Future of Hotels and Travel Industry - Hotel trends in Ireland - Keynote Speaker

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Future of hotel industry in Ireland - keynote speaker and Futurist Patrick Dixon, slides of keynote given at Irish Hotels Federation event in Dublin 2014.

Future of hotel industry in Ireland - keynote speaker and Futurist Patrick Dixon, slides of keynote given at Irish Hotels Federation event in Dublin 2014.

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  • 1. Future of Hotels and Irish Hospitality Industry Dr Patrick Dixon Chairman Global Change Ltd
  • 2. ALL      BIG      TRENDS      ARE      RELATED What  will  Irish  Hotel  Industry  look  like  in  2020  ? Downturn  is  (almost)  history  but  customers  have  CHANGED
  • 3. Tourism in Ireland EU 7bn Around 200,000 jobs - 4.5% of GDP 50,000 in hotels and guest houses 11% of all workers in Ireland
  • 4. Visitors to Ireland The Gathering 2013 Overseas visitors up 7% US visitors up 15% 265,000 extra visitors was huge achievement in difficult economic situation
  • 5. 6,000 extra hotel beds in boom - only 1500 lost in last 3-4 years - 70% bed nights are Irish customers
  • 6. Hotel Occupancy and Rates will continue to recover
  • 7. Hotel Occupancy and Rates will continue to recover
  • 8. Experiences Matter Most
  • 9. Strategies often overtaken by events World can change faster than you can hold a board meeting
  • 10. You need more than one strategy to grow your hotel business
  • 11. 22
  • 12. GLOBAL ECONOMY WILL GROW 2014-2020
  • 13. WGP  1980-­‐2013  (%,constant  prices)  
  • 14. US  GDP  1980-­‐2013   (%,constant  prices)  
  • 15. EU  GDP  1980-­‐2013   (%,constant  prices)  
  • 16. Vietnam  GDP  1985-­‐2011  
  • 17. Republic of Ireland boom was fed by low Euro interest rates Low borrowing costs, high inflation, fixed exchange rate
  • 18. 2% inflation target likely to be discarded
  • 19. £  375bn • $2.3  trillion  US  +  $65bn  per  month
  • 20. Euro  to  Pound  -­‐  managing  risk  
  • 21. >40%  WDP  by  2015 — IMF - adjusted for Purchasing Power Parity
  • 22. $3.4  trillion   Reserves  
  • 23. 300  million  move  to  ciSes  in  China Rapidly  growing  middle  class  =  travellers
  • 24. FUTURE of TRAVEL will be DRIVEN by
  • 25. EMOTION and desire for EXPERIENCE
  • 26. “Great  hotel  guest  experiences”     Mystery  Shopping     39
  • 27. 80%  lost  in  seconds  
  • 28. Online  travel  revoluSon Hotels,  conference  centres  and  travel  agents   need  to  respond  instantly  to  e-­‐mail
  • 29.                 What  can  hotel  call-­‐centre  see  ?
  • 30. LEISURE GROWTH MARKETS
  • 31. People  Eat  Out  More  
  • 32. Breaks  –  Stress-­‐Busters • • • • Luxury and pleasure Impulse buying Special treats Many more short citybreaks – at all times of year • Second main holidays / adventure / activity eg winter sun
  • 33. 5%  in  UK  will  take  an   adventure  break  in  2014    
  • 34. Tailor  made  holidays  /   mulS-­‐desSnaSon  luxury
  • 35. City  breaks  now  as  popular  as  beach   holidays  for  UK  residents
  • 36. Stag  weekend  /  Hen  weekend Average  UK  15-­‐24  year  old  took  5  breaks  last  year
  • 37. 21,000 marriages a year in Ireland and global trend is more elaborate
  • 38. EU 600 million • 5000 brides confetti.co.uk
  • 39. Desire  to  be  Different    
  • 40. Memories  and  Moments
  • 41. BUSINESS GROWTH MARKETS
  • 42. 68,000 overseas visitors to Dublin conferences in 2013 Ireland events market EU100m a year
  • 43. Making  it  more  Personal  
  • 44. Demand  for  unusual  venues  is  growing
  • 45. Business mixed with Leisure • 33%  of  tourism  spending   in  London  is  by  business   travellers
  • 46. OLDER GUESTS GROWTH MARKET
  • 47. 1 billion over 60 year olds in 10 years
  • 48. Europe Dying 4 couples to produce single great-grand child in some nations
  • 49. 75%  of  all  US  and  UK  wealth  owned  by   those  over  65  -­‐  mostly  women
  • 50.              Rest  -­‐  Reading  
  • 51. IMPACT OF ONLINE ON HOTELS IN 2014
  • 52. Would recommend you to a friend ?
  • 53. "Perfection!,"  TripAdvisor Member, FEb 17, 2014 This was a most beautiful Paris hotel. Delightful, all perfect. We will stay again v soon. "Terrible! TripAdvisor Member, Jan 23, 2014 Terrible place, rats, dirty, noisy - sick with food poisoning for 2 weeks. Nearly died.
  • 54. 1  trillion  pages                  a  month
  • 55. 1 Billion accounts
  • 56. e-­‐commerce  hits  $1.5  trillion  2014 12%  all  UK  retail
  • 57. Huge growth aggregators
  • 58. Price Transparency
  • 59. Italy:  58%  increase  in   aggregator  sales  of   insurance  in  first  6   months  of  2013  v  2012
  • 60. 2014  ruling  by  Office   of  Fair  Trading  allows   Online  Travel  Agents   to  discount  hotel   rooms,  paid  out  of   their  own  margins
  • 61. Hotel  booked on  arrival   in  city
  • 62. Why  can’t  I  find  a  place  to  stay?
  • 63. LocaSon   MarkeSng is  next BIG  THING
  • 64. • Zettabyte Exabyte Petabyte Terabytes = 1024 Exabytes = 1024 Petabytes = 1024 Terabytes = 1024 Gigabytes BIG Data
  • 65. • Home • Work • Online • Offline • Sales • Entertain • Phone • Mobile • Chat • Mobile KNOW YOUR CUSTOMER Travel and Room Preferences
  • 66. HOW TO AMAZE YOUR GUESTS
  • 67. Night Flight or Day Flight Going out or coming home? – work, food, drink, chat, party, unwind, dark, quiet, sleep, leave Best  for  Business Out  /  Back  
  • 68. 100
  • 69. Room Key
  • 70. Junk but no iron
  • 71. 108
  • 72. The  only  hotel  value  worth  having   Treat every customer as if a member of your own family or a friend eg web / phone
  • 73. Wonderful  Memories
  • 74. RESOURCES >500 videos of Keynotes http://www.youtube.com/pjvdixon Global Trends Website: http://www.globalchange.com