Dr Patrick Dixon Chairman Global Change Ltd
Patrick Dixon is Chairman of Global Change Ltd, Author of     15 books and has been ranked one of the 20 most   influentia...
F astU rbanT ribalU niversalR adicalE thicalHow clusters will bring competitive advantage
Wild Cards: Risk ManagementLow probability, high impact events
10% Cleveland homes repossessed1 in 146 homes new action in Nevada744,000 homeless in July 2008 – Las Vegas Bus Tour
The Future is about Emotion
Clusters enable faster response   Agile, adaptive communities – localtalent moves rapidly from less successful  to more su...
Global Chaos  Opportunity Faster change  greater agility needed Immediate face to face meetings Short supply lines fo...
Is your Cluster fast enough?Creation can take decadesOvertaken by market changes?Can be costly and hard to sustain unle...
not be enough to succeed
 Unlimited bandwidth Everywhere, online, all the time No interest in HOW bandwidth arrives Simple, personal, reliable ...
1 billionchildrenMost peoplelive in cities
China – 300m move to cities by 2020748m Africa cities 2020  commodities
Adapting to emerging economiesbusiness skills and infrastructure > industry specific    Clusters create jobs in megacities
Urban RegenerationNew industries and servicesIncubators for startupsSME facilitiesEnterprise zonesDevelopment grants...
Cluster Activation – low riskRemoving bottlenecksEncourage local businesses to act togetherFacilitate local partnership...
Cape Town Catamaran Industry Helping them all compete globally Marketing support Training / key skills (Universities) ...
People like to belongSense of identityCommunityFamilyClusters
Every strong brand creates a tribe
Clusters create tribal groups    Enterprise Zones createattractive communities of like-  minded people, attracted bytax br...
Breathing the same air Local cluster = good understanding, special  access, closer relationships, trust, insight Complex...
Tribes of Tribes - Focus Need for leadership Established businesses Academic research departments Start-ups Investors...
New York State Pharma33,000 biological scientists in the workforce Pfizer                J&Js Ortho- Bristol-Myers     ...
Clusters as “Centres of Excellence” A group of independent organisations which gain competitive advantage by     being bas...
Twitter World
"Perfection!," TripAdvisorMember, Sept 28, 2009 Thiswas the most beautiful hotel "Terrible! TripAdvisorMember, Aug 10, 200...
Virtual clusters :150,000 applications2 billion downloads Mainly weather and YouTube
Impact of Digital – Virtual Clusters Wiki collaboration Social networks All in the cloud “Declustering” Outsourcing –...
Clusters enable small groups tocompete together on global stage    Potential Policy Conflict:         local job creation o...
 Unlimited bandwidth Everywhere, online, all the time No interest in HOW bandwidth arrives Simple, personal, reliable ...
CLUSTERS MUCT HAVEINNOVATION FOCUS66% have 5 or more of Research Networking Policy lobbying Commercial cooperation Ed...
Clusters riskCluster creation across a nation, all linked to same industry is HIGH RISKClusters then compete with each o...
US Cluster Mapping Data How relevant is old data to future? How sure are we that models are  transferable? Research inc...
Can governments help clustercreation at low cost / high impact? Evidence that government action speeds up  cluster creati...
Who is going to make it happen?Government or business?Someone, somewhere with vision and commitment, and support of gove...
Sustainability
Global Warming - facts
Wind Power in US Potential sales  small turbines >  100,000 a year Marketing  budget
Electric Cars Assume 10% smallest  cars are electric cars  within 10yrs Could increase power  consumption by 20% -  but ...
Clusters can adjust rapidly to new  issues and ethical challenges
Companies talk aboutEthics  Growth  Profits  Shareholder value     ( + customers…)
For individualsFor familyFor communityFor whole earthConnect with passion
SLIDES AND VIDEOSwww.globalchange.com/ppt12 million visitors1.8 million video viewsPatrick Dixon
Limitations of Cluster Model Challenge from virtual communities Open Innovation models Declustering – eg outsourcing fr...
Patrick Dixon is Chairman of Global Change Ltd, Author of     15 books and has been ranked one of the 20 most   influentia...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies  - Confere...
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Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies - Conference keynote speaker

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http://www.globalchange.com - Change your life and strengthen your business. Building a Better Business by building a better world. Show how you make a difference in the lives of your customers, clients, consumers. Leadership - motivational leadership styles, leadership skills, leadership quotes, management tools. Biggest ethical test for every culture and every nation: creating a better world, improving life for people. Core value to drive every political debate, underwrites all laws, basis of all team leadership impossible to lead effectively for long without this principle: will the world be a better place as a result of this activity or not? Key to management, marketing, brands, branding, corporate image, reputation and motivation. Applies to leadership and team management in every industry including banks, banking, retail, communication, technology, phone companies, logistics, travel, tourism, freight, manufacturing, health care, pharmaceutical industry, innovation, product development, research, construction, real estate investment, fund management, investment banking and energy, transport and aviation. Whose world? Fundamental principle. If everyone or every business followed this example, would the world be a better place? Define better and world. Example in pharmaceutical industry failure to adequately protect their own patents and intellectual capital in face of public criticism about global health inequalities and social justice. Failure by pharma industry to win the better world argument in media. The most important promise of every business: we will make life better at a price you can afford. Human resources, team motivation, staff engagement and customer engagement. Impact on marketing and customer relationship management, customer satisfaction surveys. How to win war for talent, encourage recruitment, reduce staff turnover, increase staff retention. Executive education and staff training in leadership. The purpose: deliver on the promise. Profit comes from delivering on the promise. Part of keynote on the $40 trillion green tech revolution which could transform the future of our planet, with innovations that will provide answers to global warming if rolled out on a large enough scale. Impact of technologies already available in energy industry, water conservation, carbon reduction, recycling, power transmission over long distances, alternative power generation, buildings management.

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Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies - Conference keynote speaker

  1. 1. Dr Patrick Dixon Chairman Global Change Ltd
  2. 2. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies (2009) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.
  3. 3. F astU rbanT ribalU niversalR adicalE thicalHow clusters will bring competitive advantage
  4. 4. Wild Cards: Risk ManagementLow probability, high impact events
  5. 5. 10% Cleveland homes repossessed1 in 146 homes new action in Nevada744,000 homeless in July 2008 – Las Vegas Bus Tour
  6. 6. The Future is about Emotion
  7. 7. Clusters enable faster response Agile, adaptive communities – localtalent moves rapidly from less successful to more successful companies. Rapid spread of local innovative thinking, technologies, skills
  8. 8. Global Chaos  Opportunity Faster change  greater agility needed Immediate face to face meetings Short supply lines for rapid prototyping Just-in-time deliveries, shorter distances
  9. 9. Is your Cluster fast enough?Creation can take decadesOvertaken by market changes?Can be costly and hard to sustain unless bolted onto existing clusters
  10. 10. not be enough to succeed
  11. 11.  Unlimited bandwidth Everywhere, online, all the time No interest in HOW bandwidth arrives Simple, personal, reliable and FAST Low cost
  12. 12. 1 billionchildrenMost peoplelive in cities
  13. 13. China – 300m move to cities by 2020748m Africa cities 2020  commodities
  14. 14. Adapting to emerging economiesbusiness skills and infrastructure > industry specific Clusters create jobs in megacities
  15. 15. Urban RegenerationNew industries and servicesIncubators for startupsSME facilitiesEnterprise zonesDevelopment grantsTargeting talent eg digital / biotech
  16. 16. Cluster Activation – low riskRemoving bottlenecksEncourage local businesses to act togetherFacilitate local partnerships eg university, business, investors
  17. 17. Cape Town Catamaran Industry Helping them all compete globally Marketing support Training / key skills (Universities) Port facilities
  18. 18. People like to belongSense of identityCommunityFamilyClusters
  19. 19. Every strong brand creates a tribe
  20. 20. Clusters create tribal groups Enterprise Zones createattractive communities of like- minded people, attracted bytax breaks and other incentives
  21. 21. Breathing the same air Local cluster = good understanding, special access, closer relationships, trust, insight Complex, rapidly changing industries likely to benefit most eg  Financial  Digital  Biotech  Nanotech
  22. 22. Tribes of Tribes - Focus Need for leadership Established businesses Academic research departments Start-ups Investors Trade associations eg tourist boards,
  23. 23. New York State Pharma33,000 biological scientists in the workforce Pfizer  J&Js Ortho- Bristol-Myers Clinical Squibb Diagnostics Sanofi  Celltech Johnson &  Wyeth Johnson  Genecor Bausch & Lomb  Albany Molecular Bayer Research Welch Allyn
  24. 24. Clusters as “Centres of Excellence” A group of independent organisations which gain competitive advantage by being based near each other geographically (or virtually ?)
  25. 25. Twitter World
  26. 26. "Perfection!," TripAdvisorMember, Sept 28, 2009 Thiswas the most beautiful hotel "Terrible! TripAdvisorMember, Aug 10, 2009Terrible place, rats, dirty, noisy
  27. 27. Virtual clusters :150,000 applications2 billion downloads Mainly weather and YouTube
  28. 28. Impact of Digital – Virtual Clusters Wiki collaboration Social networks All in the cloud “Declustering” Outsourcing – to other clusters eg in India Emerging communities of remote workers Open innovation
  29. 29. Clusters enable small groups tocompete together on global stage Potential Policy Conflict: local job creation or national industry objective eg commitment to nanotech / biotech)
  30. 30.  Unlimited bandwidth Everywhere, online, all the time No interest in HOW bandwidth arrives Simple, personal, reliable and FAST Low cost
  31. 31. CLUSTERS MUCT HAVEINNOVATION FOCUS66% have 5 or more of Research Networking Policy lobbying Commercial cooperation Education/training, Innovation/technology, Investment attraction
  32. 32. Clusters riskCluster creation across a nation, all linked to same industry is HIGH RISKClusters then compete with each other for government support and also ultimately for sales
  33. 33. US Cluster Mapping Data How relevant is old data to future? How sure are we that models are transferable? Research incomplete and hard to verify Eg % employment traded clusters has been falling (GDP share stable)
  34. 34. Can governments help clustercreation at low cost / high impact? Evidence that government action speeds up cluster creation? Are those clusters self-sustaining? What is government action really adding? Would those clusters have been created more efficiently by the market if government funding had been re-allocated  Eg green tech subsidy of alternative energy production
  35. 35. Who is going to make it happen?Government or business?Someone, somewhere with vision and commitment, and support of government (funding)NetworkerDeep understanding of business
  36. 36. Sustainability
  37. 37. Global Warming - facts
  38. 38. Wind Power in US Potential sales small turbines > 100,000 a year Marketing budget
  39. 39. Electric Cars Assume 10% smallest cars are electric cars within 10yrs Could increase power consumption by 20% - but low cost at night
  40. 40. Clusters can adjust rapidly to new issues and ethical challenges
  41. 41. Companies talk aboutEthics  Growth  Profits  Shareholder value ( + customers…)
  42. 42. For individualsFor familyFor communityFor whole earthConnect with passion
  43. 43. SLIDES AND VIDEOSwww.globalchange.com/ppt12 million visitors1.8 million video viewsPatrick Dixon
  44. 44. Limitations of Cluster Model Challenge from virtual communities Open Innovation models Declustering – eg outsourcing from internal cluster Proving return on government investment  Additionality ?  Impact if same funding spent in another way ? When clusters are everywhere – where is the competitive advantage in future? Lack of rigorous definition of what a cluster is and how to define limits of a cluster – eg types of technology, types of manufacturing – reality is usually more complex
  45. 45. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Future of Regional development, Enterprise zones, Free tract Areas, Business Growth, growing regional economies (2009) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.

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