Buzz radar full proposal nc
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Buzz radar full proposal nc Buzz radar full proposal nc Presentation Transcript

  • ! Social Media | Captured | Visualised Introduction
  • Buzz Radar The Basics An innovator in realtime social data visualisation! ! Based in London! ! Built by a veteran team of social media experts, big data engineers and marketing specialists! ! ! Providing ! Social media command centres ! Live event visualisations ! Realtime in store info-graphics ! ! for some of the worlds biggest brands, events and broadcasters ensuring an always on 24/7 service.
  • Some of our clients !
  • Buzz Radar Mission Control The challenges organisations currently face! Social Media is now central for Brands and Services to connect with customers ! ! Vital Social data from customers is usually only seen by and organisations social team! ! Social Media Data is poorly Understood by Most People in the Organisation! ! ! Conventional social analytic tools are hard to use, time consuming and hard to understand. They require the user to know exactly what they are looking for! ! Reports sent to management are redundant the second they are produced!
  • Buzz Radar Mission Control Providing real-time big data visualisations that everyone can understand! Only social data company that really focuses on presenting real-time data in engaging actionable and easy to understand formats! ! Unique in providing lean back big screen visualisation that help organisations share ! social data and create a culture of listening! ! Key insights and stats are broadcast without having to interact and easy to use cloud platform allows for a deep dive into the data! ! Visualisation are easily customisable allowing organisations to fully brand them
  • How it works The Buzz Radar Engine Curation and Moderation! of content can be controlled by a community manager if needed Everyday Brand Monitoring! Creating a company wide culture of listening ! Campaign & Crisis Monitoring! Mission Control / War Rooms quickly implemented for real-time tracking at critical times Cloud based insights platform provides a deeper dive behind the big screen visualisations on any device Event Visualisations! Amplifying online conversation for marketing and internal events
  • How it works Buzz Radar 2nd Screen approach Two Part System! Big Screen Visualisations! Insights and Curation! ! Animated visualizations provide top line insight with headline content and stats. Those who want to have a deeper dive into any content displayed can log into the insights and curation platform to have a closer look.
  • Insights & Curation Easy to use deep dive analytics & curation While animated visualisations provide top line insight with headline content and stats, those who want to have a deeper dive into any content displayed can log into the insights and curation ! platform to have a closer look. ! ! Our insights and curation platform allows for easy access to the vital stats from any device.! ! It also allows for control of content displayed on the big screens.! !
  • Solutions! !
  • Buzz Radar Mission Control Real-time customer driven insights for the whole organisation ! Making social data easy to understand and gain insight from. Each visualisation has been carefully designed so you can see what’s going on at a glance without having to do anything. Everyone from the Janitor to the CEO can see what customers are saying and sharing about the brand.! Visualising the data on big screens and placing them in communal areas throughout the organisation provides understandable real-time insights that everyone can share and discuss.!
  • Buzz Radar Event Visualisations Connecting online conversation to whats happening on the ground ! Events drive online conversation through social channels. We visualise all the social content and data and create entertaining and engaging realtime animated info graphics. The result is a more engaged and stimulated audience who are connected in a much stronger more intimate way to the event
  • Buzz Radar Retail Visualisations Driving consumers in-store by visualising consumer UGC content . ! Retail is the next big frontier for social media. By visualising tweets updates and pictures relating to a brand in store we can drive consumer interaction and intent to purchase. Buzz radars retail visualisation are quick and cost-effective to brand and easy to roll out across digital signage networks.
  • Big Screen Visualisations! !
  • Visualisations: Smart Twitter Wall Types of tweets that can be displayed:-! ! ! 1. Latest Tweets! 2. Most Retweeted! 3. Most Influential! 4. Local Tweets! ! Automatic profanity filter! ! Displays all tweets mentioning your brand keywords on Twitter in real time. Great for seeing a snapshot of what users are saying about the brand right now alongside the most retweeted (popular tweets) of the past week! Cloud based pre & post moderation tools! ! Look & feel is fully customisable! ! !
  • Visualisations: Animated word cloud The larger the word the more often has been mentioned.! ! Ability to adjust time scale - last hour, last day, last week! ! ! Ability to remove words! ! Look & feel is fully customisable An animated display of the current most frequently mentioned words alongside your brand and campaign keywords. Helps the organisation get a feel for the mood of customers over the past 24 hours at a glance as well as providing a useful heads up to a potential trend or crisis
  • Visualisations: Real-time gallery Ability to play out latest tagged photos and videos from Instagram, Twitter, Vine and Facebook or all combined! ! ! Full easy cloud based moderation tools! ! Look & feel is fully customisable! A real-time feed of all images and videos tagged with keywords from Twitter, Vine, Facebook and Instagram. Great for identifying brilliant UGC for campaigns and seeing how customers use content related to your brand!
  • Visualisations: Most talked about chart Lists can be added or modified at any time! ! Ability to adjust time scale - last hour, last day, last week! ! ! Look & feel is fully customisable! A billboard Top-10 style chart, tracking mentions of things like contestants, campaigns products or brands. Instantly letting you know whats conversational right now.!
  • Visualisations: Facebook daily health monitor Counting the number of likes and comments your page is receiving and comparing it to the number at the same time yesterday.! ! ! Benchmarking those results against your competition in real time.! ! Measuring the health of your brand’s Facebook channels and comparing it to your competition.!
  • Visualisations: Twitter Daily Health Monitor Counting the number of mentions and retweets your Twitter channel is getting and comparing it to the number at the same time yesterday.! ! ! Benchmarking those results against your competition in real time. Measuring the health of your brands Twitter channel and comparing it to your competition.
  • Visualisations: Youtube Daily Health Monitor Counting the number of views your Youtube channel is getting and comparing it to the number at the same time yesterday.! ! ! Benchmarking those results against your competition in real time. Measuring the health of your brands youtube channel and comparing it to your competition.!
  • Visualisations: Google Plus Daily Health Monitor Counting the number of +1’s and Circles your channel is getting and comparing it to the number at the same time yesterday.! ! ! Counting the number of +1’s and Circles your channel is getting and comparing it to the number at the same time yesterday.! Measuring the health of your brands G+ channel and comparing it to your competition.!
  • Visualisations: Share of Voice Counts the total reach of all your social mentions, comments, likes, photos tagged and benchmarking those results against your competitors in real time. ! Measuring the total reach of your brand’s social channels and compares it to your competition. Provides a weekly comparison of your share of voice and Twitter following. This clearly shows not only how well your marketing is performing but how conversational your brand is compared to competitors
  • Visualisations: Conversation Heat map ! The size, concentration and colour of dots indicate the amount of conversation for a given area. The animation cycles through 24 hours showing the changes over the day while popping up top tweets and statistics Mapping the geographic concentrations of your conversation across the globe. Showing you where people are talking and what they are talking about. Giving you a clear steer of where marketing can be focused for maximum effect
  • Visualisations: Volume of Conversation Graphs your daily total of Tweets over the last 30 days to compare your progress over time. It also highlights the tweets with the greatest number of followers for selected days ! ! 30 day graph charting the Volume of Conversation for the brand. Showing you how mentions of your brand are growing or falling over the month. Allowing you to see what causes peaks and troughs in conversational traffic. Also allows you to keep an eye on the general trend for people talking about the brand.
  • Visualisations: Real-time Key Stats ! Displays your last 24 hour statistics for:! Social Reach! Twitter Mentions! ReTweets! Twitter Followers! Photos tagged! Facebook Likes At a glance letting you see the key statistics effecting the brand on social. All the key numbers at a glance
  • Visualisations: Top 10 Most Influential A count down of the most influential peple mentioning your brand. Profile pictures and statistics as well as tweets are displayed when featured.! ! Animated Top 10 most Influential people Tweeting about M&S. This automatically lets you see key influencers talking about M&S over the past 24 hours allowing you to get a quick easy overview of the key players who need to be engaged and what they are saying about the brand.
  • Visualisations: Most Effective Posts Your brands Facebook, Twitter, Youtube and Google+ posts ranked in order of effectiveness! ! ! Displays the Post, Likes, Comments, Reach and Share values benchmarked against most popular posts. Also displays user comments around post Showing you your brands most effective posts and the level of interactions it’s achieved. This gives everyone a clear indicator of what topics and formats work for your audience. Allowing you to adjust you message for maximum positive sentiment and reach !
  • Visualisations: Most Effective Videos Your brands Videos posted on Youtube! ! ! Displays the Post, Likes, Comments, Reach and Share values benchmarked against most popular posts. Also displays user comments around post Showing you your brands most effective videos according to reach and interaction. This gives everyone a clear indicator of what properties and formats work for your audience. Allowing you to adjust you broadcast strategy for maximum positive sentiment and reach !
  • Visualisations: Most Effective Videos Full Screen HD Playback of the most successful Videos posted on Youtube Channels according to reach and interaction ! Showing you your brands most effective videos according to reach and interaction. This gives everyone a clear indicator of what properties and formats work for your audience. Allowing you to adjust you broadcast strategy for maximum positive sentiment and reach !
  • Thankyou! !