Link Building Presentation Patrick Altoft Searchlove 2011

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Link Building Presentation Patrick Altoft Searchlove 2011

  1. 1. REAL WORLDLINKBUILDINGPatrick AltoftDirector of Search, Branded3
  2. 2. Goal of LinkbuildingCreate just enough links to rank number 1 for yourtarget keywords without putting clients at risk
  3. 3. DON’T BUILD LINKS WITHOUTIMPROVING THE SITE
  4. 4. Automated Content Ideas From Analytics
  5. 5. Send To Your Writers
  6. 6. Vary Anchor Text
  7. 7. Google Suggest & Keyword Tool used cars used cars for sale used cars for sale uk autotrader auto trader auto trader cars autotrader cars cars cars for sale cars for sale uk click here for used cars used car search
  8. 8. Linkbuilding process Competitor Search Shortlist QA Analysis Google sites process Content Pitch Place links Story ideas production stories QA Promote Track links process links
  9. 9. The News Method Monday Shortlist Press News Blog Post Target Sites Release Brainstorm Publish Rewrite Syndicate Social
  10. 10. Infographics• Cost per link?• Good links?
  11. 11. Infographics Seed Paid Social Create Socially Campaign Email Email Pay For Industry Infographic Coverage? Sites Sites
  12. 12. Industrial Strength Tweeting – 6m tweets
  13. 13. Lots of Links• Hashtags• Keywords
  14. 14. How can we get social juice to money pages?• Each entry sends out tweet• Each entry follows the brand
  15. 15. Social Trust
  16. 16. Social Linking
  17. 17. Quotes
  18. 18. Weekly or Monthly Columns
  19. 19. Digital Media• Images• Videos• Presentations• Graphs• Charts
  20. 20. Widgets• List of hot products• Dynamically updates via XML• Wordpress plugin• Clean links• Perfect for sites with lots of product churn
  21. 21. TOOLS
  22. 22. Link Monitoring Moz Metrics Target PageRank URL Link Crawler Anchor Indexed Text Count Bad External Words Links
  23. 23. Financial Modelling of Links vs Time• How much is a link worth?• Time = money• Few links worth >£250
  24. 24. Questions?• www.blogstorm.co.uk• www.branded3.com• twitter.com/patrickaltoft• patrick@branded3.com
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