Link Building Presentation Patrick Altoft Searchlove 2011
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Link Building Presentation Patrick Altoft Searchlove 2011

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http://www.blogstorm.co.uk 6090
http://feeds.feedburner.com 190
http://www.alessandrogiagnoli.com 124
http://www.branded3.com 66
http://translate.googleusercontent.com 26
http://www.inhergentlejaws.com 21
http://www.om-manager.com 6
http://webcache.googleusercontent.com 2
http://www.jatinmahindra.com 2
http://blog.alessandrogiagnoli.com 2
http://www.asequenceofsteps.com 2
http://branded3.creativepreviews.co.uk 1
http://feeds2.feedburner.com 1
http://admin.totalmarketing.com 1
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Link Building Presentation Patrick Altoft Searchlove 2011 Link Building Presentation Patrick Altoft Searchlove 2011 Presentation Transcript

  • REAL WORLDLINKBUILDINGPatrick AltoftDirector of Search, Branded3
  • Goal of LinkbuildingCreate just enough links to rank number 1 for yourtarget keywords without putting clients at risk
  • DON’T BUILD LINKS WITHOUTIMPROVING THE SITE
  • Automated Content Ideas From Analytics
  • Send To Your Writers
  • Vary Anchor Text
  • Google Suggest & Keyword Tool used cars used cars for sale used cars for sale uk autotrader auto trader auto trader cars autotrader cars cars cars for sale cars for sale uk click here for used cars used car search
  • Linkbuilding process Competitor Search Shortlist QA Analysis Google sites process Content Pitch Place links Story ideas production stories QA Promote Track links process links
  • The News Method Monday Shortlist Press News Blog Post Target Sites Release Brainstorm Publish Rewrite Syndicate Social
  • Infographics• Cost per link?• Good links?
  • Infographics Seed Paid Social Create Socially Campaign Email Email Pay For Industry Infographic Coverage? Sites Sites
  • Industrial Strength Tweeting – 6m tweets
  • Lots of Links• Hashtags• Keywords
  • How can we get social juice to money pages?• Each entry sends out tweet• Each entry follows the brand
  • Social Trust
  • Social Linking
  • Quotes
  • Weekly or Monthly Columns
  • Digital Media• Images• Videos• Presentations• Graphs• Charts
  • Widgets• List of hot products• Dynamically updates via XML• Wordpress plugin• Clean links• Perfect for sites with lots of product churn
  • TOOLS
  • Link Monitoring Moz Metrics Target PageRank URL Link Crawler Anchor Indexed Text Count Bad External Words Links
  • Financial Modelling of Links vs Time• How much is a link worth?• Time = money• Few links worth >£250
  • Questions?• www.blogstorm.co.uk• www.branded3.com• twitter.com/patrickaltoft• patrick@branded3.com