Using Social Media  to Create Social Good Patrick Byers PodCamp Seattle June 21, 2008
Good afternoon.
Agenda <ul><li>Social media is good for those in need </li></ul><ul><li>Social good is good for business </li></ul><ul><li...
Social media is good for those in need.
Social media is good for those in need <ul><li>Efficiently collect $ </li></ul><ul><ul><li>Greater transparency </li></ul>...
<ul><li>“ People are the media in social media.”  </li></ul><ul><li>Joe Marchese SocialVibe  </li></ul>
Social good is good for business.
Marketing is broken. Too little trust.   Too much information .
How to break the cycle?   Responsible Marketing
Casting responsibility Strategic responsibility Execution responsibility ROI responsibility Message responsibility Environ...
We live on planet earth We want to do the right thing We trust people like us
That’s why social responsibility is so important now.  And social networking is a potent tool to gain trust.
Guy Kawasaki @guykawasaki Chris Brogan @chrisbrogan
 
 
 
 
Freerice.com – 9 months <ul><li>About 500,000  </li></ul><ul><li>37,397,673,050 grains of rice </li></ul><ul><li>Fed 700,0...
Causes
Causes – One year stats <ul><li>12 million users </li></ul><ul><li>80,ooo causes </li></ul><ul><li>About 20,000 funded </l...
http:// www.parade.com/givingchallenge 125 481 Nonprofits/projects that received donations 8,891 19,545 Highest # donation...
 
change everything
 
 
 
more
 
 
 
 
 
Image: Katherine Frey, Washington Post
 
Thanks to Twitter friends that contributed to this presentation <ul><li>guykawasaki </li></ul><ul><li>warrenss </li></ul><...
More information, much more  <ul><li>Links to everything in this presentation, and more is here:  http://del.icio.us/patri...
Connect with Patrick Byers <ul><li>Outsource Marketing www.outsourcemarketing.com The Responsible Marketing Blog www.respo...
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Using Social Media To Create Social Good Podcamp Seattle 062108 (Copyright 2008 Outsource Marketing) Ss

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"Using Social Media to Create Social Good" presentation from Podcamp Seattle on June 21, 2008.

By Patrick Byers, Outsource Marketing (http://outsourcemarketing.com) and The Responsible Marketing Blog (http://responsiblemarketing.com)

Links to websites profiled in the presentation are available here: http://del.icio.us/patrickbyers/socialgood

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  • Using Social Media To Create Social Good Podcamp Seattle 062108 (Copyright 2008 Outsource Marketing) Ss

    1. 1. Using Social Media to Create Social Good Patrick Byers PodCamp Seattle June 21, 2008
    2. 2. Good afternoon.
    3. 3. Agenda <ul><li>Social media is good for those in need </li></ul><ul><li>Social good is good for business </li></ul><ul><li>Examples </li></ul><ul><li>Q + A </li></ul>
    4. 4. Social media is good for those in need.
    5. 5. Social media is good for those in need <ul><li>Efficiently collect $ </li></ul><ul><ul><li>Greater transparency </li></ul></ul><ul><ul><li>Less bureaucracy </li></ul></ul><ul><li>Band together </li></ul><ul><li>Those in need can communicate one-to-many </li></ul><ul><li>The changing roll of media </li></ul>
    6. 6. <ul><li>“ People are the media in social media.” </li></ul><ul><li>Joe Marchese SocialVibe </li></ul>
    7. 7. Social good is good for business.
    8. 8. Marketing is broken. Too little trust. Too much information .
    9. 9. How to break the cycle? Responsible Marketing
    10. 10. Casting responsibility Strategic responsibility Execution responsibility ROI responsibility Message responsibility Environmental responsibility Social responsibility Marketing is broken. Too little trust. Too much information .
    11. 11. We live on planet earth We want to do the right thing We trust people like us
    12. 12. That’s why social responsibility is so important now. And social networking is a potent tool to gain trust.
    13. 13. Guy Kawasaki @guykawasaki Chris Brogan @chrisbrogan
    14. 18. Freerice.com – 9 months <ul><li>About 500,000 </li></ul><ul><li>37,397,673,050 grains of rice </li></ul><ul><li>Fed 700,000 people, including 27,000 Myanmar refugees </li></ul><ul><li>Eradicating famine video </li></ul>
    15. 19. Causes
    16. 20. Causes – One year stats <ul><li>12 million users </li></ul><ul><li>80,ooo causes </li></ul><ul><li>About 20,000 funded </li></ul><ul><li>$2.5 M given </li></ul><ul><li>Daily users </li></ul><ul><ul><li>Facebook 60k </li></ul></ul><ul><ul><li>MySpace 25k </li></ul></ul>
    17. 21. http:// www.parade.com/givingchallenge 125 481 Nonprofits/projects that received donations 8,891 19,545 Highest # donation in one week 2,837 5,408 Highest # donations in one day $25.07 $24.50 Avg. donation amount 672 1,810 “ Charity badges” created 13,363 35,348 Total number donations
    18. 23. change everything
    19. 27. more
    20. 33. Image: Katherine Frey, Washington Post
    21. 35. Thanks to Twitter friends that contributed to this presentation <ul><li>guykawasaki </li></ul><ul><li>warrenss </li></ul><ul><li>freerangemom </li></ul><ul><li>free2becassie </li></ul><ul><li>jeannebreault </li></ul><ul><li>rrmediaservices </li></ul><ul><li>mriggen </li></ul><ul><li>ethnicomm </li></ul><ul><li>chrisbrogan </li></ul><ul><li>hollyhagen </li></ul><ul><li>drthomasho </li></ul><ul><li>sschablow </li></ul><ul><li>krisguy </li></ul><ul><li>jimhirshfield </li></ul><ul><li>jeffbundy </li></ul><ul><li>emilyinchile </li></ul><ul><li>infinitypro </li></ul><ul><li>jecarpenter </li></ul><ul><li>whatleydude </li></ul><ul><li>mohamed </li></ul><ul><li>keithdon </li></ul><ul><li>nmhull </li></ul><ul><li>gards </li></ul><ul><li>tabs </li></ul><ul><li>chinkerfly </li></ul><ul><li>graydancer </li></ul><ul><li>thattallguy </li></ul><ul><li>ozma </li></ul><ul><li>stacymonk </li></ul><ul><li>mwalsh </li></ul><ul><li>itsjustbrent </li></ul><ul><li>drewmclellan </li></ul>Friend them! Links available here: del.icio.us/patrickbyers/twittergood
    22. 36. More information, much more <ul><li>Links to everything in this presentation, and more is here: http://del.icio.us/patrickbyers/socialgood </li></ul><ul><li>Links to people on Twitter that contributed to or were mentioned in this presentation: http://del.icio.us/patrickbyers/twittergood </li></ul><ul><li>Friend me on del.icio.us when you are there! </li></ul>
    23. 37. Connect with Patrick Byers <ul><li>Outsource Marketing www.outsourcemarketing.com The Responsible Marketing Blog www.responsiblemarketing.com Connect with me on Twitter, LinkedIn, Facebook, Plaxo www.responsiblemarketing.com/connect Join Responsible Marketing Groups on LinkedIn, Facebook, Flickr, YouTube, etc. www.responsiblemarketing.com/groups </li></ul>425.283.1818 [email_address]

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