Using Social Media to Create Social Good Patrick Byers PodCamp Seattle June 21, 2008

Good afternoon.

Agenda Social media is good for those in need Social good is good for business Examples Q + A

Social media is good for those in need

Social good is good for business

Examples

Q + A

Social media is good for those in need.

Social media is good for those in need Efficiently collect $ Greater transparency Less bureaucracy Band together Those in need can communicate one-to-many The changing roll of media

Efficiently collect $

Greater transparency

Less bureaucracy

Band together

Those in need can communicate one-to-many

The changing roll of media

“ People are the media in social media.” Joe Marchese SocialVibe

“ People are the media in social media.”

Joe Marchese SocialVibe

Social good is good for business.

Marketing is broken. Too little trust. Too much information .

How to break the cycle? Responsible Marketing

Casting responsibility Strategic responsibility Execution responsibility ROI responsibility Message responsibility Environmental responsibility Social responsibility Marketing is broken. Too little trust. Too much information .

We live on planet earth We want to do the right thing We trust people like us

That’s why social responsibility is so important now. And social networking is a potent tool to gain trust.

Guy Kawasaki @guykawasaki Chris Brogan @chrisbrogan

Freerice.com – 9 months About 500,000 37,397,673,050 grains of rice Fed 700,000 people, including 27,000 Myanmar refugees Eradicating famine video

About 500,000

37,397,673,050 grains of rice

Fed 700,000 people, including 27,000 Myanmar refugees

Eradicating famine video

Causes

Causes – One year stats 12 million users 80,ooo causes About 20,000 funded $2.5 M given Daily users Facebook 60k MySpace 25k

12 million users

80,ooo causes

About 20,000 funded

$2.5 M given

Daily users

Facebook 60k

MySpace 25k

http:// www.parade.com/givingchallenge 125 481 Nonprofits/projects that received donations 8,891 19,545 Highest # donation in one week 2,837 5,408 Highest # donations in one day $25.07 $24.50 Avg. donation amount 672 1,810 “ Charity badges” created 13,363 35,348 Total number donations

change everything

more

Image: Katherine Frey, Washington Post

Thanks to Twitter friends that contributed to this presentation guykawasaki warrenss freerangemom free2becassie jeannebreault rrmediaservices mriggen ethnicomm chrisbrogan hollyhagen drthomasho sschablow krisguy jimhirshfield jeffbundy emilyinchile infinitypro jecarpenter whatleydude mohamed keithdon nmhull gards tabs chinkerfly graydancer thattallguy ozma stacymonk mwalsh itsjustbrent drewmclellan Friend them! Links available here: del.icio.us/patrickbyers/twittergood

guykawasaki

warrenss

freerangemom

free2becassie

jeannebreault

rrmediaservices

mriggen

ethnicomm

chrisbrogan

hollyhagen

drthomasho

sschablow

krisguy

jimhirshfield

jeffbundy

emilyinchile

infinitypro

jecarpenter

whatleydude

mohamed

keithdon

nmhull

gards

tabs

chinkerfly

graydancer

thattallguy

ozma

stacymonk

mwalsh

itsjustbrent

drewmclellan

More information, much more Links to everything in this presentation, and more is here: http://del.icio.us/patrickbyers/socialgood Links to people on Twitter that contributed to or were mentioned in this presentation: http://del.icio.us/patrickbyers/twittergood Friend me on del.icio.us when you are there!

Links to everything in this presentation, and more is here: http://del.icio.us/patrickbyers/socialgood

Links to people on Twitter that contributed to or were mentioned in this presentation: http://del.icio.us/patrickbyers/twittergood

Friend me on del.icio.us when you are there!

Connect with Patrick Byers Outsource Marketing www.outsourcemarketing.com The Responsible Marketing Blog www.responsiblemarketing.com Connect with me on Twitter, LinkedIn, Facebook, Plaxo www.responsiblemarketing.com/connect Join Responsible Marketing Groups on LinkedIn, Facebook, Flickr, YouTube, etc. www.responsiblemarketing.com/groups 425.283.1818 [email_address]

Outsource Marketing www.outsourcemarketing.com The Responsible Marketing Blog www.responsiblemarketing.com Connect with me on Twitter, LinkedIn, Facebook, Plaxo www.responsiblemarketing.com/connect Join Responsible Marketing Groups on LinkedIn, Facebook, Flickr, YouTube, etc. www.responsiblemarketing.com/groups