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  • Happy? 3 challenges – why marketing doesn’t work 7 keys to responding to those challenges
  • Transcript

    • 1. GETTING STARTED WITH SOCIAL MEDIA CEHR Meeting March 18, 2010
    • 2.
      • Where the hell are the handouts?
    • 3.  
    • 4. AGENDA
      • What social media is
      • Why you should care about it
      • Setting up a Facebook fan page
      • Using LinkedIn for recruiting
      • Twitter and location based services
      • Social networks for the enterprise
    • 5. Page CONFIDENTIAL – INTERNAL USE ONLY WHAT SOCIAL MEDIA IS
    • 6. A SOCIAL NETWORKING PRIMER
    • 7. SOCIAL MEDIA IS USER-GENERATED CONTENT
      • Blogs
      • Microblogs / presence apps: Twitter , Plurk , Friendfeed , Jaiku , Identi.ca , Brightkite
      • Social networking: Facebook , LinkedIn , Plaxo , MySpace
      • Events: Upcoming.org , Evite.com
      • Wikis: Wikipedia , Wiktionary
      • Social bookmarking: del.icio.us , StumbleUpon
      • Social news: Digg , Mixx , Reddit , Google Reader
      • Opinion sites: epinions , Yelp
      • Photo sharing: Flickr , Picasa , Zooomr
      • Video sharing: YouTube and Vimeo
      • Livecasting: Ustream and Justin.tv
      • Audio and Music Sharing: Last.fm , Pandora , imeem
      • Virtual worlds: Second Life
      • Online gaming: World of Warcraft
      • Game sharing: Miniclip.com
    • 8.  
    • 9.  
    • 10. Page CONFIDENTIAL – INTERNAL USE ONLY WHY YOU SHOULD CARE ABOUT SOCIAL MEDIA
    • 11.
      • “ People are the media in social media.”
      • Joe Marchese SocialVibe
    • 12. COMPETITION PROFITS
    • 13.
      • 43% of employees do not feel they know enough about their own customers. Towers Perrin
    • 14.
      • 65% of employees do not feel they know enough about the competition to be fully effective. Towers Perrin
    • 15.
      • Only 39% of employees feel they are informed about the differences between their company’s products and the competition. Towers Perrin
    • 16. ENGAGEMENT DRIVES COMPANY GROWTH Employee engagement Employee satisfaction + retention Customer service Customer retention + trust Profitability Growth
    • 17. Page CONFIDENTIAL – INTERNAL USE ONLY SETTING UP A FACEBOOK FAN PAGE
    • 18. YOUR FAN PAGE ON “THE OTHER INTERNET”
      • Why do it
      • What to post
      • How to find information
      • How often
    • 19. Page CONFIDENTIAL – INTERNAL USE ONLY USING LINKEDIN FOR RECRUITING
    • 20. YOUR FAN PAGE ON “THE OTHER INTERNET”
      • Finding candidates
      • Paid listings
      • Your company page
      • Talent Advantage
        • Applicant tracking
        • Email campaign tools
        • Annual subscriptions for ads
    • 21. Page CONFIDENTIAL – INTERNAL USE ONLY TWITTER AND LOCATION-BASED SERVICES
    • 22.
      • To tweet or not to tweet?
      • That is the question.
    • 23. HOW YOUR FIRM CAN USE TWITTER
      • Another channel to share news and content
      • Find and build prospect and client relationships
      • Build partner relationships
      • Personal branding for the people
    • 24.  
    • 25.
      • What about location based services?
    • 26.  
    • 27.  
    • 28.  
    • 29.  
    • 30. Page CONFIDENTIAL – INTERNAL USE ONLY SOCIAL NETWORKS FOR THE ENTERPRISE
    • 31.
      • “ When properly rolled out, social media and Enterprise 2.0 tools can help companies meet their No. 1 internal communication goal – engaging employees.”
      • Michael Rudnick Global intranet and portal leader at Watson Wyatt
    • 32.  
    • 33. The 12 Questions
      • Do you know what is expected of you at work?
      • Do you have the materials and equipment you need to do your work right?
      • At work, do you have the opportunity to do what you do best every day?
      • In the last seven days, have you received recognition or praise for doing good work?
      • Does your supervisor, or someone at work, seem to care about you as a person?
      • Is there someone at work who encourages your development?
      • At work, do your opinions seem to count?
      • Does the mission/purpose of your company make you feel your job is important?
      • Are your associates (fellow employees) committed to doing quality work?
      • Do you have a best friend at work?
      • In the last six months, has someone at work talked to you about your progress?
      • In the last year, have you had opportunities at work to learn and grow?
    • 34. The 12 Questions
      • Do you know what is expected of you at work?
      • Do you have the materials and equipment you need to do your work right?
      • At work, do you have the opportunity to do what you do best every day?
      • In the last seven days, have you received recognition or praise for doing good work?
      • Does your supervisor, or someone at work, seem to care about you as a person?
      • Is there someone at work who encourages your development?
      • At work, do your opinions seem to count?
      • Does the mission/purpose of your company make you feel your job is important?
      • Are your associates (fellow employees) committed to doing quality work?
      • Do you have a best friend at work?
      • In the last six months, has someone at work talked to you about your progress?
      • In the last year, have you had opportunities at work to learn and grow?
    • 35.  
    • 36. EMC
      • Accessed 4.5M times/month
      • Over 50% of the workforce are actively participating
      • Over 15k people chatting about EMC on Twitter
      • “Fully opt-in, mostly viral platform for employees to be heard, do what they love, be intellectually stimulated, connect and collaborate with others in alignment with our company's strategy, and most everything else "good" - David Spencer, EMC
    • 37.  
    • 38. SABRE TOWN
      • 60% of questions answered within one hour (one hour!)
      • Each question receives an average of 9 responses
      • More than $500,000 in immediate, direct savings for the company
      • 65% of all Sabre employees became active Sabre Town members in the first 3 months
      • More than 90% of employees are active today
      Prescient Digital
    • 39.
      • 52% of organizations using Web 2.0 achieved Best- in-Class performance (5% didn’t)
      • Aberdeen Group
    • 40.
      • Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) Aberdeen Group
    • 41. SOCIAL NETWORKS FOR THE ENTERPRISE
      • Roll your own
      • Facebook
      • Ning
      • Yammer – mostly micromessaging
      • SocialText – wiki work
      • Jive
      • Cubeless
      • CubeTree
    • 42.  
    • 43. Page CONFIDENTIAL – INTERNAL USE ONLY THANK YOU 
    • 44. JOIN THE CONVERSATION
    • 45. CONNECT WITH ME
      • Patrick Byers Outsource Marketing 800.803.3229, ext. 818 [email_address]
      • www.outsourcemarketing.com
      • Facebook, Twitter, LinkedIn, Plaxo www.responsiblemarketing.com /connect
    • 46. SOCIAL MEDIA POLICIES
      • Over 30 examples here
      • Over 100 examples here

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