Recognition Roundtable

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Patrick Byers of Outsource Marketing shares how your company can use social media as a tool to build relationships, communication and trust among employees, workgroups and teams.

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  • Recognition Roundtable

    1. 1. Using social media to build a culture of appreciation at work Patrick Byers Recognition Roundtable June 10 , 2009
    2. 2. <ul><li>Where the hell are the handouts? </li></ul>
    3. 4. <ul><li>Why should marketers care about this stuff? </li></ul>
    4. 5. <ul><li>43% of employees do not feel they know enough about their own customers. Towers Perrin </li></ul>
    5. 6. <ul><li>65% of employees do not feel they know enough about the competition to be fully effective. Towers Perrin </li></ul>
    6. 7. <ul><li>Only 39% of employees feel they are informed about the differences between their company’s products and the competition. Towers Perrin </li></ul>
    7. 8. Marketing is broken Too little trust Too much information
    8. 9. Casting responsibility Strategic responsibility Execution responsibility ROI responsibility Message responsibility Environmental responsibility Social responsibility Marketing is broken Too little trust Too much information
    9. 10. Engagement helps drive company growth Employee engagement Employee satisfaction + retention Customer service Customer retention + trust Profitability Growth
    10. 11. Agenda <ul><li>What social media is </li></ul><ul><li>How social media can help </li></ul><ul><li>Recognition Roundtable group setup </li></ul><ul><li>Social networks for the enterprise </li></ul><ul><li>Let’s get creative </li></ul>
    11. 12. What social media is
    12. 14. A social networking primer
    13. 15. <ul><li>“ People are the media in social media.” </li></ul><ul><li>Joe Marchese SocialVibe </li></ul>
    14. 16. Social media is about user-generated content <ul><li>Blogs </li></ul><ul><li>Microblogs / presence apps: Twitter , Plurk , Friendfeed , Jaiku , Identi.ca , Brightkite </li></ul><ul><li>Social networking: Facebook , LinkedIn , Plaxo , MySpace </li></ul><ul><li>Events: Upcoming.org , Evite.com </li></ul><ul><li>Wikis: Wikipedia , Wiktionary </li></ul><ul><li>Social bookmarking: del.icio.us , StumbleUpon </li></ul><ul><li>Social news: Digg , Mixx , Reddit , Google Reader </li></ul><ul><li>Opinion sites: epinions , Yelp </li></ul><ul><li>Photo sharing: Flickr , Picasa , Zooomr </li></ul><ul><li>Video sharing: YouTube and Vimeo </li></ul><ul><li>Livecasting: Ustream and Justin.tv </li></ul><ul><li>Audio and Music Sharing: Last.fm , Pandora , imeem </li></ul><ul><li>Virtual worlds: Second Life </li></ul><ul><li>Online gaming: World of Warcraft </li></ul><ul><li>Game sharing: Miniclip.com </li></ul>
    15. 17. How social media can help build a culture of appreciation at work
    16. 18. Four stages of internal communications <ul><li>One-way print communications </li></ul><ul><li>One-way electronic communications </li></ul><ul><li>Interactive, moderated online publications </li></ul><ul><li>Interactive, un-moderated online vehicles </li></ul><ul><li>Steve Crescenzo </li></ul>
    17. 20. <ul><li>“ When properly rolled out, social media and Enterprise 2.0 tools can help companies meet their No. 1 internal communication goal – engaging employees.” </li></ul><ul><li>Michael Rudnick Global intranet and portal leader at Watson Wyatt </li></ul>
    18. 22. The 12 Questions <ul><li>Do you know what is expected of you at work? </li></ul><ul><li>Do you have the materials and equipment you need to do your work right? </li></ul><ul><li>At work, do you have the opportunity to do what you do best every day? </li></ul><ul><li>In the last seven days, have you received recognition or praise for doing good work? </li></ul><ul><li>Does your supervisor, or someone at work, seem to care about you as a person? </li></ul><ul><li>Is there someone at work who encourages your development? </li></ul><ul><li>At work, do your opinions seem to count? </li></ul><ul><li>Does the mission/purpose of your company make you feel your job is important? </li></ul><ul><li>Are your associates (fellow employees) committed to doing quality work? </li></ul><ul><li>Do you have a best friend at work? </li></ul><ul><li>In the last six months, has someone at work talked to you about your progress? </li></ul><ul><li>In the last year, have you had opportunities at work to learn and grow? </li></ul>
    19. 23. The 12 Questions <ul><li>Do you know what is expected of you at work? </li></ul><ul><li>Do you have the materials and equipment you need to do your work right? </li></ul><ul><li>At work, do you have the opportunity to do what you do best every day? </li></ul><ul><li>In the last seven days, have you received recognition or praise for doing good work? </li></ul><ul><li>Does your supervisor, or someone at work, seem to care about you as a person? </li></ul><ul><li>Is there someone at work who encourages your development? </li></ul><ul><li>At work, do your opinions seem to count? </li></ul><ul><li>Does the mission/purpose of your company make you feel your job is important? </li></ul><ul><li>Are your associates (fellow employees) committed to doing quality work? </li></ul><ul><li>Do you have a best friend at work? </li></ul><ul><li>In the last six months, has someone at work talked to you about your progress? </li></ul><ul><li>In the last year, have you had opportunities at work to learn and grow? </li></ul>
    20. 25. EMC <ul><li>Accessed 4.5M times/month </li></ul><ul><li>Over 50% of the workforce are actively participating </li></ul><ul><li>Over 15k people chatting about EMC on Twitter </li></ul><ul><li>“Fully opt-in, mostly viral platform for employees to be heard, do what they love, be intellectually stimulated, connect and collaborate with others in alignment with our company's strategy, and most everything else &quot;good&quot; - David Spencer, EMC </li></ul>
    21. 27. Sabre Town <ul><li>60% of questions answered within one hour (one hour!) </li></ul><ul><li>Each question receives an average of 9 responses </li></ul><ul><li>More than $500,000 in immediate, direct savings for the company </li></ul><ul><li>65% of all Sabre employees became active Sabre Town members in the first 3 months </li></ul><ul><li>More than 90% of employees are active today </li></ul>Prescient Digital
    22. 28. <ul><li>52% of organizations using Web 2.0 achieved Best- in-Class performance (5% didn’t) </li></ul><ul><li>Aberdeen Group </li></ul>
    23. 29. <ul><li>Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) Aberdeen Group </li></ul>
    24. 30. Recognition Roundtable group setup
    25. 31. Social networks for the enterprise
    26. 32. Social networks for the enterprise <ul><li>Roll your own </li></ul><ul><li>Facebook </li></ul><ul><li>Ning </li></ul><ul><li>Yammer – mostly micromessaging </li></ul><ul><li>SocialText – wiki work </li></ul><ul><li>Cubeless </li></ul><ul><li>CubeTree </li></ul>
    27. 34. Let’s get creative
    28. 35. The 12 Questions <ul><li>In the last seven days, have you received recognition or praise for doing good work? </li></ul><ul><li>Does your supervisor, or someone at work, seem to care about you as a person? </li></ul><ul><li>Is there someone at work who encourages your development? </li></ul><ul><li>At work, do your opinions seem to count? </li></ul><ul><li>Does the mission/purpose of your company make you feel your job is important? </li></ul><ul><li>Do you have a best friend at work? </li></ul>
    29. 36. Thank you. 
    30. 37. Join the discussion at ResponsibleMarketing.com
    31. 38. Connect with me <ul><li>Patrick Byers Outsource Marketing 800.803.3229, ext. 818 [email_address] </li></ul><ul><li>www.outsourcemarketing.com </li></ul><ul><li>Facebook, Twitter, LinkedIn, Plaxo www.responsiblemarketing.com /connect </li></ul>

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