Link Building Presentation Patrick Altoft Searchlove 2011

REAL WORLDLINKBUILDINGPatrick AltoftDirector of Search, Branded3

Goal of LinkbuildingCreate just enough links to rank number 1 for yourtarget keywords without putting clients at risk

DON’T BUILD LINKS WITHOUTIMPROVING THE SITE

Automated Content Ideas From Analytics

Send To Your Writers

Vary Anchor Text

Google Suggest & Keyword Tool used cars used cars for sale used cars for sale uk autotrader auto trader auto trader cars autotrader cars cars cars for sale cars for sale uk click here for used cars used car search

Linkbuilding process Competitor Search Shortlist QA Analysis Google sites process Content Pitch Place links Story ideas production stories QA Promote Track links process links

The News Method Monday Shortlist Press News Blog Post Target Sites Release Brainstorm Publish Rewrite Syndicate Social

Infographics• Cost per link?• Good links?

Infographics Seed Paid Social Create Socially Campaign Email Email Pay For Industry Infographic Coverage? Sites Sites

Industrial Strength Tweeting – 6m tweets

Lots of Links• Hashtags• Keywords

How can we get social juice to money pages?• Each entry sends out tweet• Each entry follows the brand

Social Trust

Social Linking

Quotes

Weekly or Monthly Columns

Digital Media• Images• Videos• Presentations• Graphs• Charts

Widgets• List of hot products• Dynamically updates via XML• Wordpress plugin• Clean links• Perfect for sites with lots of product churn

Link Monitoring Moz Metrics Target PageRank URL Link Crawler Anchor Indexed Text Count Bad External Words Links

Financial Modelling of Links vs Time• How much is a link worth?• Time = money• Few links worth >£250

Questions?• www.blogstorm.co.uk• www.branded3.com• twitter.com/patrickaltoft• patrick@branded3.com

http://www.blogstorm.co.uk	5886
http://feeds.feedburner.com	190
http://www.alessandrogiagnoli.com	122
http://translate.googleusercontent.com	26
http://www.inhergentlejaws.com	21
http://www.om-manager.com	6
http://www.jatinmahindra.com	2
http://www.asequenceofsteps.com	2
http://webcache.googleusercontent.com	2
http://www.blogstorm.co.uk.	1
http://cache.baidu.com	1
http://admin.totalmarketing.com	1
http://feeds2.feedburner.com	1
http://www.emarketinghut.com	1

Link Building Presentation Patrick Altoft Searchlove 2011

by Patrick Altoft on Oct 25, 2011

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Link Building Presentation Patrick Altoft Searchlove 2011 — Presentation Transcript