Future of telecom - Conference keynote speaker

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globalchange.com - Future of Telecom and Consumers. Future of communications, marketing, management, leadership, virtual teams and virtual organisations. Virtual meetings and distance learning. Future bandwidth, video streaming demand, convergence and divergence of technology. Future innovations in communication. Strategy for emerging markets and developed markets.Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans.All innovation is divergent - doing things different and better. But most companies focus on convergence on price, quality, features.image, branding, winning customers, online marketing and building trust. Consumer changes, preferences and lifestyles. Video conferencing and virtual teams. Winning the war for talent - motivation and leadership styles.

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Future of telecom - Conference keynote speaker

  1. 1. Take Hold of Your Customers’ Future Patrick Dixon Chairman Global Change Ltd – for Nokia
  2. 2. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Future of telecom for Nokia (2008) 500 videos of keynotes http://www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website http://www.globalchange.com/ 14 million unique visitors
  3. 3. F astU rbanT ribalU niversalR adicalE thicalFuture through the eyes of your consumers
  4. 4. Consumers want to go faster• Web - 30 seconds?• Most mobiles far too slow• Lifts
  5. 5. Future consumerchoices will be shaped by emotion
  6. 6. Don’t (always) believe market research !
  7. 7. Convergence is about co-packaging andeconomies of scale, but all real innovation is about diversity Doing things different to serve consumers better
  8. 8. Convergence wins forconsumers when life is simpler and cheaper
  9. 9. MOST people will use most multi-functiondevices mainly for one thing
  10. 10. • WHO REALLY WANTS A WEB-ENABLED FRIDGE?
  11. 11. Convergence chaos at home
  12. 12. But does your father really want one of these?
  13. 13. 1 billion children in Africa andAsia will soonbe consumers
  14. 14. 3 billion active mobilesAlmost all next 1 billion users will be in emerging nations – only techno
  15. 15. • 53% of shampoo sales in packages of only 6mls• Marketed to 400m low income women• Lessons for phone / IT companies
  16. 16. AgeingConsumers 4 couples needed toproduce just one great- grandchild
  17. 17. 75% of all UK and US wealth owned by those over 65
  18. 18. 1 million mobilephone users over 90 years old in Italy by 2026
  19. 19. Older Consumers Expect More• Larger print• Reliable public services• Easy parking• Longer product life• Simpler design
  20. 20. Phones get smaller
  21. 21. PDAs get larger - again
  22. 22. Maketechnology work for older people synch andweb buying?
  23. 23. Tribalism: greatest social force in 2020 Palestinian land Religion French riots Iraq civil chaos Black / White Old / Young
  24. 24. Tribal Tribal Leadership People will always need to belong Sense of identity Family New people movements
  25. 25. Tribal Keep closer to your customers
  26. 26. Niche Marketing• 30,000 brand names every month• Geography• Type• Adverts v subscription revenues
  27. 27.  ??• 2 years old• No advertising• 400 million videos a day
  28. 28. …Who Trusts Online Advertising?
  29. 29. • "Perfection!, Wonderful hotel. Good value, beautiful views." A TripAdvisor Member, Pittsburgh, July 20, 2007 This was the most beautiful hotel we have ever stayed in! Just perfect. Service was also perfect. We decided to stay on another week.... “Worst hotel I have ever been in. Should be closed down." A TripAdvisor Member, Chicago, IL, July 12, 2007 NEVER stay in this terrible place. Wife very sick with food poisoning. Rats running around restaurant. Toilet leaking. Rude staff....
  30. 30. Who willmake moneyout of mobile Web 2.0?
  31. 31. Mobile location-linked marketing • Mobile media advertising 20% global online marketing by 2011 – Strategy Analytics • Slifter : enter keyword, product name, model number tells you nearest retailer with item in stock • RFID
  32. 32. Card market for 60 million people• UK charge, credit, debit and store cards $800 billion in 2005 -$1.3 billion in 2010.• Credit card debt is $90bn• Average interest rate 16%• 282 transactions every second• Loyalty schemes = 0.5-2% of spend• 1% of $400bn is $4bn of incentives• Enough to give every consumer free phone, mobile web, video calls etc
  33. 33. Impact of Remittances on African nations GDP – mobile impact• $167bn a year to African nations –($232bn for whole world)• Sent home by foreign workers• Including unofficial payments could be 3-4% of GDP and more than half foreign earnings in poorest countries
  34. 34. Client wants a human being – not a robot!
  35. 35. Radical New Shape of Politics Old Party Politics New Issues World view Narrow agenda Systematic Campaign History New causes Tradition Radical Left / Right Sometimes irrational
  36. 36. Radical Every major single issue will lead to new regulation  Environment  Money laundering  Electromagnetic radiation  Use of SMS / video in China for political purposes
  37. 37. Sustainability
  38. 38. Global Warming - facts
  39. 39. CO2 at highest level for 1 million years
  40. 40. Making carbon neutral phones• Offset all energy and carbon used in manufacturing• Offset lifetime electricity use – charging mobile and use of national phone system
  41. 41. 1 billion toxic handsets a year• Cover and key pad - chromium, PVC, brominated flame retardants• LCD screen - liquid crystals• Circuit board - lead, brominated flame retardants (PBB, PBDE), mercury• Battery - cadmium, nickel, lithium
  42. 42. Who cares about the strategy? Does it really matter?
  43. 43. Ethical Companies talk about • Growth • Profits • Shareholder value ( + customers…)
  44. 44. Ethical Individuals talk about • Personal happiness • Family and friends • Community • World we all live in …emotion
  45. 45. The ultimate telecom slogan • For individuals – your own needs • For family – people close to you • For community – neighbourhood or nation • For the whole earth – the good of all
  46. 46. • Fast / Urban / Universal• Tribal / Radical / Ethical• Slides:• Globalchange.com/ppt/nokiapan
  47. 47. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Future of telecom for Nokia (2008) 500 videos of keynotes http://www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website http://www.globalchange.com/ 14 million unique visitors

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