Future of Hotels and Travel Industry - Hotel trends in Ireland - Keynote Speaker

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Future of hotel industry in Ireland - keynote speaker and Futurist Patrick Dixon, slides of keynote given at Irish Hotels Federation event in Dublin 2014.

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Future of Hotels and Travel Industry - Hotel trends in Ireland - Keynote Speaker

  1. 1. Future of Hotels and Irish Hospitality Industry Dr Patrick Dixon Chairman Global Change Ltd
  2. 2. ALL      BIG      TRENDS      ARE      RELATED What  will  Irish  Hotel  Industry  look  like  in  2020  ? Downturn  is  (almost)  history  but  customers  have  CHANGED
  3. 3. Tourism in Ireland EU 7bn Around 200,000 jobs - 4.5% of GDP 50,000 in hotels and guest houses 11% of all workers in Ireland
  4. 4. Visitors to Ireland The Gathering 2013 Overseas visitors up 7% US visitors up 15% 265,000 extra visitors was huge achievement in difficult economic situation
  5. 5. 6,000 extra hotel beds in boom - only 1500 lost in last 3-4 years - 70% bed nights are Irish customers
  6. 6. Hotel Occupancy and Rates will continue to recover
  7. 7. Hotel Occupancy and Rates will continue to recover
  8. 8. Experiences Matter Most
  9. 9. Strategies often overtaken by events World can change faster than you can hold a board meeting
  10. 10. You need more than one strategy to grow your hotel business
  11. 11. 22
  12. 12. GLOBAL ECONOMY WILL GROW 2014-2020
  13. 13. WGP  1980-­‐2013  (%,constant  prices)  
  14. 14. US  GDP  1980-­‐2013   (%,constant  prices)  
  15. 15. EU  GDP  1980-­‐2013   (%,constant  prices)  
  16. 16. Vietnam  GDP  1985-­‐2011  
  17. 17. Republic of Ireland boom was fed by low Euro interest rates Low borrowing costs, high inflation, fixed exchange rate
  18. 18. 2% inflation target likely to be discarded
  19. 19. £  375bn • $2.3  trillion  US  +  $65bn  per  month
  20. 20. Euro  to  Pound  -­‐  managing  risk  
  21. 21. >40%  WDP  by  2015 — IMF - adjusted for Purchasing Power Parity
  22. 22. $3.4  trillion   Reserves  
  23. 23. 300  million  move  to  ciSes  in  China Rapidly  growing  middle  class  =  travellers
  24. 24. FUTURE of TRAVEL will be DRIVEN by
  25. 25. EMOTION and desire for EXPERIENCE
  26. 26. “Great  hotel  guest  experiences”     Mystery  Shopping     39
  27. 27. 80%  lost  in  seconds  
  28. 28. Online  travel  revoluSon Hotels,  conference  centres  and  travel  agents   need  to  respond  instantly  to  e-­‐mail
  29. 29.                 What  can  hotel  call-­‐centre  see  ?
  30. 30. LEISURE GROWTH MARKETS
  31. 31. People  Eat  Out  More  
  32. 32. Breaks  –  Stress-­‐Busters • • • • Luxury and pleasure Impulse buying Special treats Many more short citybreaks – at all times of year • Second main holidays / adventure / activity eg winter sun
  33. 33. 5%  in  UK  will  take  an   adventure  break  in  2014    
  34. 34. Tailor  made  holidays  /   mulS-­‐desSnaSon  luxury
  35. 35. City  breaks  now  as  popular  as  beach   holidays  for  UK  residents
  36. 36. Stag  weekend  /  Hen  weekend Average  UK  15-­‐24  year  old  took  5  breaks  last  year
  37. 37. 21,000 marriages a year in Ireland and global trend is more elaborate
  38. 38. EU 600 million • 5000 brides confetti.co.uk
  39. 39. Desire  to  be  Different    
  40. 40. Memories  and  Moments
  41. 41. BUSINESS GROWTH MARKETS
  42. 42. 68,000 overseas visitors to Dublin conferences in 2013 Ireland events market EU100m a year
  43. 43. Making  it  more  Personal  
  44. 44. Demand  for  unusual  venues  is  growing
  45. 45. Business mixed with Leisure • 33%  of  tourism  spending   in  London  is  by  business   travellers
  46. 46. OLDER GUESTS GROWTH MARKET
  47. 47. 1 billion over 60 year olds in 10 years
  48. 48. Europe Dying 4 couples to produce single great-grand child in some nations
  49. 49. 75%  of  all  US  and  UK  wealth  owned  by   those  over  65  -­‐  mostly  women
  50. 50.              Rest  -­‐  Reading  
  51. 51. IMPACT OF ONLINE ON HOTELS IN 2014
  52. 52. Would recommend you to a friend ?
  53. 53. "Perfection!,"  TripAdvisor Member, FEb 17, 2014 This was a most beautiful Paris hotel. Delightful, all perfect. We will stay again v soon. "Terrible! TripAdvisor Member, Jan 23, 2014 Terrible place, rats, dirty, noisy - sick with food poisoning for 2 weeks. Nearly died.
  54. 54. 1  trillion  pages                  a  month
  55. 55. 1 Billion accounts
  56. 56. e-­‐commerce  hits  $1.5  trillion  2014 12%  all  UK  retail
  57. 57. Huge growth aggregators
  58. 58. Price Transparency
  59. 59. Italy:  58%  increase  in   aggregator  sales  of   insurance  in  first  6   months  of  2013  v  2012
  60. 60. 2014  ruling  by  Office   of  Fair  Trading  allows   Online  Travel  Agents   to  discount  hotel   rooms,  paid  out  of   their  own  margins
  61. 61. Hotel  booked on  arrival   in  city
  62. 62. Why  can’t  I  find  a  place  to  stay?
  63. 63. LocaSon   MarkeSng is  next BIG  THING
  64. 64. • Zettabyte Exabyte Petabyte Terabytes = 1024 Exabytes = 1024 Petabytes = 1024 Terabytes = 1024 Gigabytes BIG Data
  65. 65. • Home • Work • Online • Offline • Sales • Entertain • Phone • Mobile • Chat • Mobile KNOW YOUR CUSTOMER Travel and Room Preferences
  66. 66. HOW TO AMAZE YOUR GUESTS
  67. 67. Night Flight or Day Flight Going out or coming home? – work, food, drink, chat, party, unwind, dark, quiet, sleep, leave Best  for  Business Out  /  Back  
  68. 68. 100
  69. 69. Room Key
  70. 70. Junk but no iron
  71. 71. 108
  72. 72. The  only  hotel  value  worth  having   Treat every customer as if a member of your own family or a friend eg web / phone
  73. 73. Wonderful  Memories
  74. 74. RESOURCES >500 videos of Keynotes http://www.youtube.com/pjvdixon Global Trends Website: http://www.globalchange.com

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