Using Social Media To Create Social Good Podcamp Seattle 062108 (Copyright 2008 Outsource Marketing) Ss

Using Social Media to Create Social Good Patrick Byers PodCamp Seattle June 21, 2008

Good afternoon.

Agenda
Social media is good for those in need
Social good is good for business
Examples
Q + A

Social media is good for those in need.

Social media is good for those in need
Efficiently collect $
Greater transparency
Less bureaucracy
Band together
Those in need can communicate one-to-many
The changing roll of media

“ People are the media in social media.”
Joe Marchese SocialVibe

Social good is good for business.

Marketing is broken. Too little trust. Too much information .

How to break the cycle? Responsible Marketing

Casting responsibility Strategic responsibility Execution responsibility ROI responsibility Message responsibility Environmental responsibility Social responsibility Marketing is broken. Too little trust. Too much information .

We live on planet earth We want to do the right thing We trust people like us

That’s why social responsibility is so important now. And social networking is a potent tool to gain trust.

Guy Kawasaki @guykawasaki Chris Brogan @chrisbrogan

Freerice.com – 9 months
About 500,000
37,397,673,050 grains of rice
Fed 700,000 people, including 27,000 Myanmar refugees
Eradicating famine video

Causes

Causes – One year stats
12 million users
80,ooo causes
About 20,000 funded
$2.5 M given
Daily users
Facebook 60k
MySpace 25k

http:// www.parade.com/givingchallenge 125 481 Nonprofits/projects that received donations 8,891 19,545 Highest # donation in one week 2,837 5,408 Highest # donations in one day $25.07 $24.50 Avg. donation amount 672 1,810 “ Charity badges” created 13,363 35,348 Total number donations

change everything

Image: Katherine Frey, Washington Post

Thanks to Twitter friends that contributed to this presentation
guykawasaki
warrenss
freerangemom
free2becassie
jeannebreault
rrmediaservices
mriggen
ethnicomm
chrisbrogan
hollyhagen
drthomasho
sschablow
krisguy
jimhirshfield
jeffbundy
emilyinchile
infinitypro
jecarpenter
whatleydude
mohamed
keithdon
nmhull
gards
tabs
chinkerfly
graydancer
thattallguy
ozma
stacymonk
mwalsh
itsjustbrent
drewmclellan
Friend them! Links available here: del.icio.us/patrickbyers/twittergood

More information, much more
Links to everything in this presentation, and more is here: http://del.icio.us/patrickbyers/socialgood
Links to people on Twitter that contributed to or were mentioned in this presentation: http://del.icio.us/patrickbyers/twittergood
Friend me on del.icio.us when you are there!

Connect with Patrick Byers
Outsource Marketing www.outsourcemarketing.com The Responsible Marketing Blog www.responsiblemarketing.com Connect with me on Twitter, LinkedIn, Facebook, Plaxo www.responsiblemarketing.com/connect Join Responsible Marketing Groups on LinkedIn, Facebook, Flickr, YouTube, etc. www.responsiblemarketing.com/groups
425.283.1818 [email_address]

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Using Social Media To Create Social Good Podcamp Seattle 062108 (Copyright 2008 Outsource Marketing) Ss

by Patrick Byers on Jun 23, 2008

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Using Social Media To Create Social Good Podcamp Seattle 062108 (Copyright 2008 Outsource Marketing) Ss — Presentation Transcript