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Future of health through food, consumer focus on  healthcare, nutritionals,beverages, nutrition, Diet and supplements  - Conference keynote speaker
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Future of health through food, consumer focus on healthcare, nutritionals,beverages, nutrition, Diet and supplements - Conference keynote speaker

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http://www.globalchange.com - food and Health - As we have seen in recent food scares, customers are deeply worried about food safety - especially parents who are concerned about the health of babies …

http://www.globalchange.com - food and Health - As we have seen in recent food scares, customers are deeply worried about food safety - especially parents who are concerned about the health of babies or their young children. Therefore expect more regulations about food quality and healthiness, more food labelling, more food safety checks - and more sensational news stories about food safety lapses. Food industry trends in retail - small food outlets to major retail chains. Food sales are all about emotion and consumer passion: quality, health, flavour, additives, colourants, natural food, organic food, preservatives, sourcing of animals, animal welfare, sustainable fisheries, fair trade, kosher, hallal, vegetarian, vegan - there are already hundreds of niche food markets. Expect this diversification to continue - with specialist retail food stores, and also with sub-brands inside major stores such as Wal-Mart, Carrefour or Tesco.

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  • 1. Future Health Through Food Dr Patrick Dixon Chairman Global Change Ltd
  • 2. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Future of health through food, consumer focus onhealthcare, nutritionals, beverages, nutrition, Diet and supplements for Danone (2009) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.
  • 3. Future Health Through Food9am: Vision of the Future – 1 hour Brain dump – 10 minutes10.10am: Break – 20 minutes10.30am: Issues and Challenges? - 45 minutes11.15am: Stretch break11.30am: Feedback + discussion – 45 minutes12.15pm: Questions – and how to double your impact as a leader in half the time
  • 4. Wild CardsLow probability, high impact events
  • 5. 10% Cleveland homes repossessed 1 in 146 homes new action in Nevada744,000 homeless in July 2008 – Las Vegas Bus Tour
  • 6. 1 billion childrenMost peoplelive in cities
  • 7. China – 300m move to cities by 2020748m Africa cities 2020  commodities
  • 8. From Global Crisis to Recovery
  • 9. Wild CardsLow probability, high impact events
  • 10. • IT: Google, Hewlett Packard, IBM, Microsoft, Philips, SAP, Toshiba• Financial services: Allianz, Aviva, Barclays, BNP Paribas, Credit Suisse, Deutsche Bank, HSBC, Morgan Stanley, Prudential, UBS, Zurich• Food and Drink / Packaging Industry: Carlsburg, Diageo, Kraft Jacobs Suchard, Nutreco, Rexam, RPC, Sara Lee, Schwans Frozen Foods, Tetrapak, Unilever• Health and lifestyles: Genentech, Gillette, GSK, Johnson and Johnson, Roche, Novartis, Siemens Medical, Wyeth• Travel: Air France, Airbus, Ford, KLM, Virgin• Energy, Chemical Industry, Mining BP, ExxonMobil, General Electric.• Media, Telecommunications and Distribution: AT&T, BT,, DHL, Fedex, Nokia, O2, Vodafone
  • 11. 10% Cleveland homes repossessed 1 in 146 homes new action in Nevada744,000 homeless in July 2008 – Las Vegas Bus Tour
  • 12. The Future is about .......... e
  • 13. The food and health industries will be shaped by emotion
  • 14. “Yesterday’s drugs were about need:tomorrow’s will be about living faster and staying young”
  • 15. Future in developed markets is about performance not wellness
  • 16. People Want to Look Better• 51% growth in botox treatment• 31% growth laser hair removal• 31% growth in cosmetic surgery enquiries• (UK 2007  2008)
  • 17. Sexual Performance
  • 18. Brain Faster – and better?
  • 19. Obesity Epidemic• 1 in 3 newborn babies in New York will develop diabetes• Obesity costs US $100bn a year
  • 20. Food: new tobacco?• Food so nice you get addicted ?• Release of endorphins ?• Food re-engineering the body?
  • 21. Vaccines from Bananas
  • 22. Kalms: “unique combination of pure plant extracts that are proven to help you to cope with the stresses of everyday living and to sleep better”.
  • 23. Herbal Blue Pills• Garlic contains Nitric Oxide Synthase• Ginkgo Biloba increase blood circulation• Maca Root - Peru• Horny Goat Weed - China• Fo-Ti - China
  • 24. HIV Immunity• Nutricia clinical trial• 52 weeks of treatment• Significantly reduced decline in CD4+ count in comparison to a control group
  • 25. Nutrition for sick people could grow 500% as a market in next 10 yearsNumico sales were up 12.8% in 2008 - Nutricia, Fortimel, Neocate and Nutrini
  • 26. Interesting Neutraceuticals• Resveratol • Alpha-linoleic acid• Broccoli (sulforaphane) • Glucosamine• Flavonoids • Chondroitin• Beta-carotene • Ginseng• Anthocyanins • Garlic oil
  • 27. Own Brand – subthemes much of it nutritional or ethical• Healthy heart • Antioxidants• Lower cholesterol • 5 portions of• Islamic vegetables a day• Kosher • Additive free• Vegetarian • Colourant free• Vegan • Fair Trade• Organic • Free range
  • 28. Consumers move on....
  • 29. Sustainability • 200 billion litres a year • 1.5 million tons of plastic • 170 million tons of oil –Produce and transport
  • 30. Bacteria etc in Bottled Water• 12% Campylobacta infections in UK• 6,000 cases a year• The Environmental Working Group (EWG) found a “surprising array of chemical contaminants” in 10 brands of bottled water including Walmart, Sam’s Choice and Giant Supermarket’s Acadia brands.
  • 31. Europe Dying 4 couples needed toproduce just one great- grandchild
  • 32. 75% of all US and UK wealth owned by those over 65
  • 33. 1 millionpeople over90 years old in Italy by 2026
  • 34. Single Most Dominant Pharma / Health Factor Will Be Ageing • 65% health budget • Rising fast • But almost all major diseases are age- related
  • 35. Huge Unmet NeedsPatients shield us from the truth
  • 36. Size of Complementary Medicine Industry• Hard to measure• 33% of people using these things fits with other data• US figures are similar• Could be worth £1.6bn pa in UK alone• Market for herbal remedies could be more than $20bn globally – growing rapidly• Neutraceutical-containing foods probably sell more than $4bn a year• 50,000 specialist therapists• 20,000 doctors and nurses trained to offer complementary therapies
  • 37. Main reasons why People Take Complementary Rx• Aches and pains, arthritis, back problems, anaemia, bones, colds, depression, hay fever, headaches, insomnia, stress, general health, skin problems, menopause, menstrual symptoms, slow down ageing, flu, cuts and bruises, eczema, asthma, tiredness, relaxation / calming, travel sickness, bad diet, irritable bowel syndrome
  • 38. Can we stop ageing ?
  • 39. Worn out Mitochondria – Energy Boostalphalipoic acid and acetyl-carnitine improves energy levels in rats, as well as mental capability
  • 40. Treatment which restores and maintains the youthful elasticity of hardened arteries – and helps wrinkled skin. Global sales?
  • 41. Urban Successful Heart repair • Inject bone marrow stem cells after bypass • Improves heart function
  • 42. Near-perfect repair ofheart or brain damage following coronary / strokeusing adult stem cells
  • 43. YourBrain CanRepair Itself Daily
  • 44. Alzheimers: Souvenaid• Souvenaid clinical trial• Multi-nutrient drink• MIT collaboration• Results to a peer- reviewed journal
  • 45. Negligible senescence is a reality• Rockfish, Turtles, some Whales• No signs of getting old
  • 46. Companies interested in communication Media is interested in revelation The truth about your organisation ! What kind of products they really are
  • 47. "Perfection!, Wonderful hotel. Goodvalue, beautiful views.“ Telford UK, Sept20, 2009This was the most beautiful hotel. Clean,friendly and good value. “Worst hotel I have ever been in.Should be closed down.“Paris Aug 23, 2009NEVER stay in this terrible place. Rats,insects, dirty. Many guests got sick.
  • 48. Public Information• But will people believe what officials are saying ?
  • 49. “Danone Activia® scientificallyproven to help improve slowerdigestive transit, which for lotsof woman can mean helpingwith those occasional sluggishor bloated feelings.”
  • 50. 500 Health Claims – check byEuropean Food Safety Authority (EFSA) • 70% rejected – 1 October 2009 • 100% rejection of all probiotic and herbal remedy claims • Most approved were vitamin and mineral supplements backed by well-documented studies • Glucosamine, chondroitin and taurine claims were rejected
  • 51. Article 14:“Disease Reduction and Children’s Claims”10 claims withdrawn - eg Nestle, Unilever and Valio, Irish Dairy Council, France-based Association of the Food Industries for Particular Nutritional Uses of the European Union (IDACE).
  • 52. Article 14 Probiotic Submission for Diarrhoeafollows positive opinion by the European Food Safety Authority (EFSA) on link between tomato extract consumption and reduced blood platelet aggregation
  • 53. 19 Sept 2009 - $35 million Class Action settled v Dannon• More visibility of scientific names of the "probiotic" cultures in the yogurts• Remove "immunity" from DanActive claims• “Positive effect on your digestive tracts immune system"  “Interact with your digestive tracts immune system.“• Refund up to $100 per customer, depending on how much yogurt each bought
  • 54. Power of the Mind - Placebo• University of Connecticut• 9 clinical trials of 2,318 patients• Random allocation antidepressant medication or a placebo
  • 55. Power of the Mind - Placebo• University of Connecticut• 9 clinical trials of 2,318 patients• Random allocation antidepressant medication or a placebo• 75% Seratonin Reuptake Inhibitor impact due to placebo effect• 30-60% of Doctor use them
  • 56. Placebos Release Brain Chemicals• Parkinson’s: placebo release dopamine• Caffeine: placebo increase in bilateral dopamine release in the thalamus• Glucose: the expectation of an intravenous injection of glucose increases the release of dopamine in the basal ganglia of men• Methylphenidate: the expectation of intravenous injection causes a “high”• Equivalent to 6-8mg morphine post-op pain
  • 57. Parliamentary campaign to enforce infant formula marketing 20 July 2007• Only 6 claims are permitted on infant formula labels, such as sucrose free or iron enriched. Examples of non-compliant : "Omega 3 LCPs for development. Nucleotides help growth and the immune system. Beta-carotene helps the immune system, Prebiotics supporting babys natural defences, Closer than ever to breast milk."
  • 58. Global Warming - facts
  • 59. Why Biofuels Are No Answer
  • 60. 18% of 2008 US grain  fuel• 20 million acres lost
  • 61. Join the Opposition– Fish farming – BBC TV– Nutreco 20% share price fall– Partner Friends of the Earth– New “scandal” in Brazil– “Best practice” kill off story
  • 62. Ethical Companies talk about • Growth • Profits • Shareholder value ( + customers…)
  • 63. • For individuals• For family• For community• For whole earth
  • 64. Future of Foods for Health9am: Vision of the Future – 1 hour Brain dump – 10 minutes10.10am: Break – 20 minutes10.30am: Issues and Challenges? - 45 minutes11.15am: Stretch break11.30am: Feedback + discussion – 45 minutes12.15pm: Questions – and how to double your impact as a leader in half the time
  • 65. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50) Future of health through food, consumer focus onhealthcare, nutritionals, beverages, nutrition, Diet and supplements for Danone (2009) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.