Customer Focus and Innovation - Conference Keynote Speaker

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"http://www.globalchange.com - Understanding the trends that affect us all. High velocity decision making with multiple strategies for growth in different circumstances. The world is changing faster …

"http://www.globalchange.com - Understanding the trends that affect us all. High velocity decision making with multiple strategies for growth in different circumstances. The world is changing faster than you can hold a board meeting. Shortened production cycles. Accelerating change and business transformation. Viral events, economic chaos and crisis. Managing multiple risks. How lucky are you in business? Being prepared for the unexpected. Contingency planning.

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  • 1. Customer Focus and InnovationDr Patrick Dixon Chairman Global Change Ltd
  • 2. Patrick Dixon is Chairman of Global Change Ltd,Author of 15 books and has been ranked one of the 20 mostinfluential business thinkers alive today (Thinkers 50)Customer Focus and Innovationkeynote for EEN (2011)500 videos of Keynoteswww.youtube.com/pjvdixonOver 4 million viewswww.globalchange.com14 million unique visitors
  • 3. 1  billion  children  
  • 4.                Just  Noise  
  • 5. The Future is aboutEMOTION
  • 6. not enough to succeedINNOVATION
  • 7. All RealInnovationIsDIVERGENT
  • 8. InformationRevelation
  • 9. 1  trillionpages  a  month
  • 10. Social  Enterprise
  • 11. "Perfection!,"  TripAdvisorMember, Sept 13, 2011This was the most beautifulhotel"Terrible! TripAdvisorMember, Sept 10, 2011
  • 12. 86% say TV ads greatest impactDeloitte 2011
  • 13. • 40% mobile phone users in Spain = SMARTPHONES• 41% Spanish smartphone users go online on phones• Facebook etc is commonest reason
  • 14. Instant  Ra:ngs
  • 15. From  Invasive  to  Insight  
  • 16. Ecosystem
  • 17. Be subtle !PrivacyPrivilegeProtection
  • 18. • Home• Work• Online• Offline• Sales• Entertain• Phone• Mobile• Chat• Social networks• Mobile• TV / videoONECUSTOMER
  • 19. •March 2011
  • 20. We only needone big ideaeach year
  • 21. Where do you get your best ideas ?
  • 22. •70% staff time on core business•20% on new ideas to improve•10% on wild thinking - innovate
  • 23. • Can be demoralising
  • 24. • Show people why it matters• Convince people of urgency• Take all ideas seriously• Reward people prepared to risk failure• Celebrate successful innovationsWHY CHANGE
  • 25. •“The voyage ofdiscovery is notin seeking newlandscapes butin having neweyes.”•Marcel Proust
  • 26. "Creativity is just having enoughdots to connect…."-- Steve Jobs
  • 27. “Once a new ideasprings intoexistence, it cannotbe unthought.”Edward de Bono
  • 28. •"If at first the idea is not absurd, thenthere is no hope for it."-- Albert Einstein
  • 29. •"Every act ofcreation is firstof all an act ofdestruction."--Picasso
  • 30. Play + Water
  • 31. Robot + Cell
  • 32. $40 TrillionGreen TechBoom
  • 33. Power +
  • 34. Profit fromPower cuts
  • 35. Russia from Sahara
  • 36. Gas + Rubber
  • 37. –Wikipedia model – fast and low cost–Crowd-sourcing – used by GSK, IBM,Hewlett Packard etc–First step is to include wider staff teamsto solve problems•Broadcast challenge to be tackled•Mechanism for discussion / feedbackOpen Innovation
  • 38. •Individuals•Family•Staff•Community•Whole earthMaking Life Better
  • 39. Patrick Dixon is Chairman of Global Change Ltd,Author of 15 books and has been ranked one of the 20 mostinfluential business thinkers alive today (Thinkers 50)Customer Focus and Innovationkeynote for EEN (2011)500 videos of Keynoteswww.youtube.com/pjvdixonOver 4 million viewswww.globalchange.com14 million unique visitors