Using social media to build a culture of appreciation at work Patrick Byers Recognition Roundtable June 10 , 2009

Where the hell are the handouts?

Where the hell are the handouts?

Why should marketers care about this stuff?

Why should marketers care about this stuff?

43% of employees do not feel they know enough about their own customers. Towers Perrin

43% of employees do not feel they know enough about their own customers. Towers Perrin

65% of employees do not feel they know enough about the competition to be fully effective. Towers Perrin

65% of employees do not feel they know enough about the competition to be fully effective. Towers Perrin

Only 39% of employees feel they are informed about the differences between their company’s products and the competition. Towers Perrin

Only 39% of employees feel they are informed about the differences between their company’s products and the competition. Towers Perrin

Marketing is broken Too little trust Too much information

Casting responsibility Strategic responsibility Execution responsibility ROI responsibility Message responsibility Environmental responsibility Social responsibility Marketing is broken Too little trust Too much information

Engagement helps drive company growth Employee engagement Employee satisfaction + retention Customer service Customer retention + trust Profitability Growth

Agenda What social media is How social media can help Recognition Roundtable group setup Social networks for the enterprise Let’s get creative

What social media is

How social media can help

Recognition Roundtable group setup

Social networks for the enterprise

Let’s get creative

What social media is

A social networking primer

“ People are the media in social media.” Joe Marchese SocialVibe

“ People are the media in social media.”

Joe Marchese SocialVibe

Social media is about user-generated content Blogs Microblogs / presence apps: Twitter , Plurk , Friendfeed , Jaiku , Identi.ca , Brightkite Social networking: Facebook , LinkedIn , Plaxo , MySpace Events: Upcoming.org , Evite.com Wikis: Wikipedia , Wiktionary Social bookmarking: del.icio.us , StumbleUpon Social news: Digg , Mixx , Reddit , Google Reader Opinion sites: epinions , Yelp Photo sharing: Flickr , Picasa , Zooomr Video sharing: YouTube and Vimeo Livecasting: Ustream and Justin.tv Audio and Music Sharing: Last.fm , Pandora , imeem Virtual worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com

Blogs

Microblogs / presence apps: Twitter , Plurk , Friendfeed , Jaiku , Identi.ca , Brightkite

Social networking: Facebook , LinkedIn , Plaxo , MySpace

Events: Upcoming.org , Evite.com

Wikis: Wikipedia , Wiktionary

Social bookmarking: del.icio.us , StumbleUpon

Social news: Digg , Mixx , Reddit , Google Reader

Opinion sites: epinions , Yelp

Photo sharing: Flickr , Picasa , Zooomr

Video sharing: YouTube and Vimeo

Livecasting: Ustream and Justin.tv

Audio and Music Sharing: Last.fm , Pandora , imeem

Virtual worlds: Second Life

Online gaming: World of Warcraft

Game sharing: Miniclip.com

How social media can help build a culture of appreciation at work

Four stages of internal communications One-way print communications One-way electronic communications Interactive, moderated online publications Interactive, un-moderated online vehicles Steve Crescenzo

One-way print communications

One-way electronic communications

Interactive, moderated online publications

Interactive, un-moderated online vehicles

Steve Crescenzo

“ When properly rolled out, social media and Enterprise 2.0 tools can help companies meet their No. 1 internal communication goal – engaging employees.” Michael Rudnick Global intranet and portal leader at Watson Wyatt

“ When properly rolled out, social media and Enterprise 2.0 tools can help companies meet their No. 1 internal communication goal – engaging employees.”

Michael Rudnick Global intranet and portal leader at Watson Wyatt

The 12 Questions Do you know what is expected of you at work? Do you have the materials and equipment you need to do your work right? At work, do you have the opportunity to do what you do best every day? In the last seven days, have you received recognition or praise for doing good work? Does your supervisor, or someone at work, seem to care about you as a person? Is there someone at work who encourages your development? At work, do your opinions seem to count? Does the mission/purpose of your company make you feel your job is important? Are your associates (fellow employees) committed to doing quality work? Do you have a best friend at work? In the last six months, has someone at work talked to you about your progress? In the last year, have you had opportunities at work to learn and grow?

Do you know what is expected of you at work?

Do you have the materials and equipment you need to do your work right?

At work, do you have the opportunity to do what you do best every day?

In the last seven days, have you received recognition or praise for doing good work?

Does your supervisor, or someone at work, seem to care about you as a person?

Is there someone at work who encourages your development?

At work, do your opinions seem to count?

Does the mission/purpose of your company make you feel your job is important?

Are your associates (fellow employees) committed to doing quality work?

Do you have a best friend at work?

In the last six months, has someone at work talked to you about your progress?

In the last year, have you had opportunities at work to learn and grow?

The 12 Questions Do you know what is expected of you at work? Do you have the materials and equipment you need to do your work right? At work, do you have the opportunity to do what you do best every day? In the last seven days, have you received recognition or praise for doing good work? Does your supervisor, or someone at work, seem to care about you as a person? Is there someone at work who encourages your development? At work, do your opinions seem to count? Does the mission/purpose of your company make you feel your job is important? Are your associates (fellow employees) committed to doing quality work? Do you have a best friend at work? In the last six months, has someone at work talked to you about your progress? In the last year, have you had opportunities at work to learn and grow?

Do you know what is expected of you at work?

Do you have the materials and equipment you need to do your work right?

At work, do you have the opportunity to do what you do best every day?

In the last seven days, have you received recognition or praise for doing good work?

Does your supervisor, or someone at work, seem to care about you as a person?

Is there someone at work who encourages your development?

At work, do your opinions seem to count?

Does the mission/purpose of your company make you feel your job is important?

Are your associates (fellow employees) committed to doing quality work?

Do you have a best friend at work?

In the last six months, has someone at work talked to you about your progress?

In the last year, have you had opportunities at work to learn and grow?

EMC Accessed 4.5M times/month Over 50% of the workforce are actively participating Over 15k people chatting about EMC on Twitter “Fully opt-in, mostly viral platform for employees to be heard, do what they love, be intellectually stimulated, connect and collaborate with others in alignment with our company's strategy, and most everything else "good" - David Spencer, EMC

Accessed 4.5M times/month

Over 50% of the workforce are actively participating

Over 15k people chatting about EMC on Twitter

“Fully opt-in, mostly viral platform for employees to be heard, do what they love, be intellectually stimulated, connect and collaborate with others in alignment with our company's strategy, and most everything else "good" - David Spencer, EMC

Sabre Town 60% of questions answered within one hour (one hour!) Each question receives an average of 9 responses More than $500,000 in immediate, direct savings for the company 65% of all Sabre employees became active Sabre Town members in the first 3 months More than 90% of employees are active today Prescient Digital

60% of questions answered within one hour (one hour!)

Each question receives an average of 9 responses

More than $500,000 in immediate, direct savings for the company

65% of all Sabre employees became active Sabre Town members in the first 3 months

More than 90% of employees are active today

52% of organizations using Web 2.0 achieved Best- in-Class performance (5% didn’t) Aberdeen Group

52% of organizations using Web 2.0 achieved Best- in-Class performance (5% didn’t)

Aberdeen Group

Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) Aberdeen Group

Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) Aberdeen Group

Recognition Roundtable group setup

Social networks for the enterprise

Social networks for the enterprise Roll your own Facebook Ning Yammer – mostly micromessaging SocialText – wiki work Cubeless CubeTree

Roll your own

Facebook

Ning

Yammer – mostly micromessaging

SocialText – wiki work

Cubeless

CubeTree

Let’s get creative

The 12 Questions In the last seven days, have you received recognition or praise for doing good work? Does your supervisor, or someone at work, seem to care about you as a person? Is there someone at work who encourages your development? At work, do your opinions seem to count? Does the mission/purpose of your company make you feel your job is important? Do you have a best friend at work?

In the last seven days, have you received recognition or praise for doing good work?

Does your supervisor, or someone at work, seem to care about you as a person?

Is there someone at work who encourages your development?

At work, do your opinions seem to count?

Does the mission/purpose of your company make you feel your job is important?

Do you have a best friend at work?

Thank you. 

Join the discussion at ResponsibleMarketing.com

Connect with me Patrick Byers Outsource Marketing 800.803.3229, ext. 818 [email_address] www.outsourcemarketing.com Facebook, Twitter, LinkedIn, Plaxo www.responsiblemarketing.com /connect

Patrick Byers Outsource Marketing 800.803.3229, ext. 818 [email_address]

www.outsourcemarketing.com

Facebook, Twitter, LinkedIn, Plaxo www.responsiblemarketing.com /connect