Future of Mobile Marketing: Multichannel Consumers, Digital Media - Conference Keynote Speaker

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http://www.globalchange.com/ Future of telecom industry. Client experience. Future trends in telecommunications. Bandwidth, new technology, innovation, business use of communications. Virtual teams, virtual communications, why people often do not like videoconference. Consumer behaviour, decisions and use of technology. Conference keynote lecture by Dr Patrick Dixon. Business management. Integration of business solutions, voice over internet protocol, VOIP, servers, websites, streaming and business image. Credit card transactions, secure processing of payments, RFID and biometrics, fingerprint recognition. Mobile phone companies and remittances – payment transfers across countries / national borders. Future innovation and partnership between banks and telecom companies.Why market research often gives wrong answers about future telecom consumer trends. Mobile phone growth and market share in emerging markets, developed markets and developing markets.Importance of SMS for low-income mobile phone users. Bandwidth, video streaming, impact of web TV and mobile phone TV. Impact of YouTube. GPS and mobile advertising, direct marketing using SMS and targeting niche markets. Next generation advertising and commercial promotions.RFID integration into mobile devices. Automatic readouts of RFID and barcode product information. Replacement of credit cards and bank cards using mobile payment systems Divergence and convergence in mobile digital world. All innovation divergent. Dangers of benchmarking – converges on price, features and quality. Competitive advantage from divergence. Reliability and simplicity. Problems synchronising personal organisers, mobile phones and PCs with software such as Outlook, unreliable, over-complex technology fails to deliver as promised. Mobile devices in control systems, automatic meter reading, medical monitoring. Web 2.0 and online communities, mobile blogging, mobile video diaries. Social networks and social networking using online communities, on corporate image, brand development, product sales and recruitment. Old Advertising is dead in web 2.0 world. Call centres + customer relationship management. Atomatic answering systems can destroy client relationships. Keep close to customers: latest call centre technology.

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Future of Mobile Marketing: Multichannel Consumers, Digital Media - Conference Keynote Speaker

  1. 1. Dr Patrick Dixon Chairman Global Change LtdNext-Generation Marketing Revolution
  2. 2. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 booksand has been ranked one of the 20 most influential business thinkers alive today(Thinkers 50)Future of Mobile Marketing: MultichannelConsumers, Digital Media - Keynote forGoogle (2012)500 videos of keynoteswww.youtube.com/pjvdixonover 4 million viewswww.globalchange.com14 million unique visitors
  3. 3. Ma#  Bri(n
  4. 4. Customers  are  leaving  marke5ng  directors  behind
  5. 5. •Broadcast•Technology•Brand hype•Invading•Multichannel•Social•Directing
  6. 6. •Broadcast Intimate•Technology Intelligent•Brand hype Informative•Invading Intuitive•Multichannel Integrated•Social Inclusive•Directing Inspiring - life guide
  7. 7.                Broadcast  Noise  
  8. 8. Being intimate is aboutEMOTION
  9. 9. 16
  10. 10. 80%  lost  in  20  seconds  
  11. 11. Most  agentsare  offline
  12. 12. •Broadcast Intimate•Technology Insight•Brand hype Informative•Invading Intuitive•Multichannel Integrated•Social Inclusive•Directing Inspiring - life guide
  13. 13. not enough to succeedINNOVATION
  14. 14. All RealInnovationIsDIVERGENT
  15. 15. •Broadcast Intimate•Technology Insight•Brand hype Informative•Invading Intuitive•Multichannel Integrated•Social Inclusive•Directing Inspiring - life guide
  16. 16. From  Hype  to  Truth
  17. 17. InformationRevelation
  18. 18. 1  trillionpages  a  monthZero  Moments  of  Truth
  19. 19. "Perfection!,"  TripAdvisor Member,Sept 13, 2011 This was the mostbeautiful hotel. Delightful, perfect.Wewill stay again soon."Terrible! TripAdvisor Member,Sept 10, 2011 Terrible place, rats, dirty,noisy - sick with food poisoning.
  20. 20. •Broadcast Intimate•Technology Insight•Brand hype Informative•Invading Intuitive•Multichannel Integrated•Social Inclusive•Directing Inspiring - life guide
  21. 21. 86% say TV ads greatest impactDeloitte 2011
  22. 22. •Customised TV adverts - cable, satellite, online
  23. 23. Instant  Ra5ngs
  24. 24. From  Invading  to  Intui5ve  
  25. 25. •29%  talk  on  their  phones  while  the  TV  is  on  •26%  of  consumers  are  tex;ng  or  sending  IMs.  •DeloiBe  2010•Nielson  2011•BIGResearch  201160-­‐70%  surf  web  while  watching  TV
  26. 26. •Broadcast Intimate•Technology Insight•Brand hype Informative•Invading Intuitive•Multichannel Integrated•Social Inclusive•Directing Inspiring - life guide
  27. 27. Ecosystem
  28. 28. Price  Comparison
  29. 29. •Broadcast Intimate•Technology Insight•Brand hype Informative•Invading Intuitive•Multichannel Integrated•Social Inclusive•Directing Inspiring - life guide
  30. 30. From  Social  to  Customer  Driven
  31. 31. •Broadcast Intimate•Technology Intelligent•Brand hype Informative•Invading Intuitive•Multichannel Integrated•Social Inclusive•Directing Inspiring - life guide
  32. 32. •Home•Work•Online•Offline•Sales•Entertain•Phone•Mobile•ChatONECUSTOMER
  33. 33. From controlto guidePrivacyPrivilegeProtection
  34. 34. •Broadcast Intimate•Technology Insight•Brand hype Informative•Invading Intuitive•Multichannel Integrated•Social Inclusive•Directing Inspiring - life guide
  35. 35. •Individuals•Family•Staff•Community•Whole earthMaking Life Better
  36. 36. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 booksand has been ranked one of the 20 most influential business thinkers alive today(Thinkers 50)Future of Mobile Marketing: MultichannelConsumers, Digital Media - Keynote forGoogle (2012)500 videos of keynoteswww.youtube.com/pjvdixonover 4 million viewswww.globalchange.com14 million unique visitors

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