom For O2 (2008) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.

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