Future Food, Drink and  Household Goods     Dr Patrick Dixon  Chairman Global Change Ltd
Patrick Dixon is Chairman of Global Change Ltd, Author of    15 books and has been ranked one of the 20 most  influential ...
Wild CardsLow probability, high impact events
10% Cleveland homes repossessed  1 in 146 homes new action in Nevada744,000 homeless in July 2008 – Las Vegas Bus Tour
The Future is about ..........              e
The food and drink industryin Sweden will be shaped by   emotion
Issues that generate Passion• Food for life or a form of poison?    – Obesity    – Wellbeing    – Food safety / additives ...
Leaders interested in communication  Media is interested in revelation     The truth about your organisation !     What ki...
"Perfection!, Wonderful hotel. Goodvalue, beautiful views.“ Telford UK, Sept20, 2009This was the most beautiful hotel. Cle...
Latitude
> 2 billion application downloads• Best brains in the  world• Many are students• Writing for pocket  money
Own Brand – subthemes      much of it nutritional or ethical•   Healthy heart       • Antioxidants•   Lower cholesterol   ...
Obesity Epidemic• 1 in 3 newborn  babies in New York  will develop  diabetes• Obesity costs US  $100bn a year
Urban   Food: new tobacco?• Food so nice  you get  addicted ?• Release of  endorphins ?
“Yesterday’s medical treatments wereabout need: tomorrow’s will be about  desire – live fast and stay young”
Sexual Performance
Brain Faster – and better?
Can we stop ageing ?
Negligible senescence is a reality• Rockfish,  Turtles, some  Whales• No signs of  getting old
Global Warming - facts
1 billion  children inAfrica and Asia will soon beadults with big   appetites
China – 300m will move to cities by 2020     748m in African cities by 2020  Growth of meat-eating middle class
WTO – Trade Barriers to Food
Join the Opposition– Fish farming – BBC TV– Nutreco 20% share price fall– Partner Friends of the Earth– New “scandal” in B...
Radical   Tesco Computers for Schools• Collect tokens• 42,200 computers• One for every  school in the UK
Why Biofuels Are No Answer
Why Biofuels Are No Answer
18% of 2008 US grain  fuel• 20 million  acres lost
Ethical          Companies talk about • Growth • Profits • Shareholder value   ( + customers…)
Ethical           Individuals talk about… •   Own needs •   Family + friends •   Community •   Wider world •   How they feel
Patrick Dixon is Chairman of Global Change Ltd, Author of    15 books and has been ranked one of the 20 most  influential ...
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker
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Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker

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http://www.globalchange.com Food industry trends in retail - small food outlets to major retail chains. Food sales are all about emotion and consumer passion: quality, health, flavour, additives, colourants, natural food, organic food, preservatives, sourcing of animals, animal welfare, sustainable fisheries, fair trade, kosher, hallal, vegetarian, vegan - there are already hundreds of niche food markets. Expect this diversification to continue - with specialist retail food stores, and also with sub-brands inside major stores such as Wal-Mart, Carrefour or Tesco. As we have seen in recent food scares, customers are deeply worried about food safety - especially parents who are concerned about the health of babies or their young children. Therefore expect more regulations about food quality and healthiness, more food labelling, more food safety checks - and more sensational news stories about food safety lapses.

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Future of good retailing and mass market, fast moving consumer goods (FMGCs) - Conference keynote speaker

  1. 1. Future Food, Drink and Household Goods Dr Patrick Dixon Chairman Global Change Ltd
  2. 2. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50)Future of good retailing and mass market, fast moving consumer goods (FMGCs) for the Swedish groceries association (2009) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.
  3. 3. Wild CardsLow probability, high impact events
  4. 4. 10% Cleveland homes repossessed 1 in 146 homes new action in Nevada744,000 homeless in July 2008 – Las Vegas Bus Tour
  5. 5. The Future is about .......... e
  6. 6. The food and drink industryin Sweden will be shaped by emotion
  7. 7. Issues that generate Passion• Food for life or a form of poison? – Obesity – Wellbeing – Food safety / additives / fats / dioxin / mercury• Price of basic foods  riots• Fusion of food and fuel• Countryside, farmland use, EU subsidies• Animal welfare• Pollution – pesticides, fungicides, slurry run off
  8. 8. Leaders interested in communication Media is interested in revelation The truth about your organisation ! What kind of people you really are
  9. 9. "Perfection!, Wonderful hotel. Goodvalue, beautiful views.“ Telford UK, Sept20, 2009This was the most beautiful hotel. Clean,friendly and good value. “Worst hotel I have ever been in.Should be closed down.“Paris Aug 23, 2009NEVER stay in this terrible place. Rats,insects, dirty. Many guests got sick.
  10. 10. Latitude
  11. 11. > 2 billion application downloads• Best brains in the world• Many are students• Writing for pocket money
  12. 12. Own Brand – subthemes much of it nutritional or ethical• Healthy heart • Antioxidants• Lower cholesterol • 5 portions of• Islamic vegetables a day• Kosher • Additive free• Vegetarian • Colourant free• Vegan • Fair Trade• Organic • Free range
  13. 13. Obesity Epidemic• 1 in 3 newborn babies in New York will develop diabetes• Obesity costs US $100bn a year
  14. 14. Urban Food: new tobacco?• Food so nice you get addicted ?• Release of endorphins ?
  15. 15. “Yesterday’s medical treatments wereabout need: tomorrow’s will be about desire – live fast and stay young”
  16. 16. Sexual Performance
  17. 17. Brain Faster – and better?
  18. 18. Can we stop ageing ?
  19. 19. Negligible senescence is a reality• Rockfish, Turtles, some Whales• No signs of getting old
  20. 20. Global Warming - facts
  21. 21. 1 billion children inAfrica and Asia will soon beadults with big appetites
  22. 22. China – 300m will move to cities by 2020 748m in African cities by 2020 Growth of meat-eating middle class
  23. 23. WTO – Trade Barriers to Food
  24. 24. Join the Opposition– Fish farming – BBC TV– Nutreco 20% share price fall– Partner Friends of the Earth– New “scandal” in Brazil– “Best practice” kill off story
  25. 25. Radical Tesco Computers for Schools• Collect tokens• 42,200 computers• One for every school in the UK
  26. 26. Why Biofuels Are No Answer
  27. 27. Why Biofuels Are No Answer
  28. 28. 18% of 2008 US grain  fuel• 20 million acres lost
  29. 29. Ethical Companies talk about • Growth • Profits • Shareholder value ( + customers…)
  30. 30. Ethical Individuals talk about… • Own needs • Family + friends • Community • Wider world • How they feel
  31. 31. Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50)Future of good retailing and mass market, fast moving consumer goods (FMGCs) for the Swedish groceries association (2009) 500 videos of keynotes www.youtube.com/user/pjvdixon Over 4 million views Dixon’s Futurist Website www.globalchange.com/ 14 million unique visitors.

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