Future of retail, customer kinship, relationship, partnership, malls, stores, mobile, e-commerce - keynote speaker

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Future of retailing in Mexico, Brazil, Argentina and rest of Latin America - keynote by Dr Patrick Dixon for Samsung client event. Keynote lecture covers wide range of retail trends including future …

Future of retailing in Mexico, Brazil, Argentina and rest of Latin America - keynote by Dr Patrick Dixon for Samsung client event. Keynote lecture covers wide range of retail trends including future of shopping malls and large retail stores, department stores, global retail chains and niche outlets, clothing, food, fast moving consumer goods, white goods, furniture and future of automotive sales. Ways to improve the customer relationship, customer experience, brand loyalty, customer engagement, affinity and kinship. Future of e-commerce, m-commerce and mobile payment systems - impact on retail spending. Growth of home delivery and drop-off points for online sales purchases. Future of online spending. Multichannel marketing to mobile consumers. Impact of all these trends on retailing.

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  • 1. Future of Retail Kinship, Relationship, Partnership Accelerating possibilities with Customers Dr Patrick Dixon Chairman Global Change Ltd
  • 2. One  word  will  drive  your  FUTURE... ...not  poli6cs,  economy  or  even  technology
  • 3. • WGP  1980-­‐2013  (%,constant  prices) Global economy never stopped growing
  • 4. 2003  -­‐  2014 GDP                             Mexico,  Brazil and  US                  
  • 5. Mexico  Retail  Growth  
  • 6. Vietnam  GDP  1985-­‐2011  
  • 7. >40% WDP by 2015 Asia powering growth — IMF - adjusted for Purchasing Power Parity
  • 8. Text
  • 9. Future retail is all about EMOTION
  • 10. Kinship means  understanding  what  really   maUers  to  each  customer,  how  they   feel,  becoming  an  expert  friend
  • 11. 13
  • 12. Crea6ng  a  huge  “Wow”  with   SCALE CHOICE
  • 13. — Soriana, Cencosud, Casino (CBD, Exito), Carrefour and Wal-Mart
  • 14. Turn  retail  store  into  a   Leisure Experience
  • 15. Being  available  to   each  customer   on  their  “journey”
  • 16. ....but  look  like  you  have  something  to  do  
  • 17. —Click to edit Master text styles
  • 18. —Click to edit Master text styles
  • 19. Excite   them   ONLINE
  • 20. 33%  in  UK  don’t  watch  live  TV
  • 21. 70m  people  online  in  Mexico 5m  tablet  users 30m  smartphones  -­‐  up  49%pa 60%  of  25-­‐34  year  olds   (Google  report  2013)
  • 22. Information Revelation
  • 23. 1  trillion  pages                            a  month
  • 24. e-­‐commerce  hit   $1.5  trillion  in  2014  -­‐  growing  17%  pa 12%  of  all  retail  in  UK  -­‐  half  on  mobiles
  • 25. Get MOBILE
  • 26. —Click to edit Master text styles
  • 27. Mobile: MORE THAN A CHANNEL
  • 28. Mobile 6m new mobile users in Mexico in 2014 28% population - highest in Latin America
  • 29. Mobile Mexico mobile ad spend $173m in 2014 Up by 87% in 12 months
  • 30. Loca6on  Marke6ng is  next  BIG  THING
  • 31. Price   Comparison will  increase
  • 32. Mobile Payments MaUer
  • 33. >  200  million  mobile  payments   >  $160bn  
  • 34. Kenya  -­‐  17m  customers $9bn  pa  -­‐  >33%  GDP
  • 35. 2m  businesses  use   SQUARE   in  US 55
  • 36. TelcoBanks Free mobile devices calls / web / TV / games / pay Higher income model 2010                                                  2013                                  2015                                                    
  • 37. Fusion On-­‐Off  line
  • 38. Online / physical worlds become one Research online - buy in store Buy online - deliver to store Buy in store - deliver at home Go to store, research and order online
  • 39. Over  4000  road  hauliers  in  EU 1.3bn  home  delivered  e-­‐com  items  in  UK   a  year  (+12%  pa)
  • 40. 3000 Parcel Shops in UK in 12 months Chosen by up to 50% customers for deliveries 61
  • 41. 62
  • 42. FASTER delivery
  • 43. Gold  standard: 10am  orders  for  3pm  Delivery 10am orders for 3pm Delivery
  • 44. Internet of Things
  • 45. Big Data 90% all global data generated in last 2 years
  • 46. Big Data sharing allows shift from Marketing to Smart Advice
  • 47. Customer  Kinship •Speed •Scale •Great  Price •Expert  Friend •Shared  Insight •Experience •Support Requires  closer  Partnerships  
  • 48. Future of Retail Kinship, Relationship, Partnership Dr Patrick Dixon Chairman Global Change Ltd