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Future of Retail Industry and online / mobile marketing - in Bulgaria - keynote speaker
 

Future of Retail Industry and online / mobile marketing - in Bulgaria - keynote speaker

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Future retail trends in Bulgaria and Europe - client event for BNP Paribas. By Dr Patrick Dixon. Keynote lecture covers wide range of retail trends including future of shopping malls and large ...

Future retail trends in Bulgaria and Europe - client event for BNP Paribas. By Dr Patrick Dixon. Keynote lecture covers wide range of retail trends including future of shopping malls and large retail stores, department stores, global retail chains and niche outlets, clothing, food, fast moving consumer goods, white goods, furniture and future of automotive sales. Future of e-commerce, m-commerce and mobile payment systems - impact on retail spending. Growth of home delivery and drop-off points for online sales purchases. Future of online spending. Multichannel marketing to mobile consumers. Impact of all these trends on retailing in Bulgaria, Romania, Hungary, Slovakia, Czech Republic, Turkey, Greece, Poland, Ukraine, Russia and Belarus.

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    Future of Retail Industry and online / mobile marketing - in Bulgaria - keynote speaker Future of Retail Industry and online / mobile marketing - in Bulgaria - keynote speaker Presentation Transcript

    • Future of Retail How customers are changing Dr Patrick Dixon Chairman Global Change Ltd
    • Global  Outlook  -­‐    and  Bulgaria  Retail
    • WGP  1980-­‐2013  (%,constant  prices) • Global economy never stopped growing
    • Bulgaria  GDP  1980-­‐2013+  
    • • Click  to  edit  Master  text  styles
    • • Click  to  edit  Master  text  styles
    • Vietnam  GDP  1985-­‐2011  
    • >40% WDP by 2015 Asia powering growth — IMF - adjusted for Purchasing Power Parity
    • $2.3  trillion  US  +  $85bn  per  month • Expect   INFLATION  
    • $3.4  trillion   Reserves  
    • One word will drive Future Text
    • Future retail is about EMOTION
    • Customer Focus
    • Time   Savers
    • 22
    • SMART Call-­‐Centres
    • Most  call-­‐centres slow,  blind  and   deaf (single  screen  -­‐  no  social  media)  
    • Mega   Chains
    • Expect  rapid  growth  of  large  retail   chains  in  Bulgaria  -­‐  new  outlets
    • Expect  35%  growth  in  consumer   electronics  2013-­‐2017  in  Bulgaria
    • HUGE MALLS
    • Expect  rapid  growth  of  large   Shopping  Malls  in  Bulgaria
    • Ultra   Premium
    • And  decline  of  smaller  shops  in   tradi]onal  streets
    • Leisure Retailing
    • Retail  Theatre  
    • Niche   Trader
    • Brand Busters
    • Brands in  Brands  
    • RETAIL Journeys
    • Guide  the  Experience
    • SELF SERVICE
    • Older Buyers  
    • Europe Dying 4 couples to produce single great-grand child 1 in 3 Bulgarians over 65 by 2050 Only 50% population working age Fastest rate of ageing in the world
    • 75%  of  all  US  and  UK  wealth  owned  by   those  over  65  -­‐  mostly  women
    • Older Money
    •              Rest  -­‐  Reading  
    • Online Boom
    • e-­‐commerce  hit   $1  trillion  in  2012   e-­‐marketer  
    • Bulgaria  Greece  Romania Internet  Use 1990-­‐2012 81% of 16-24 year olds use web >2 times a week 8% of 65-74 year olds use the web 9% population made internet purchases in 2012 Increase of 2.5% in 12 months
    • What  people  in  Bulgaria  buy  online 1. Clothes/sports goods: 64% 2. Travel and holiday accommodation: 31% 3. Books/magazines/newspapers or e-learning material: 26% 4. Household goods: 21% 5. Tickets for events: 15% 6. Food or groceries: 11% 7. Electronic equipment: 11% 8. Computer/software and upgrades (including games): 7% 9. Films/music: 7% 10. Computer hardware: 4% 11. Shares/financial services/insurance: 1%
    • Price   Comparison
    • Italy:  58%  increase  in   aggregator  sales  of   policies  in  first  6   months  of  2013  v  2012
    • Mobile Marke]ng
    • Tablets Boom •
    • Mobile MORE THAN A CHANNEL Bulgaria Smartphone sales up 24% in 2012 1 billion smartphone sales in 2013 globally
    • 87
    • Loca]on   Marke]ng is  next BIG  THING
    • From  Invasive   to  Insight  
    • Hype  to Revela]on
    • Mobile “On-time, anyhow, anywhere” Reduce customer support costs Boost cross-sell / up-sell (works well) Easier policy changes and renewals Policy alerts / progress on claims Integrated product offers Fusion with social media
    • 33%  in  UK  don’t  watch  live  TV
    • Information Revelation
    • 1  trillion pages   a  month Most  web   buyers  now   influenced  by   social  media
    • 74  million  users  a  month "Perfection!, Wonderful hotel. Good value, beautiful views.“ Madrid May 20, 2013 This was the most beautiful hotel. Clean, friendly and good value. “Worst hotel I have ever been in. Should be closed down.“ Paris April 11, 2013 NEVER stay in this terrible place. Rats, insects, dirty. Many guests got sick.
    • Mobile Payment
    • Wireless  Payment   Cash  costs  EU60bn  pa 106
    • >  200  million  mobile  payments >  70%  in  Africa     >  $160bn  
    • 2m  businesses  use   SQUARE   in  US 108
    • Square  Daily  Volumes    soon  handling  7000  Starbucks  outlets  
    • Kenya  -­‐  17m  customers $9bn  pa  -­‐  >33%  GDP
    • 1.7bn  users   unbanked
    • Payments Doorway • In UK alone.... • Transactions >$1trillion pa • Credit card debt >$100bn • Average card interest rate 16% • 2% commissions worth $18bn 113
    • TelcoBanks Free mobile devices calls / web / TV / games / pay Higher income model 2010                                                  2013                                  2015                              
    • Fusion On-­‐Off  line
    • SALES Online / physical worlds become one Buy online - deliver to store. Buy store - deliver at home. Go to store, research and order online etc.
    • Home     Delivery
    • Over  4000  road  hauliers  in  EU
    • SPEED to  Market  
    • 30  minutes  to  pick,  pack  and  send 30  minutes  to  pick,  pack  and  send
    • Wireless Warehousing
    • Gold  standard: 10am  orders  for  3pm  Delivery 10am orders for 3pm Delivery
    • Internet of Things
    • A6  –  85  door  components 50,000  product  combinaCons
    • 1.5m components in supply chain
    • BIG DATA
    • Big  Data 90% all global data generated in last 2 years
    • Big Data means shift from Marketing to Creative Advice
    • • Home • Work • Online • Offline • Sales • Entertain • Phone • Mobile • Chat ONE CUSTOMER
    • Bejer  Retail  Future •Individuals •Family •Community •Wide World Working  Together