CEHR Social Media Presentation

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  • Happy? 3 challenges – why marketing doesn’t work 7 keys to responding to those challenges
  • CEHR Social Media Presentation

    1. 1. GETTING STARTED WITH SOCIAL MEDIA CEHR Meeting March 18, 2010
    2. 2. <ul><li>Where the hell are the handouts? </li></ul>
    3. 4. AGENDA <ul><li>What social media is </li></ul><ul><li>Why you should care about it </li></ul><ul><li>Setting up a Facebook fan page </li></ul><ul><li>Using LinkedIn for recruiting </li></ul><ul><li>Twitter and location based services </li></ul><ul><li>Social networks for the enterprise </li></ul>
    4. 5. Page CONFIDENTIAL – INTERNAL USE ONLY WHAT SOCIAL MEDIA IS
    5. 6. A SOCIAL NETWORKING PRIMER
    6. 7. SOCIAL MEDIA IS USER-GENERATED CONTENT <ul><li>Blogs </li></ul><ul><li>Microblogs / presence apps: Twitter , Plurk , Friendfeed , Jaiku , Identi.ca , Brightkite </li></ul><ul><li>Social networking: Facebook , LinkedIn , Plaxo , MySpace </li></ul><ul><li>Events: Upcoming.org , Evite.com </li></ul><ul><li>Wikis: Wikipedia , Wiktionary </li></ul><ul><li>Social bookmarking: del.icio.us , StumbleUpon </li></ul><ul><li>Social news: Digg , Mixx , Reddit , Google Reader </li></ul><ul><li>Opinion sites: epinions , Yelp </li></ul><ul><li>Photo sharing: Flickr , Picasa , Zooomr </li></ul><ul><li>Video sharing: YouTube and Vimeo </li></ul><ul><li>Livecasting: Ustream and Justin.tv </li></ul><ul><li>Audio and Music Sharing: Last.fm , Pandora , imeem </li></ul><ul><li>Virtual worlds: Second Life </li></ul><ul><li>Online gaming: World of Warcraft </li></ul><ul><li>Game sharing: Miniclip.com </li></ul>
    7. 10. Page CONFIDENTIAL – INTERNAL USE ONLY WHY YOU SHOULD CARE ABOUT SOCIAL MEDIA
    8. 11. <ul><li>“ People are the media in social media.” </li></ul><ul><li>Joe Marchese SocialVibe </li></ul>
    9. 12. COMPETITION PROFITS
    10. 13. <ul><li>43% of employees do not feel they know enough about their own customers. Towers Perrin </li></ul>
    11. 14. <ul><li>65% of employees do not feel they know enough about the competition to be fully effective. Towers Perrin </li></ul>
    12. 15. <ul><li>Only 39% of employees feel they are informed about the differences between their company’s products and the competition. Towers Perrin </li></ul>
    13. 16. ENGAGEMENT DRIVES COMPANY GROWTH Employee engagement Employee satisfaction + retention Customer service Customer retention + trust Profitability Growth
    14. 17. Page CONFIDENTIAL – INTERNAL USE ONLY SETTING UP A FACEBOOK FAN PAGE
    15. 18. YOUR FAN PAGE ON “THE OTHER INTERNET” <ul><li>Why do it </li></ul><ul><li>What to post </li></ul><ul><li>How to find information </li></ul><ul><li>How often </li></ul>
    16. 19. Page CONFIDENTIAL – INTERNAL USE ONLY USING LINKEDIN FOR RECRUITING
    17. 20. YOUR FAN PAGE ON “THE OTHER INTERNET” <ul><li>Finding candidates </li></ul><ul><li>Paid listings </li></ul><ul><li>Your company page </li></ul><ul><li>Talent Advantage </li></ul><ul><ul><li>Applicant tracking </li></ul></ul><ul><ul><li>Email campaign tools </li></ul></ul><ul><ul><li>Annual subscriptions for ads </li></ul></ul>
    18. 21. Page CONFIDENTIAL – INTERNAL USE ONLY TWITTER AND LOCATION-BASED SERVICES
    19. 22. <ul><li>To tweet or not to tweet? </li></ul><ul><li>That is the question. </li></ul>
    20. 23. HOW YOUR FIRM CAN USE TWITTER <ul><li>Another channel to share news and content </li></ul><ul><li>Find and build prospect and client relationships </li></ul><ul><li>Build partner relationships </li></ul><ul><li>Personal branding for the people </li></ul>
    21. 25. <ul><li>What about location based services? </li></ul>
    22. 30. Page CONFIDENTIAL – INTERNAL USE ONLY SOCIAL NETWORKS FOR THE ENTERPRISE
    23. 31. <ul><li>“ When properly rolled out, social media and Enterprise 2.0 tools can help companies meet their No. 1 internal communication goal – engaging employees.” </li></ul><ul><li>Michael Rudnick Global intranet and portal leader at Watson Wyatt </li></ul>
    24. 33. The 12 Questions <ul><li>Do you know what is expected of you at work? </li></ul><ul><li>Do you have the materials and equipment you need to do your work right? </li></ul><ul><li>At work, do you have the opportunity to do what you do best every day? </li></ul><ul><li>In the last seven days, have you received recognition or praise for doing good work? </li></ul><ul><li>Does your supervisor, or someone at work, seem to care about you as a person? </li></ul><ul><li>Is there someone at work who encourages your development? </li></ul><ul><li>At work, do your opinions seem to count? </li></ul><ul><li>Does the mission/purpose of your company make you feel your job is important? </li></ul><ul><li>Are your associates (fellow employees) committed to doing quality work? </li></ul><ul><li>Do you have a best friend at work? </li></ul><ul><li>In the last six months, has someone at work talked to you about your progress? </li></ul><ul><li>In the last year, have you had opportunities at work to learn and grow? </li></ul>
    25. 34. The 12 Questions <ul><li>Do you know what is expected of you at work? </li></ul><ul><li>Do you have the materials and equipment you need to do your work right? </li></ul><ul><li>At work, do you have the opportunity to do what you do best every day? </li></ul><ul><li>In the last seven days, have you received recognition or praise for doing good work? </li></ul><ul><li>Does your supervisor, or someone at work, seem to care about you as a person? </li></ul><ul><li>Is there someone at work who encourages your development? </li></ul><ul><li>At work, do your opinions seem to count? </li></ul><ul><li>Does the mission/purpose of your company make you feel your job is important? </li></ul><ul><li>Are your associates (fellow employees) committed to doing quality work? </li></ul><ul><li>Do you have a best friend at work? </li></ul><ul><li>In the last six months, has someone at work talked to you about your progress? </li></ul><ul><li>In the last year, have you had opportunities at work to learn and grow? </li></ul>
    26. 36. EMC <ul><li>Accessed 4.5M times/month </li></ul><ul><li>Over 50% of the workforce are actively participating </li></ul><ul><li>Over 15k people chatting about EMC on Twitter </li></ul><ul><li>“Fully opt-in, mostly viral platform for employees to be heard, do what they love, be intellectually stimulated, connect and collaborate with others in alignment with our company's strategy, and most everything else &quot;good&quot; - David Spencer, EMC </li></ul>
    27. 38. SABRE TOWN <ul><li>60% of questions answered within one hour (one hour!) </li></ul><ul><li>Each question receives an average of 9 responses </li></ul><ul><li>More than $500,000 in immediate, direct savings for the company </li></ul><ul><li>65% of all Sabre employees became active Sabre Town members in the first 3 months </li></ul><ul><li>More than 90% of employees are active today </li></ul>Prescient Digital
    28. 39. <ul><li>52% of organizations using Web 2.0 achieved Best- in-Class performance (5% didn’t) </li></ul><ul><li>Aberdeen Group </li></ul>
    29. 40. <ul><li>Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) Aberdeen Group </li></ul>
    30. 41. SOCIAL NETWORKS FOR THE ENTERPRISE <ul><li>Roll your own </li></ul><ul><li>Facebook </li></ul><ul><li>Ning </li></ul><ul><li>Yammer – mostly micromessaging </li></ul><ul><li>SocialText – wiki work </li></ul><ul><li>Jive </li></ul><ul><li>Cubeless </li></ul><ul><li>CubeTree </li></ul>
    31. 43. Page CONFIDENTIAL – INTERNAL USE ONLY THANK YOU 
    32. 44. JOIN THE CONVERSATION
    33. 45. CONNECT WITH ME <ul><li>Patrick Byers Outsource Marketing 800.803.3229, ext. 818 [email_address] </li></ul><ul><li>www.outsourcemarketing.com </li></ul><ul><li>Facebook, Twitter, LinkedIn, Plaxo www.responsiblemarketing.com /connect </li></ul>
    34. 46. SOCIAL MEDIA POLICIES <ul><li>Over 30 examples here </li></ul><ul><li>Over 100 examples here </li></ul>

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