Using Social Media To Create Social Good Podcamp Seattle 062108 (Copyright 2008 Outsource Marketing) Ss

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  • + ladcoy LaDonna Coy 2 years ago
    Nice work Patrick - I see many correlations to the nonprofit world in your perspective and thank you so much for sharing this resource here on slideshare.
  • + patrickbyers Patrick Byers 2 years ago
    Thanks for your kind comments. Much appreciated. Now following you on slideshare and twitter.
  • + jcolman Jonathon Colman 2 years ago
    Great slideshow, Patrick! Really nicely done. I love the connection you make between social media and responsible (and responsive!) marketing. Bravo.
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Using Social Media To Create Social Good Podcamp Seattle 062108 (Copyright 2008 Outsource Marketing) Ss - Presentation Transcript

  1. Using Social Media to Create Social Good Patrick Byers PodCamp Seattle June 21, 2008
  2. Good afternoon.
  3. Agenda
    • Social media is good for those in need
    • Social good is good for business
    • Examples
    • Q + A
  4. Social media is good for those in need.
  5. Social media is good for those in need
    • Efficiently collect $
      • Greater transparency
      • Less bureaucracy
    • Band together
    • Those in need can communicate one-to-many
    • The changing roll of media
    • “ People are the media in social media.”
    • Joe Marchese SocialVibe
  6. Social good is good for business.
  7. Marketing is broken. Too little trust. Too much information .
  8. How to break the cycle? Responsible Marketing
  9. Casting responsibility Strategic responsibility Execution responsibility ROI responsibility Message responsibility Environmental responsibility Social responsibility Marketing is broken. Too little trust. Too much information .
  10. We live on planet earth We want to do the right thing We trust people like us
  11. That’s why social responsibility is so important now. And social networking is a potent tool to gain trust.
  12. Guy Kawasaki @guykawasaki Chris Brogan @chrisbrogan
  13.  
  14.  
  15.  
  16.  
  17. Freerice.com – 9 months
    • About 500,000
    • 37,397,673,050 grains of rice
    • Fed 700,000 people, including 27,000 Myanmar refugees
    • Eradicating famine video
  18. Causes
  19. Causes – One year stats
    • 12 million users
    • 80,ooo causes
    • About 20,000 funded
    • $2.5 M given
    • Daily users
      • Facebook 60k
      • MySpace 25k
  20. http:// www.parade.com/givingchallenge 125 481 Nonprofits/projects that received donations 8,891 19,545 Highest # donation in one week 2,837 5,408 Highest # donations in one day $25.07 $24.50 Avg. donation amount 672 1,810 “ Charity badges” created 13,363 35,348 Total number donations
  21.  
  22. change everything
  23.  
  24.  
  25.  
  26. more
  27.  
  28.  
  29.  
  30.  
  31.  
  32. Image: Katherine Frey, Washington Post
  33.  
  34. Thanks to Twitter friends that contributed to this presentation
    • guykawasaki
    • warrenss
    • freerangemom
    • free2becassie
    • jeannebreault
    • rrmediaservices
    • mriggen
    • ethnicomm
    • chrisbrogan
    • hollyhagen
    • drthomasho
    • sschablow
    • krisguy
    • jimhirshfield
    • jeffbundy
    • emilyinchile
    • infinitypro
    • jecarpenter
    • whatleydude
    • mohamed
    • keithdon
    • nmhull
    • gards
    • tabs
    • chinkerfly
    • graydancer
    • thattallguy
    • ozma
    • stacymonk
    • mwalsh
    • itsjustbrent
    • drewmclellan
    Friend them! Links available here: del.icio.us/patrickbyers/twittergood
  35. More information, much more
    • Links to everything in this presentation, and more is here: http://del.icio.us/patrickbyers/socialgood
    • Links to people on Twitter that contributed to or were mentioned in this presentation: http://del.icio.us/patrickbyers/twittergood
    • Friend me on del.icio.us when you are there!
  36. Connect with Patrick Byers
    • Outsource Marketing www.outsourcemarketing.com The Responsible Marketing Blog www.responsiblemarketing.com Connect with me on Twitter, LinkedIn, Facebook, Plaxo www.responsiblemarketing.com/connect Join Responsible Marketing Groups on LinkedIn, Facebook, Flickr, YouTube, etc. www.responsiblemarketing.com/groups
    425.283.1818 [email_address]

+ Patrick  ByersPatrick Byers, 2 years ago

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